Dealership CRMs · #6 of 33
Salesforce Automotive Cloud
salesforce.com
What it is
For automakers, dealers, retailers, captive finance groups, and partners, Salesforce Automotive Cloud provides a hosted CRM. It unifies driver, vehicle, asset, and employee records with tools for sales, service, warranty, finance, workflows, and AI. Annual pricing begins at $350 per user each month, and a 30-day trial is available without a free plan.
Who it suits. Automotive OEMs, dealer groups, retailers, and captive finance teams Organizations linking sales, service, finance, and vehicle data Teams needing automotive APIs and connected-vehicle workflows
Good to know
- Unifies driver, vehicle, asset, and employee information
- Supports sales, service, finance, warranty, and claims workflows
- STAR, REST, and MuleSoft integration options
- Connected-vehicle status, commands, and predictive maintenance support
- 30-day trial with no credit card or installation
Watch for
- No free plan
- Plans are billed annually
- Hosted service; no self-hosted deployment described
- Entry pricing starts at $350 a month per user
- Minimum browser, network, and hardware guidance applies
Choose Salesforce Automotive Cloud if your automotive business needs shared driver and vehicle records across sales, service, finance, warranties, and connected services. The 30-day trial lets a team check fit before paying, but there is no free tier and plans are billed annually. Entry pricing starts at $350 a month per user, with higher editions reaching $750 a month. Hosted deployment, API licensing conditions, and browser and performance requirements add planning work. Smaller operations may find the full platform broader than their immediate needs.
Your product? You can pay for an editorial review of Salesforce Automotive Cloud; CarCody's editors write the verdict · from $149/mo. How it works →
Plans and prices
OmniStudio — Additional Calls (2M)
$10,000 a monthBilled annually
Per unit · $120,000 per year · One SKU equals one unit
Experience Cloud for Automotive (Customer Community Plus)
$15 a monthBilled annually
Per login, or $35 per member/month · Enterprise and Unlimited
Agentforce for Automotive Cloud
$150 a monthBilled annually
Per user · Enterprise and Unlimited
Connected Vehicle
$15,000 a monthBilled annually
Per organization · Available with Enterprise, Unlimited and Agentforce 1 editions
Experience Cloud for Automotive (Partner Community)
$20 a monthBilled annually
Per login, or $50 per member/month · Enterprise and Unlimited
Automotive Cloud Sales & Service Core
$300 a monthBilled annually
Automotive data models · Flex credits for AI, Agentforce, Data, and more · Slack Business+ with Slackbot, Tableau Next, Premier Success Plan
Enterprise
$350 a monthBilled annually
Automotive apps and features · Advanced platform customization · Sales Cloud and Service Cloud
Automotive Cloud Sales & Service Advanced
$500 a monthBilled annually
Everything in Core plus more AI, storage, automation and security · Full Sandbox, Backup & Recover, Archive, Data Detect, Security Center · Help Agent, Customer Signals Intelligence, Sales Programs
From Salesforce Automotive Cloud's own pricing page, read 15 October 2026. Every plan →
Its site
What Salesforce Automotive Cloud is
Manufacturers, dealers, retailers, captive finance organizations, and ecosystem partners can use Automotive Cloud as an automotive CRM. Its automotive data model and Data 360 bring driver, vehicle, asset, and employee information together.
The service is hosted in Salesforce instances and runs on web, iOS, Android, and API access. Salesforce now also calls it Agentforce Automotive.
What it covers
The platform keeps driver profiles current as customers interact with businesses and vehicles online. Sales and service interactions share alerts, recommendations, milestones, workflows, and visualizations.
Its tools include warranty automation, claims and payouts, vehicle finance workflows, remote vehicle actions, recall support, service assessments, subscriptions, and connected-service upsell opportunities. Sales Concierge can manage lead transfers, trade-in appraisals, dealer searches, and quote creation.
For data exchange, Salesforce provides Automotive Cloud integration APIs built on the STAR standard for customer information, repair orders, sales leads, vehicle inventory, and vehicle specifications. Developer documentation also covers REST endpoints and MuleSoft Anypoint extensions. Qualcomm integrations address connected-vehicle status, remote commands, predictive maintenance, and notifications.
What it costs to run
The published entry point is $350 a month per user, billed annually. Salesforce has no free plan, but it offers a 30-day trial without a credit card or installation.
Optional plans include Experience Cloud for Automotive from $15 a month per login, Partner Community from $20 a month per login, Asset Service Lifecycle Management at $75 a month per user, and Agentforce for Automotive Cloud at $150 a month per user. These prices are billed annually.
Automotive Cloud Sales & Service Core costs $300 a month. Enterprise is $350, Advanced is $500, Unlimited is $525, and Service Max or Sales Max is $700 a month. Agentforce 1 Service and Agentforce 1 Sales each cost $750 a month. All are billed annually.
How it compares
Automotive Cloud covers CRM, sales, service, finance, warranty, connected-vehicle, and partner work in one platform. Its published materials also include DMS integration, lead routing, lead-source capture, workflow automation, and a mobile app.
