What it is
CDK CRM is customer relationship management software for auto dealerships, built to support Sales and Service teams as they manage leads, appointments, customer conversations and follow-up. Its Unified Customer Inbox brings email, text, chat and other conversations into one place. Lead tools include routing, lead-source capture and an AI Virtual Assistant that engages prospects, routes conversations and supports timely follow-up. AI assistants, automated summaries and writing tools also support dealership workflows.
Marketing features use data and alerts to help identify customers likely to buy and support one-to-one re-engagement. Flexible dashboards and reports help teams follow dealership performance, activity and trends. CDK CRM includes SMS messaging, workflow automation, a mobile app and DMS integration. Its APIs are designed for the Fortellis Automotive Commerce Exchange, with support for retrieving data, viewing historical records, creating or editing records, and receiving real-time updates. Listed platforms are Android, iOS, web and API. CDK states that it maintains SOC 1 and SOC 2 attestations and ISO/IEC 27001:2022 certification, and uses the NIST Cybersecurity Framework. Customer Care Portal support includes AI self-service, live agent chat, phone support and online case submissions. CDK is headquartered in Austin, Texas, and says it has served dealers with technology for over 50 years.
Who it suits. CDK CRM suits auto dealerships and their Sales and Service teams that need tools for lead handling, customer communication and follow-up. It may also fit dealerships seeking marketing alerts, performance reporting, mobile tools and DMS integration.
Good to know
- Centralizes email, text, chat and other customer conversations.
- AI Virtual Assistant engages leads, routes conversations and supports follow-up.
- Marketing alerts help identify customers likely to buy.
- Dashboards and reports track dealership activity and trends.
- Includes lead routing, SMS, workflow automation and DMS integration.
- Support includes live chat, phone and online case submissions.
Watch for
- Pricing is available on request.
- Listed platforms do not include a desktop-specific app.
Dealership Sales and Service teams should consider CDK CRM if they need lead management, centralized customer conversations, marketing and reporting in one CRM. Teams evaluating it should request pricing from CDK, since no price is listed.
Your product? You can pay for an editorial review of CDK CRM; CarCody's editors write the verdict · from $99/mo. How it works →
Plans and prices
Front Office additional application
$100 a monthPer dealer/month; each additional application
CRM and Desking package applications
Extract-only base
$28 a monthPer dealer/month base fee
Extract integration · data types billed separately at $23 each
Front Office package
$285 a monthPer dealer/month; first application
CRM and Desking · extracts customers, vehicle inventory, pending/finalized deals, closed repair orders · writebacks
Customer Writeback
$65 a monthPer dealer/month
Customer data writeback integration
CDK CRM
on requestRequest demo
Pricing not publicly listed · dealership CRM
From CDK CRM's own pricing page, read 14 October 2026. Every plan →
Its site
Getting started
- Visit the CDK CRM website.
- Review the listed Android, iOS, web and API platforms.
- Request a demo or contact CDK for pricing.
On record
- Purpose
- CDK CRM is automotive CRM software that helps dealership teams manage leads, appointments, customer engagement, and follow-up across Sales and Service.
- AI features
- The product page describes AI-powered assistants, automated summaries, and intelligent writing tools for dealership workflows.
- Lead response
- CDK says its AI Virtual Assistant automatically engages leads through AI-powered conversations, intelligent routing, and timely follow-up.
- Customer communications
- The Unified Customer Inbox brings email, text, chat, and other customer conversations into one centralized inbox.
- Marketing
- CDK CRM marketing provides data and alerts to identify customers likely to buy and re-engage them with one-to-one communications.
- Analytics
- The product page describes flexible dashboards and reports for tracking dealership performance, activity, and trends.
- Integrations
- CDK CRM APIs are built for the Fortellis Automotive Commerce Exchange and support retrieval, historical access, record creation or editing, and real-time updates.
- Mobile tools
- CDK describes mobile tools as part of CRM workflows but does not specify supported mobile operating systems on the product page.
- Security
- CDK states that it maintains SOC 1 and SOC 2 attestations and ISO/IEC 27001:2022 certification, and uses the NIST Cybersecurity Framework.
- Support
- CDK's Customer Care Portal offers AI-driven self-service, live agent chat, phone support, and online case submissions; its listed phone support hours vary by day.
- Audience
- CDK CRM is presented for auto dealerships and dealership Sales and Service teams.
- Company
- CDK says it has empowered dealers with technology for over 50 years.
- What it does
- CDK CRM is an AI-oriented automotive dealership CRM covering lead response, appointments, customer engagement and follow-up across sales and service.
- AI Virtual Assistant
- AIVA automatically handles lead conversations, routing and follow-up, with dealership-specific knowledge used for responses.
- DMS integration
- Yes
- Lead routing
- Yes
- SMS messaging
- Yes
- Workflow automation
- Yes
- Mobile app
- Yes
- Lead source capture
- Yes
Questions
How much does CDK CRM cost?
Pricing is available on request. CDK directs prospective customers to request a demo or contact the company.
Which platforms does CDK CRM support?
The listed platforms are Android, iOS, web and API.
Does CDK CRM include AI features?
Yes. CDK describes AI assistants, automated summaries, writing tools and an AI Virtual Assistant for lead conversations, routing and follow-up.
Does CDK CRM integrate with a dealership DMS?
Yes. DMS integration is listed as a feature.
What integrations do its APIs support?
The APIs are built for the Fortellis Automotive Commerce Exchange and support data retrieval, historical access, record creation or editing, and real-time updates.
What support options does CDK offer?
The Customer Care Portal offers AI-driven self-service, live agent chat, phone support and online case submissions.