What it is
Vital Software links dealer and OEM reporting with CRM capabilities. It combines up-to-date DMS and CRM records for sales, leads, service and profitability, with tools for targeted follow-ups. Android, iOS and web access are listed. Pricing is provided only on request, while onboarding depends on each network’s DMS setup and size.
Who it suits. Australian dealers and dealer groups needing live operational reporting OEM teams consolidating activity across dealer networks Teams wanting automated service outreach from vehicle history
Good to know
- Live views cover sales, leads, service throughput and profitability.
- Reports draw from connected DMS and CRM systems.
- Supports two-way DMS and lead-management connections.
- Users can build KPI dashboards without developer resources.
- Bulk SMS and email campaigns provide engagement tracking.
Watch for
- Pricing and plan details are available only on request.
- Onboarding duration depends on the DMS environment and network size.
- Product focus and support are centered on Australian operations.
- Custom data connections may require additional implementation work.
Vital Software is built for Australian automotive organizations that need both local dealer oversight and a consolidated OEM view. Its live dashboards, two-way system links and vehicle-history campaigns could reduce manual reporting and follow-up work. Published information does not let buyers compare plans or costs, and implementation time depends on the existing DMS environment and network size. Ask for a pricing proposal, integration scope and onboarding schedule that match your organization before committing.
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Its site
What it is
Vital Software is described as an automotive data platform and CRM serving Australian OEMs, dealer groups and individual dealers. Access is available through Android, iOS and web platforms.
Live views show dealer sales performance, lead conversion, service throughput and profitability. OEM teams can see lead, sales and customer activity across their dealer network in one place.
What it handles
Connected DMS and CRM systems feed the dashboards and reports with current information. Teams can configure views for specific KPIs and make dashboard changes without technical staff.
Pentana EraPower, Titan DMS and Auto IT are named as two-way DMS connections. An Autoplay connection captures incoming lead details and history, then sends status changes back. Vital also says it can build custom data connections.
Vehicle history can drive personalised service reminders, maintenance follow-ups and re-engagement messages. Users can run bulk SMS and email campaigns while tracking email opens and clicks.
What it costs to run
Vital does not publish plan prices.
The time required to onboard depends on the DMS environment and network size. Vital says its implementation team handles integration and dashboard setup. Support is based in Australia.
How it compares
Vital targets Australian automotive networks instead of a broad, general-purpose CRM market. Its stated scope combines dealer-level operating views with OEM-wide reporting and lead flow.
If you are surveying dealership systems, you can place it alongside other options in Dealership CRMs.
Who it suits
Dealer principals and managers can use the live dealer view to follow sales, leads, service activity and profitability. At network level, dealer groups and OEMs can apply access controls by region, brand or dealer group.
It suits teams that already rely on connected DMS, CRM or lead-management systems and want dashboards, automated follow-ups and campaign tracking in one platform.
Trade-offs
Setup effort may differ between networks because onboarding depends on DMS conditions and network size.
Vital is presented for Australian automotive businesses, with support based in Australia. Custom integrations are available, but they may require additional implementation work.
Verdict
Vital Software unifies dealer operations and OEM network reporting, using current DMS and CRM information to power its dashboards. Lead capture, two-way updates, automated service outreach and campaign tracking cover a broad dealership workflow. The main buying questions are commercial: pricing is private, and implementation depends on each network’s systems and scale. Australian automotive dealers, dealer groups and OEM teams wanting controlled network visibility should seek a tailored explanation before deciding.
Getting started
- Visit the Vital Software website and contact the team about pricing.
- Discuss your DMS environment and dealer network requirements with its implementation team.
- Connect supported DMS and CRM systems, such as Pentana EraPower, Titan DMS, or Auto IT.
- Configure dashboards, reports, KPI views, and network access controls.
- Set up lead capture, service reminders, or SMS and email campaigns as needed.
On record
- Purpose
- Vital Software describes itself as an automotive data platform and CRM for Australian OEMs and Dealer Groups.
- Dealer features
- Its dealer business intelligence platform provides live views of sales performance, lead conversion, service throughput and profitability.
- OEM features
- The platform aggregates lead performance, sales activity and customer data across dealer networks into a consolidated view.
- Reporting
- Analytics dashboards and reports use live data from dealer DMS and CRM systems.
- Custom dashboards
- The FAQ says teams can create and customise dashboards without technical expertise or developer resources.
- Marketing automation
- Live DMS data can trigger personalised service reminders, maintenance follow-ups and re-engagement campaigns based on vehicle history.
- Campaigns
- The FAQ says users can send bulk SMS and email campaigns and track email opens and clicks.
- DMS integrations
- Named bidirectional DMS integrations include Pentana EraPower, Titan DMS and Auto IT.
- Lead integration
- The site describes a bidirectional Autoplay integration that captures and enriches CRM records with inbound lead details and history.
- Custom integrations
- Vital Software says it can build bespoke data connections and integrations for OEM or business requirements.
- Data access
- The FAQ says access can be controlled by region, brand or dealer group to restrict sensitive network information.
- Support
- Vital Software says its support team is based in Australia.
- Onboarding
- The FAQ says onboarding timelines vary by DMS environment and network size, and its implementation team manages integration through dashboard configuration.
- Audience
- The site presents the product for automotive dealers, dealer groups and OEMs.
- DMS integration
- Yes
- Lead routing
- Yes
- SMS messaging
- Yes
- Workflow automation
- Yes
- Mobile app
- Yes
- Lead source capture
- Yes
Questions
Who is Vital Software for?
The product is aimed at Australian automotive dealers, dealer groups and OEMs.
Which devices can run Vital Software?
Vital lists Android, iOS and web access. A Vital Cars app update document says the app is available through the App Store and Google Play.
What systems can it connect to?
Pentana EraPower, Titan DMS and Auto IT are named as bidirectional DMS integrations. It also describes a bidirectional Autoplay lead integration and custom connections.
Can teams change their dashboards?
Yes. The FAQ says teams can create and customise dashboards and set reporting for specific KPIs without technical expertise or developer resources.
Does it support marketing messages?
Yes. Live vehicle data can trigger service reminders, maintenance follow-ups and re-engagement campaigns. Bulk SMS and email campaigns are supported, with email opens and clicks tracked.
How is access to network data controlled?
Access can be limited by region, brand or dealer group to restrict sensitive information.
How long does onboarding take?
The timeline depends on the DMS environment and network size. Vital says its implementation team manages integration through dashboard configuration.
What does Vital Software cost?
The pages reviewed give no plan prices. They direct prospective customers to contact Vital for pricing.