Salesforce Help lists Enterprise, Unlimited, and Developer editions for Automotive Cloud, alongside separate automotive service, sales, and Agentforce options. Buyers can review other dealership CRM options separately.
Who it suits
This fits automotive manufacturers, dealer and retail groups, captive finance organizations, and partners that need shared customer and vehicle records across sales, service, finance, or warranties.
It is also suited to teams that want APIs, connected-vehicle workflows, configurable access controls, and embedded AI assistance.
Trade-offs to weigh
There is no free plan, and the listed plans are billed annually. The entry price starts at $350 a month per user, while broader editions cost more.
Salesforce describes Automotive Cloud as hosted rather than self-hosted. Lightning requires JavaScript, cookies, TLS 1.2 or 1.3, and a supported current browser; embedded WebView apps are unsupported.
Minimum guidance includes 20,000 Octane, latency up to 200 milliseconds, at least 1 Mbps download, and 5 GB of RAM. Salesforce says the minimum setup can make loads 50% slower. API commercial use requires the ISV Partner Program.
Verdict
Automotive Cloud makes sense when an automotive organization wants one Salesforce-based system for customer, vehicle, sales, service, finance, and warranty work. Its broad edition list, APIs, connected-vehicle options, and 30-day trial give larger teams room to evaluate scope before committing.
The cost and annual billing make it a serious budget decision, especially when multiple users or advanced editions are needed. Hosted deployment and Salesforce’s stated browser and performance requirements also matter for IT planning.
Getting started
- Open the Salesforce Automotive Cloud website.
- Start the 30-day free trial without a credit card or installation.
- Use the web platform or its APIs.
- Confirm availability for Enterprise, Unlimited, or Developer edition.
- Contact Salesforce for detailed pricing information.
Limits
There is no free plan. Automotive Cloud is available in Enterprise, Unlimited, and Developer editions; the trial lasts 30 days.
On record
- Product
- Automotive Cloud is a CRM platform that unites driver and vehicle data and supports driver, partner, and employee experiences with AI agents.
- Sales and service
- It brings driver sales and service interactions together and provides alerts, recommendations, and service milestones.
- Warranties and claims
- The product supports warranty program automation, claim and payout management, and visibility into services and subscriptions.
- Vehicle and customer data
- Automotive Cloud updates driver profiles as people interact with related businesses and their vehicles online.
- AI and automation
- It includes out-of-the-box alerts, recommendations, insights, workflows, visualizations, and AI embedded in work processes.
- Summer 2026 features
- The Summer 2026 release describes an AI Warranty Concierge, an AI Sales Concierge, proactive lease extension management, banking service request and refund automation, and Tableau Next analytics.
- Integrations
- Salesforce documents Automotive Cloud integration APIs using the STAR standard for customer information, repair orders, sales leads, vehicle inventory, and vehicle specifications.
- Connected vehicle integration
- Salesforce documents Qualcomm integrations for connected vehicle status, remote commands, predictive maintenance, and notifications.
- Security
- Salesforce says the Einstein Trust Layer helps secure business data when using generative AI in Automotive Cloud.
- Access controls
- Automotive Cloud administrators can assign permissions and configure profiles, object and record access, and sharing settings for internal and external users.
- Availability limit
- Salesforce Help lists Automotive Cloud as available in Enterprise, Unlimited, and Developer editions.
- Intended customers
- Salesforce identifies automotive OEMs, retailers, dealers, captive finance organizations, and automotive ecosystem partners as users of Automotive Cloud.
- Trial
- Salesforce offers a 30-day free trial with no credit card and no installations.
- Support
- The Core plan includes Premier Success Plan, and the product page invites customers to contact Salesforce for detailed pricing information.
- Free plan
- No
- Paid from
- 350 /user/mo
- DMS integration
- Yes
- Lead routing
- Yes
- Workflow automation
- Yes
- Mobile app
- Yes
- Lead source capture
- Yes
Questions
Is Salesforce Automotive Cloud free?
No. Salesforce lists it as paid software with no free plan. A 30-day trial is available without a credit card or installation.
How much does Automotive Cloud cost?
Published pricing starts at $350 a month per user, billed annually. Other editions range from $15 a month per login to $750 a month per user.
Who is Automotive Cloud for?
Salesforce identifies automotive manufacturers, dealers, retailers, captive finance organizations, and automotive ecosystem partners.
Does it connect to dealer systems and vehicle data?
Yes. Salesforce lists DMS integration and documents STAR, REST, and MuleSoft options for customer, repair-order, lead, inventory, and vehicle data.
Can it manage warranties and claims?
Yes. The platform supports warranty program automation, claim and payout management, warranty entitlements, and service visibility.
Does it support connected vehicles?
Salesforce documents integrations for vehicle status, remote commands, predictive maintenance, and notifications.
Can a business host Automotive Cloud itself?
Salesforce describes Automotive Cloud as a Salesforce-hosted service and does not describe a self-hosted deployment.
What editions are available?
Salesforce Help lists Automotive Cloud in Enterprise, Unlimited, and Developer editions, with additional automotive and Agentforce plans published separately.