Tekion ARC CRM

What it is

Tekion ARC CRM is an automotive CRM built into Tekion’s dealership platform, connecting sales, service, accounting and marketing. Its unified customer profile brings records together across those functions. AI-supported tools route and prioritize leads and help manage follow-up, while teams can send email and SMS, personalize outreach and create targeted or triggered campaigns. CRM Pro adds AI-generated lead context, suggested messaging, call transcription and summaries, opportunity prioritization and performance insights. Dealership groups with multiple stores can use centralized permissions, cross-store search and reporting, role approvals, enterprise messaging controls and lead acceptance management. Dashboards provide real-time performance information for sales, marketing and leadership. Tekion says GoTo Connect is integrated for communications, missed-call tracking and reporting. Implementation support includes training, launch assistance, post-launch hypercare and ongoing partner success support. ARC CRM is available on Android, iOS, macOS and the web, and supports DMS integration and workflow automation. Pricing is available on request. Tekion’s CRM terms prohibit storing or processing credit card, bank account or Social Security information in the CRM.

Who it suits. ARC CRM suits dealerships that need customer and lead workflows across sales, service and marketing. Its multi-store controls and reporting are relevant to dealer groups with multiple locations.

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Overview

Tekion ARC CRM is an automotive customer relationship platform within Tekion’s dealership software, aimed at single dealerships and multi-store groups coordinating customer work across departments. It is strongest when teams need shared records, lead follow-up and group-level controls in one dealership-focused system. Its data-use restriction deserves attention: staff must not put payment-card, bank-account or Social Security information in the CRM.

Key features

ARC CRM gives sales, service, marketing and accounting teams a unified customer profile. That shared record can reduce departmental handoffs and makes the product a more natural fit for dealerships using Tekion’s broader platform than for businesses seeking a general-purpose CRM. Lead scoring, prioritization, routing and workflow automation help teams direct follow-up instead of treating every inquiry alike.

Email, SMS and personalized outreach support sales and service workflows. Targeted, triggered campaigns and ongoing emails and texts give dealerships a way to coordinate outreach across sales, service and marketing. Tekion says GoTo Connect is natively integrated for communications, missed-call tracking and reporting, a useful connection for teams that want phone activity reflected in follow-up.

CRM Pro adds AI-generated lead context, suggested messaging, call transcription and summaries, lead prioritization and real-time performance insights. These tools are most relevant to teams handling enough lead volume to benefit from call summaries and prioritization; they are not necessary reasons to choose the system if a dealership needs only shared customer records and basic outreach. Built-in dashboards and reporting give sales, marketing and leadership performance views.

For dealer groups, centralized permissions, cross-store reporting and search, enterprise messaging controls, role approvals, dashboards and lead acceptance management add oversight across locations. Those controls address group coordination rather than a small store’s core CRM needs. Tekion describes implementation support spanning preparation, training, launch, post-launch hypercare and ongoing partner success.

Pricing

ARC CRM is paid, with custom pricing; Tekion offers a demo request rather than a public price. That makes it difficult to compare cost before speaking with the vendor. No public seat count, quota, trial length or renewal term is stated. Dealers should clarify the price and contract scope for their store count, users and required CRM capabilities before committing.

Platforms

ARC CRM is available on Android, iOS, macOS and the web. It also supports DMS integration, which matters to dealerships looking to connect CRM work with dealership-management operations.

Who it's for

ARC CRM is best suited to dealerships already working in Tekion’s dealership platform, particularly groups that need shared customer histories and centralized control across stores. A single store can benefit from coordinated sales and service follow-up, but the enterprise controls are most valuable at group scale. It is not appropriate for teams that need to store payment-card, bank-account or Social Security details in their CRM.

Pros and cons

• Pro: Shared customer profiles span sales, service, marketing and accounting, supporting continuity across dealership departments.
• Pro: Lead routing, prioritization, automation and multi-channel outreach bring customer follow-up into a dealership-specific workflow.
• Pro: Multi-store permissions, reporting, search and approvals provide controls for dealer groups.
• Con: Custom pricing and no public plan breakdown make upfront budget comparisons harder.
• Con: The prohibition on storing card, bank-account and Social Security information rules out those CRM use cases.

Alternatives

Compare dealership CRMs if you want to assess more systems before choosing a platform.

Dealer-Mate is worth comparing if a paid automotive system with a free trial and monthly or quarterly cloud plans better suits your buying process.

MotorDesk is another paid option with a free trial and a Starter plan priced at £79 a month; its stated Starter limit of five vehicles and one staff/email account may suit a smaller operation, but excludes online checkout and deal builder.

Get My Auto CRM may suit a buyer seeking a defined CRM package: CRM + Ava is $695 a month after a 60-day free trial, with one user and 5,000 text blasts per month.

Vital Software, DealerClick CRM and DealerSocket CRM are other paid dealership CRM options.

DealerWyze is a better fit for buyers who want a free starting point: its 30-Day Trial costs nothing and allows up to 200 contacts and leads and 100 vehicles with full feature access. Its Growth plan is $150 a month.

KUKUI is another paid option, with a Pro plan that includes CRM modules for leads, customers, follow-up, specials, calendar and reports, plus email blasts and POS/SMS integration.

Verdict

Choose Tekion ARC CRM if your dealership or dealer group wants customer records, lead workflows and communications integrated with Tekion, especially when cross-store oversight matters. The shared profiles and group controls are its clearest reasons to choose it. Look elsewhere if public, comparable pricing is essential or if staff must keep payment-card, bank-account or Social Security data in the CRM.

Getting started

1. Request a demo through the Tekion ARC CRM product page.
2. Discuss pricing and implementation with Tekion.
3. Use the product on Android, iOS, macOS, or the web.
4. Work through the described preparation, training, launch support, and post-launch support.

Limits

Tekion’s CRM product terms prohibit storing or processing credit card, bank account, or Social Security information in the CRM.