What it is
Dealerweb Showroom is a sales process and enquiry management system for automotive dealers. It helps sales teams handle leads, prepare customer offers and orders, manage vehicle finance, and plan outbound marketing campaigns. Live reporting covers enquiries, test drives, sales, conversion ratios, average profit per unit, and finance penetration, giving teams a view of activity and sales performance as it changes.
Showroom connects with dealer management systems, dealer websites, vehicle registration lookup providers, valuation services, FCA systems, and finance providers. These integrations can collect leads, bring in stock information, export customer and sales data, and include finance and compliance requirements in deals. Other tools include call recording with click-to-call and playback from customer records, plus Equicalc for identifying customer equity and creating deals from existing customer information. Dealbooks automates DOC and profit reporting and forecasting, with offer profits awaiting manager confirmation. Its FCA Demands & Needs module guides customers through an on-screen decision tree as part of offer creation. Dealerweb says it achieved the ISO 27001 information security management standard and describes privacy controls including audit logs, marketing consent prompts, and configurable data retention. The system is described as cloud-based and is available on web and iOS. Dealerweb was founded in 2003 and is headquartered in Exeter, United Kingdom.
Who it suits. Showroom suits automotive dealers that need one system for sales enquiries, customer offers, finance administration, and outbound marketing. Its reporting and integrations may also suit teams that need live sales metrics and links to their DMS and dealer services.
Good to know
- