DealersCloud CRM

What it is

DealersCloud CRM gathers website, marketplace, phone and lot inquiries into a shared queue, stores email and text history on customer records, and advances untouched leads on a timer. Its broader suite covers inventory, desking, F&I, accounting, websites and Buy Here Pay Here operations. Most pricing is quoted, with a separately listed Basic plan and optional premium AI.

Who it suits. Independent dealerships ranging from one lot to multi-rooftop groups Buy Here Pay Here operations seeking connected dealership tools Teams wanting mobile CRM with centralized lead routing

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What DealersCloud CRM is

DealersCloud is hosted dealer-management software with an integrated CRM for independent automotive dealerships. Inquiries from websites, marketplaces, phones and the lot arrive in one queue, while email and text exchanges remain attached to each customer record.

Beyond CRM, the suite provides inventory, deal desking and F&I, accounting and reporting, Buy Here Pay Here, floor-plan features, a custom dealer website and DealersAI. It supports web, iOS, Android and macOS, and offers an API.

How the workflow works

Dealer-defined round-robin groups distribute leads and can hand an unworked lead to another salesperson when the timer expires. Users may receive new-lead, reply and attention notifications through the bell, email or text.

Obvious duplicate records with matching phone and email details can be merged automatically, and any merge can be reversed. Every plan includes mobile access, including lead assignment and app-call entries in the timeline.

Integrations include RouteOne, Dealertrack, CUDL, CARFAX and marketplace feeds such as Cars.com, CarGurus and Autotrader. DealersCloud also publishes a REST-style API for dealership, inventory, deal and CRM endpoints; some operations are identified as undocumented.

What it costs

The Basic plan listed on Capterra costs $495 per month per user. DealersCloud offers neither a free plan nor a free trial.

For the Core platform, DealersCloud provides a dealership-level custom quote on a flat monthly subscription. That package lists unlimited users, CRM, inventory and VIN decoding, desking and F&I, accounting and reports, marketing feeds, a custom website, mobile access, support and migration.

DealersAI Premium requires a request-based quote tailored to dealership size and AI usage. Its listed additions include advanced automation, web chat, an AI receptionist, response management, vehicle appraisal, price analysis, and sales and CRM intelligence.

How it compares

DealersCloud puts customer management alongside core dealership operations rather than offering CRM alone. That arrangement suits teams seeking one system for leads, inventory, deals, accounting and website activity.

For a shortlist, compare its dealership-specific coverage with other dealership CRMs.

Who it suits

DealersCloud targets independent dealerships exclusively, from single-lot businesses to multi-rooftop groups, including Buy Here Pay Here operations.

It suits a dealership seeking shared lead handling alongside inventory, desking, F&I, accounting, a website and mobile access. DealersCloud says its staff manages migration, configuration and training, with most dealerships operational within hours and without downtime.

Trade-offs to consider

Most prices are private, and premium AI is an additional purchase. The Basic listing charges per user, whereas the core offering is quoted per dealership. Customized pricing has no per-seat fees, hidden costs or long-term contracts.

Many API endpoints show request and response schemas, but certain operations explicitly lack documentation. The software, APIs and apps are hosted proprietary services, not open source.

DealersCloud says it runs a SOC 2-aligned security program with encryption, role-based access, tenant isolation and a 99.9% uptime SLA. Its trust information also says it supports CCPA and GDPR requests and does not sell dealership or end-customer data.

Verdict

DealersCloud CRM is most relevant to an independent dealership that wants customer activity connected with inventory, deals, accounting and its website. Lead routing, conversation records, mobile access and the wider module set support an end-to-end operating workflow.

The decision rests on the dealership-specific quote and whether premium AI is needed. Request exact pricing for your size, AI usage charges and the API operations your team requires before signing.

Getting started

1. Visit the DealersCloud CRM website.
2. Request pricing customized for the dealership’s size.
3. Use the web platform or install the DealersCloud app from the Apple App Store or Google Play.
4. Work with DealersCloud on data migration, configuration, and staff training.

Limits

Core Platform pricing is customized by dealership size. Advanced DealersAI modules are premium add-ons, with pricing customized by dealership size and AI usage volumes.