What it is
CarDog is a cloud-based CRM for independent car dealerships and automotive sales professionals. Staff can use it from smartphones, tablets and desktop computers, with web, iOS and Android platforms listed. Its sales tools include driver license and VIN scanning, inventory management, deal creation and deal approval forwarding. Customer communication includes SMS/MMS and video messaging, automated phone calls, call recording and lead follow-up. Dealers can configure workflows, text, email and desktop alerts, and customized or scheduled reports. For credit activity, CarDog names 700Credit, Route One, Dealertrack and CUDL for remote credit pulls and lender submissions. It also names CARFAX, Manheim MMS and AutoCheck among sources for trade appraisal and retail analysis, and says it integrates with most dealer management systems. Website tools let dealers manage site content, SEO, rebates, incentives, vehicle photos and inventory from any device. Marketing tools cover lead collection campaigns, campaign metrics, ROI review and reporting. CarDog has paid plans and no free plan: CRM Lite is $300 a month, Full CRM is $500 a month, and Full CRM & Website is $900 a month; each is listed as a starting price. Its headquarters are in Tempe, Arizona. The maker says DealerPeak debuted in 1999 and developed CarDog for independent dealers.
Who it suits. CarDog suits independent dealerships and automotive sales professionals who need mobile CRM access, lead communication and tools for managing inventory and deals. Its named credit, lender and appraisal connections may fit dealers handling those workflows.
Good to know
- Available on web, iOS and Android
- Supports SMS/MMS, video messaging and automated phone calls
- Staff can scan driver licenses and vehicle VINs
- Names four credit and lender submission integrations
- Provides configurable workflows, alerts and scheduled reports
Watch for
- There is no free plan
- CRM Lite starts at $300 a month
- Full CRM & Website starts at $900 a month
Choose CarDog if an independent dealership needs mobile CRM access alongside messaging, deal workflows and dealership website tools. Its paid plans start at $300 a month, so compare the listed starting prices with the functions your team needs.
Your product? You can pay for an editorial review of CarDog; CarCody's editors write the verdict · from $99/mo. How it works →
Plans and prices
CRM Lite
$300 a monthStarting at $300/mo.
Starting price; features and limits not specified
Full CRM
$500 a monthStaring at $500/mo.
Starting price; features and limits not specified
Full CRM & Website
$900 a monthStarting at $900/mo.
Starting price; features and limits not specified
From CarDog's own pricing page, read 8 October 2026. Every plan →
Its site
Getting started
- Visit the CarDog website
- Choose a paid plan: CRM Lite, Full CRM, or Full CRM & Website
- Use CarDog on the web, iOS or Android
Limits
CarDog has no free plan. Its paid plans are listed at starting prices of $300 a month for CRM Lite, $500 a month for Full CRM and $900 a month for Full CRM & Website.
On record
- Product
- CarDog is a cloud-based CRM designed for independent car dealerships and automotive sales professionals.
- Mobile access
- The maker says CarDog is accessible from smartphones, tablets, and desktop computers.
- Customer communication
- CarDog supports SMS/MMS and video messaging, automated phone calls, call recording, and lead follow-up.
- Sales tools
- Sales staff can scan driver licenses and vehicle VINs, manage inventory, create deals, and forward deals for approval.
- Credit integrations
- CarDog names 700Credit, Route One, Dealertrack, and CUDL for remote credit pulls and lender submissions.
- DMS integration
- The maker says CarDog integrates with most dealer management systems, without naming them on this page.
- Appraisal data sources
- CarDog names CARFAX, Manheim MMS, AutoCheck, and other sources for trade appraisal and retail analysis.
- Automation and reporting
- Users can configure workflows, text, email, and desktop alerts, and customized or scheduled reports.
- Marketing
- CarDog supports customized lead collection campaigns, campaign metrics, ROI review, and reporting.
- Website tools
- The website tools let dealers edit site content, SEO, rebates, incentives, vehicle photos, and inventory from any device.
- Security and privacy
- The privacy policy says account payment information is kept encrypted on secure servers and describes access restrictions and other security measures.
- Support
- CarDog offers technical support and individual or team coaching from staff with dealership experience.
- Intended customer
- The maker describes CarDog as suited to independent dealerships, including small to medium-sized dealers, and automotive professionals.
- Company history
- The maker says DealerPeak debuted in 1999 and developed CarDog as a mobile CRM for independent car dealers.
- Free plan
- No
- DMS integration
- Yes
- SMS messaging
- Yes
- Workflow automation
- Yes
- Mobile app
- Yes
Questions
How much does CarDog cost?
CRM Lite is $300 a month, Full CRM is $500 a month, and Full CRM & Website is $900 a month. Each is listed as a starting price.
Does CarDog have a free plan?
No. CarDog is a paid product and has no free plan.
Which platforms support CarDog?
CarDog is listed for web, iOS and Android. The maker says it can be accessed from smartphones, tablets and desktop computers.
What dealer systems and credit services does it connect with?
CarDog says it integrates with most dealer management systems. It names 700Credit, Route One, Dealertrack and CUDL for remote credit pulls and lender submissions.
Who makes CarDog and where is it headquartered?
CarDog was developed by DealerPeak, which the maker says debuted in 1999. CarDog’s headquarters are in Tempe, Arizona, United States.
What appraisal data sources does CarDog name?
CarDog names CARFAX, Manheim MMS and AutoCheck, along with other sources, for trade appraisal and retail analysis.