What it is
For auto dealerships, CDK CRM brings lead response, appointments, customer conversations and follow-up into one system across sales and service. It runs on web, Android and iOS, with APIs for Fortellis integrations. AI can handle lead chats, summarize conversations and help draft replies. Pricing is paid and requires a quote, with separate per-dealer integration plans listed.
Who it suits. Auto dealerships coordinating sales and service teams Stores needing Fortellis, OEM or DMS connections Teams that want AI-assisted lead follow-up
Good to know
- An AI assistant manages lead conversations, routing and follow-up.
- Email, text, chat and other conversations share one inbox.
- Fortellis APIs handle record access, edits and asynchronous updates.
- Dashboards, reports and unified profiles support dealership workflows.
Watch for
- The primary CRM price is disclosed only through a request.
- There is no free trial.
- Users report bugs, slowdowns, outages and slow support.
- Some users cite weak mobile behavior and texting or email gaps.
Choose CDK CRM when your dealership wants sales and service follow-up in one workspace, including lead routing, centralized conversations and Fortellis connectivity. Its AI assistant and writing tools may reduce manual response work, while dashboards and unified profiles support daily management. Get a detailed quote before planning the budget because the main plan has no public price. A careful workflow and mobile trial are important if your team depends on texting, service activity or phone and tablet use.
Your product? You can pay for an editorial review of CDK CRM; CarCody's editors write the verdict · from $149/mo. How it works →
Plans and prices
Front Office additional application
$100 a monthPer dealer/month; each additional application
CRM and Desking package applications
Extract-only base
$28 a monthPer dealer/month base fee
Extract integration · data types billed separately at $23 each
Front Office package
$285 a monthPer dealer/month; first application
CRM and Desking · extracts customers, vehicle inventory, pending/finalized deals, closed repair orders · writebacks
Customer Writeback
$65 a monthPer dealer/month
Customer data writeback integration
CDK CRM
on requestRequest demo
Pricing not publicly listed · dealership CRM
From CDK CRM's own pricing page, read 14 October 2026. Every plan →
Its site
What CDK CRM is
Dealership teams can use CDK CRM to organize leads, appointments, customer engagement and follow-up across sales and service. Email, text, chat and other exchanges are collected in its Unified Customer Inbox.
An AI Virtual Assistant manages lead discussions, routing and follow-up. Dealership knowledge can inform its responses, while AI can summarize conversations and assist with customer replies. Salespeople can also send personalized videos from the CRM.
The numbers that matter
CDK CRM is available on the web, Android and iOS, and through an API. Its built-in customer data platform says it contains 257 million unique consumer IDs for unified profiles across sales, service and operations.
Flexible dashboards and reports show dealership activity, trends and performance. It also provides lead routing, SMS messaging, workflow automation, lead-source capture, a mobile app and DMS integration.
What CDK CRM costs
CDK lists the primary CRM with a demo-based quote rather than a public price. There is no free trial.
Per-dealer integration charges shown by CDK start with a $28 monthly extract-only base, with each data type adding $23; customer writeback is $65 monthly, each extra front-office application is $100 monthly, and the front-office package is $285 monthly. These fees are billed per dealer per month.
How it compares
CDK CRM spans sales and service workflows, adds AI help for lead handling and writing, and connects through OEM-certified links and Fortellis APIs. Its APIs can retrieve records, provide historical access, create or edit records and deliver asynchronous updates.
For a wider look at dealership CRM choices, see dealership CRM options. CDK's scope may suit stores that need dealership data and communication tools in one system rather than a lead-only product.
Who it suits
CDK CRM is presented for auto dealerships and their Sales and Service teams. It fits stores that need centralized customer conversations, lead routing, follow-up tasks, reporting and DMS or OEM connections.
Its API products and developer documentation also suit dealerships or technology teams building integrations through Fortellis.
Trade-offs to weigh
The main CRM has no published price or free trial. Implementation can be difficult, and some users report bugs, slowdowns, outages and support that is slow or not sufficiently knowledgeable.
Users have cited weaker texting and email follow-up, limited service tooling in the sales product, absent automatic reports and weak mobile behavior. Apple users also report notification failures, crashes, lag and editing restrictions after check-in.
Verdict
CDK CRM can fit a dealership that wants sales and service teams sharing customer records, communication channels and follow-up workflows. AI lead handling, Fortellis APIs, OEM connections and reporting add breadth for stores with integration needs.
The purchase is harder to assess without a public main-plan price or trial. Budget for implementation and verify support response times, mobile reliability, texting, email follow-up and service workflows before committing.
Getting started
- Visit the CDK CRM website.
- Review the listed Android, iOS, web and API platforms.
- Request a demo or contact CDK for pricing.
On record
- Purpose
- CDK CRM is automotive CRM software that helps dealership teams manage leads, appointments, customer engagement, and follow-up across Sales and Service.
- AI features
- The product page describes AI-powered assistants, automated summaries, and intelligent writing tools for dealership workflows.
- Lead response
- CDK says its AI Virtual Assistant automatically engages leads through AI-powered conversations, intelligent routing, and timely follow-up.
- Customer communications
- The Unified Customer Inbox brings email, text, chat, and other customer conversations into one centralized inbox.
- Marketing
- CDK CRM marketing provides data and alerts to identify customers likely to buy and re-engage them with one-to-one communications.
- Analytics
- The product page describes flexible dashboards and reports for tracking dealership performance, activity, and trends.
- Integrations
- CDK CRM APIs are built for the Fortellis Automotive Commerce Exchange and support retrieval, historical access, record creation or editing, and real-time updates.
- Mobile tools
- CDK describes mobile tools as part of CRM workflows but does not specify supported mobile operating systems on the product page.
- Security
- CDK states that it maintains SOC 1 and SOC 2 attestations and ISO/IEC 27001:2022 certification, and uses the NIST Cybersecurity Framework.
- Support
- CDK's Customer Care Portal offers AI-driven self-service, live agent chat, phone support, and online case submissions; its listed phone support hours vary by day.
- Audience
- CDK CRM is presented for auto dealerships and dealership Sales and Service teams.
- Company
- CDK says it has empowered dealers with technology for over 50 years.
- What it does
- CDK CRM is an AI-oriented automotive dealership CRM covering lead response, appointments, customer engagement and follow-up across sales and service.
- AI Virtual Assistant
- AIVA automatically handles lead conversations, routing and follow-up, with dealership-specific knowledge used for responses.
- DMS integration
- Yes
- Lead routing
- Yes
- SMS messaging
- Yes
- Workflow automation
- Yes
- Mobile app
- Yes
- Lead source capture
- Yes
Questions
What does CDK CRM do?
It helps dealerships handle leads, appointments, customer engagement and follow-up across sales and service, with conversation, reporting and workflow features.
Does CDK CRM include an AI assistant?
Yes. Its AI Virtual Assistant engages leads, routes conversations and follows up. AI can also summarize conversations and help draft or refine replies.
What channels can the inbox handle?
The Unified Customer Inbox centralizes email, text, chat and other customer conversations.
How much does CDK CRM cost?
CDK gives the main CRM a quote after a demo request. Listed plans run from $28 monthly for an extract-only base to $285 monthly for the front-office package, billed per dealer.
Is there a free trial?
No. CDK CRM is paid, and pricing for the main plan requires a demo request.
Can CDK CRM connect to other systems?
Yes. Fortellis-hosted APIs support record retrieval, historical access, creation or editing and asynchronous updates. CDK also lists OEM-certified connections and DMS integration.
Does it have mobile access?
CDK lists web, Android and iOS platforms and a mobile app. Some users report lag, crashes, notification failures and other mobile problems.