What it is
DealerPeak is an automotive CRM for managing customers, sales, and marketing at one dealership or across a dealer group. Its group CRM shares customer records and activity across stores, groups, and subgroups. Leads from walk-ins, website forms, third-party providers, and calls are brought together, including acquisition leads. Deal desking includes configurable lender-accurate workflows, more than 30 presentation templates, F&I push, and online negotiations. Teams can use two-way text, photo, and video communication, and monitor calls with access to recordings.
The system is available on the web, iOS, and Android. Mobile apps support customer, lead, inventory, and communications management, plus driver’s license scanning. Named telephony integrations include CarWars, InteractiveTel, WhosCalling, and CallRevu; DMS and F&I integrations are also supported. A RESTful JSON OpenAPI connects CRM data with other applications, with documentation available upon request. Pricing is on request. The homepage advertises 24/7 support and a 99.99% uptime SLA; implementation, customization, coaching, and training support are also described.
Who it suits. DealerPeak is aimed at auto groups and dealerships, including RV and mobility vehicle dealers. Its shared records and cross-store activity view are relevant to organizations managing customers across multiple locations.
Good to know
- Shared customer record across stores and groups
- More than 30 deal presentation templates
- Two-way texting plus photo and video communication
- Mobile apps include driver’s license scanning
- 24/7 support and advertised 99.99% uptime SLA
Watch for
- Pricing is available on request
- High-volume API requests may incur fees
- API access can require security and compliance review
- Data warehouse capability is beta
DealerPeak combines group-level CRM, lead handling, communications, and deal desking. Ask about pricing and API requirements if you expect heavy data exports or integrations.
Your product? You can pay for an editorial review of DealerPeak; CarCody's editors write the verdict · from $99/mo. How it works →
Plans and prices
DealerPeak CRM
on requestPricing not published; request a demo
From DealerPeak's own pricing page, read 7 October 2026. Every plan →
Its site
Getting started
- Visit https://www.dealerpeak.com/.
- Request a demo for the DealerPeak CRM plan and pricing.
- Discuss implementation, customization, coaching and training support.
- Choose web, iOS or Android access for dealership users.
- Request API documentation if connecting other applications.
Limits
The plan’s price is not published and requires a demo request. API access can require vendor security and compliance review, and high-volume requests or regular exports may incur infrastructure or bandwidth fees. The data warehouse is a beta capability.
On record
- Product
- DealerPeak is an automotive CRM for managing customers, sales, and marketing across a single dealership or an entire dealer group.
- Group CRM
- The CRM supports a shared customer record and lets users view and manage activity across stores, groups, and subgroups.
- Deal desking
- Deal desking includes configurable lender-accurate workflows, more than 30 presentation templates, F&I push, and online negotiations.
- Lead management
- The system centralizes leads from sources such as walk-ins, website forms, third-party lead providers, and calls, and includes an acquisition lead type.
- Communications
- DealerPeak supports two-way text messaging and photo and video communication, along with call monitoring and access to call recordings.
- Mobile apps
- DealerPeak says its iOS and Android app lets users manage customers, leads, inventory, and communications and scan driver’s licenses.
- Integrations
- The product page names CarWars, InteractiveTel, WhosCalling, and CallRevu as telephony integrations and says it supports DMS and F&I integrations.
- Open API
- The RESTful JSON OpenAPI connects real-time CRM data with other applications; API documentation is available upon request.
- Data warehouse
- The data warehouse is described as a beta capability that can connect CRM data to tools including PowerBI, Tableau, and Google Data Studio.
- API limits
- DealerPeak says high-volume data requests or regular exports may incur infrastructure or bandwidth fees, and API access can require vendor security and compliance review.
- Security
- DealerPeak’s API page says applications exchange data securely and that API access lets companies grant access while maintaining security and control; it does not specify a certification.
- Support
- DealerPeak describes implementation, customization, coaching, and training support, and its homepage advertises 24/7 support by chat, text, or phone.
- Uptime
- The homepage advertises a 99.99% uptime SLA.
- Audience
- DealerPeak describes its CRM as designed for auto groups and also offers product information for owners, general managers, RV dealers, and mobility vehicle dealers.
- DMS integration
- Yes
- Lead routing
- Yes
- SMS messaging
- Yes
- Workflow automation
- Yes
- Mobile app
- Yes
- Lead source capture
- Yes
Questions
How much does DealerPeak cost?
Pricing is on request. The DealerPeak CRM plan price is not published, and the product information directs prospective customers to request a demo.
What platforms does DealerPeak support?
DealerPeak is available on web, iOS and Android, and it also offers an API.
What integrations are named?
DealerPeak supports DMS and F&I integrations. Named telephony integrations are CarWars, InteractiveTel, WhosCalling and CallRevu.
Does DealerPeak provide an API?
Yes. Its RESTful JSON OpenAPI connects real-time CRM data with other applications. API documentation is available upon request.
Who is DealerPeak designed for?
DealerPeak describes its CRM as designed for auto groups. Its product information also addresses owners, general managers, RV dealers and mobility vehicle dealers.
What support does DealerPeak offer?
DealerPeak describes implementation, customization, coaching and training support. Its homepage advertises 24/7 support by chat, text or phone.