Dealership CRMs · #6 of 33
Salesforce Automotive Cloud
salesforce.com
What it is
Salesforce Automotive Cloud is a CRM platform that brings driver and vehicle data together for automotive businesses. It supports driver, partner, and employee experiences with AI agents, and brings sales and service interactions together with alerts, recommendations, and service milestones. Driver profiles can update as people interact online with related businesses and their vehicles.
The platform supports warranty program automation, claims and payouts, and visibility into services and subscriptions. Its built-in capabilities include workflows, insights, visualizations, alerts, and recommendations, with AI embedded in work processes. Salesforce documents integration APIs using the STAR standard for customer information, repair orders, sales leads, vehicle inventory, and vehicle specifications. It also documents Qualcomm integrations for connected vehicle status, remote commands, predictive maintenance, and notifications.
Administrators can set permissions and configure profiles, object and record access, and sharing for internal and external users. Salesforce says its Einstein Trust Layer helps secure business data used with generative AI. Automotive Cloud is intended for automotive OEMs, retailers, dealers, captive finance organizations, and ecosystem partners, and is available in Enterprise, Unlimited, and Developer editions. The 30-day free trial requires no credit card or installation. Listed annual-billing plans are $300.00, $500.00, and $700.00 per month; Salesforce also invites customers to contact it for detailed pricing information.
Who it suits. Automotive Cloud is aimed at OEMs, retailers, dealers, captive finance organizations, and automotive ecosystem partners that need connected driver and vehicle profiles. It may suit teams managing sales, service, warranty, claims, or connected vehicle workflows in one CRM platform.
Good to know
- Combines driver and vehicle data for automotive CRM use.
- Supports sales and service interactions with milestones and alerts.
- Automates warranty programs and manages claims and payouts.
- STAR APIs cover customer, repair, sales, and vehicle information.
- Qualcomm integrations include remote commands and predictive maintenance.
- 30-day trial needs no credit card or installation.
Watch for
- There is no free plan.
- The listed plans are billed annually.
- Automotive Cloud availability is limited to Enterprise, Unlimited, and Developer editions.
Choose Automotive Cloud if your automotive organization needs driver and vehicle data alongside sales, service, warranty, or claims workflows. Its STAR APIs and documented connected vehicle integrations may suit businesses linking CRM processes with vehicle information. Consider another option if you need a free plan or your organization does not use one of the listed Salesforce editions.
Your product? You can pay for an editorial review of Salesforce Automotive Cloud; CarCody's editors write the verdict · from $99/mo. How it works →
Plans and prices
OmniStudio — Additional Calls (2M)
$10,000 a monthBilled annually
Per unit · $120,000 per year · One SKU equals one unit
Experience Cloud for Automotive (Customer Community Plus)
$15 a monthBilled annually
Per login, or $35 per member/month · Enterprise and Unlimited
Agentforce for Automotive Cloud
$150 a monthBilled annually
Per user · Enterprise and Unlimited
Connected Vehicle
$15,000 a monthBilled annually
Per organization · Available with Enterprise, Unlimited and Agentforce 1 editions
Experience Cloud for Automotive (Partner Community)
$20 a monthBilled annually
Per login, or $50 per member/month · Enterprise and Unlimited
Automotive Cloud Sales & Service Core
$300 a monthBilled annually
Automotive data models · Flex credits for AI, Agentforce, Data, and more · Slack Business+ with Slackbot, Tableau Next, Premier Success Plan
Enterprise
$350 a monthBilled annually
Automotive apps and features · Advanced platform customization · Sales Cloud and Service Cloud
Automotive Cloud Sales & Service Advanced
$500 a monthBilled annually
Everything in Core plus more AI, storage, automation and security · Full Sandbox, Backup & Recover, Archive, Data Detect, Security Center · Help Agent, Customer Signals Intelligence, Sales Programs
From Salesforce Automotive Cloud's own pricing page, read 15 October 2026. Every plan →
Its site
Getting started
- Open the Salesforce Automotive Cloud website.
- Start the 30-day free trial without a credit card or installation.
- Use the web platform or its APIs.
- Confirm availability for Enterprise, Unlimited, or Developer edition.
- Contact Salesforce for detailed pricing information.
Limits
There is no free plan. Automotive Cloud is available in Enterprise, Unlimited, and Developer editions; the trial lasts 30 days.
On record
- Product
- Automotive Cloud is a CRM platform that unites driver and vehicle data and supports driver, partner, and employee experiences with AI agents.
- Sales and service
- It brings driver sales and service interactions together and provides alerts, recommendations, and service milestones.
- Warranties and claims
- The product supports warranty program automation, claim and payout management, and visibility into services and subscriptions.
- Vehicle and customer data
- Automotive Cloud updates driver profiles as people interact with related businesses and their vehicles online.
- AI and automation
- It includes out-of-the-box alerts, recommendations, insights, workflows, visualizations, and AI embedded in work processes.
- Summer 2026 features
- The Summer 2026 release describes an AI Warranty Concierge, an AI Sales Concierge, proactive lease extension management, banking service request and refund automation, and Tableau Next analytics.
- Integrations
- Salesforce documents Automotive Cloud integration APIs using the STAR standard for customer information, repair orders, sales leads, vehicle inventory, and vehicle specifications.
- Connected vehicle integration
- Salesforce documents Qualcomm integrations for connected vehicle status, remote commands, predictive maintenance, and notifications.
- Security
- Salesforce says the Einstein Trust Layer helps secure business data when using generative AI in Automotive Cloud.
- Access controls
- Automotive Cloud administrators can assign permissions and configure profiles, object and record access, and sharing settings for internal and external users.
- Availability limit
- Salesforce Help lists Automotive Cloud as available in Enterprise, Unlimited, and Developer editions.
- Intended customers
- Salesforce identifies automotive OEMs, retailers, dealers, captive finance organizations, and automotive ecosystem partners as users of Automotive Cloud.
- Trial
- Salesforce offers a 30-day free trial with no credit card and no installations.
- Support
- The Core plan includes Premier Success Plan, and the product page invites customers to contact Salesforce for detailed pricing information.
- Free plan
- No
- Paid from
- 350 /user/mo
- DMS integration
- Yes
- Lead routing
- Yes
- Workflow automation
- Yes
- Mobile app
- Yes
- Lead source capture
- Yes
Questions
Does Salesforce Automotive Cloud have a free plan?
No. Salesforce offers a 30-day free trial with no credit card or installation.
What are the listed plan prices?
Automotive Cloud Sales & Service Core is $300.00 per month, billed annually. Sales & Service Advanced is $500.00 per month, and Service Max and Sales Max are each $700.00 per month, billed annually.
Which platforms are available?
The listed platforms are web and API.
What integrations does Automotive Cloud support?
Salesforce documents STAR-standard APIs for customer information, repair orders, sales leads, vehicle inventory, and vehicle specifications. It also documents Qualcomm integrations for connected vehicle status, remote commands, predictive maintenance, and notifications.
Who is Automotive Cloud for?
Salesforce identifies automotive OEMs, retailers, dealers, captive finance organizations, and automotive ecosystem partners as intended customers.
Which Salesforce editions include Automotive Cloud?
Salesforce Help lists Automotive Cloud as available in Enterprise, Unlimited, and Developer editions.