What it is
Vital Software is an automotive data platform and CRM for Australian OEMs, dealers and dealer groups. Its business intelligence tools show dealer teams live sales performance, lead conversion, service throughput and profitability using DMS and CRM data. For OEMs, it consolidates lead performance, sales activity and customer data across dealer networks. Teams can configure dashboards and reports for specific KPIs without technical expertise or developer resources. Bidirectional integrations include Pentana EraPower, Titan DMS and Auto IT; an Autoplay connection captures and enriches CRM records with inbound lead details and history. Lead-management connections can capture incoming leads and return status updates. Live DMS data can prompt service reminders, maintenance follow-ups and re-engagement campaigns based on vehicle history. Users can send bulk SMS and email campaigns and track email opens and clicks. Access can be controlled by region, brand or dealer group. Pricing is available on request, and the company says its support team is based in Australia.
Who it suits. It is presented for Australian automotive dealers, dealer groups and OEMs. It may suit teams seeking network-level reporting, configurable dashboards and DMS-linked campaign workflows.
Good to know
- Live reporting covers sales, lead conversion and service throughput.
- Dashboards can be tailored to specific KPIs.
- Named bidirectional DMS integrations include Pentana EraPower, Titan DMS and Auto IT.
- DMS data can trigger vehicle-history-based campaigns.
- Access can be restricted by region, brand or dealer group.
Watch for
- Pricing is available only on request.
- Onboarding timelines vary with DMS environment and network size.
Vital Software combines dealership reporting and CRM workflows with data consolidation for OEM networks. Prospective customers need to contact the team for pricing, and onboarding timing depends on their systems and network.
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Its site
Getting started
- Visit the Vital Software website and contact the team about pricing.
- Discuss your DMS environment and dealer network requirements with its implementation team.
- Connect supported DMS and CRM systems, such as Pentana EraPower, Titan DMS, or Auto IT.
- Configure dashboards, reports, KPI views, and network access controls.
- Set up lead capture, service reminders, or SMS and email campaigns as needed.
On record
- Purpose
- Vital Software describes itself as an automotive data platform and CRM for Australian OEMs and Dealer Groups.
- Dealer features
- Its dealer business intelligence platform provides live views of sales performance, lead conversion, service throughput and profitability.
- OEM features
- The platform aggregates lead performance, sales activity and customer data across dealer networks into a consolidated view.
- Reporting
- Analytics dashboards and reports use live data from dealer DMS and CRM systems.
- Custom dashboards
- The FAQ says teams can create and customise dashboards without technical expertise or developer resources.
- Marketing automation
- Live DMS data can trigger personalised service reminders, maintenance follow-ups and re-engagement campaigns based on vehicle history.
- Campaigns
- The FAQ says users can send bulk SMS and email campaigns and track email opens and clicks.
- DMS integrations
- Named bidirectional DMS integrations include Pentana EraPower, Titan DMS and Auto IT.
- Lead integration
- The site describes a bidirectional Autoplay integration that captures and enriches CRM records with inbound lead details and history.
- Custom integrations
- Vital Software says it can build bespoke data connections and integrations for OEM or business requirements.
- Data access
- The FAQ says access can be controlled by region, brand or dealer group to restrict sensitive network information.
- Support
- Vital Software says its support team is based in Australia.
- Onboarding
- The FAQ says onboarding timelines vary by DMS environment and network size, and its implementation team manages integration through dashboard configuration.
- Audience
- The site presents the product for automotive dealers, dealer groups and OEMs.
- DMS integration
- Yes
- Lead routing
- Yes
- SMS messaging
- Yes
- Workflow automation
- Yes
- Mobile app
- Yes
- Lead source capture
- Yes
Questions
Who is Vital Software for?
The platform is presented for Australian automotive dealers, dealer groups, and OEMs.
How much does Vital Software cost?
Pricing is provided on request. The pages direct prospective customers to contact the team and do not give plan details.
Which DMS integrations are named?
Named bidirectional integrations include Pentana EraPower, Titan DMS, and Auto IT. Vital Software also describes an Autoplay integration for inbound lead details and history.
Can teams build their own dashboards?
Yes. Teams can create and customize dashboards and configure reporting for specific KPIs without technical expertise or developer resources.
What marketing campaigns can it support?
Live DMS data can trigger service reminders, maintenance follow-ups, and re-engagement campaigns based on vehicle history. Users can send bulk SMS and email and track email opens and clicks.
What platforms are available?
Vital Software lists web, Android, and iOS. A Vital Cars app update document says the app is available through the App Store and Google Play.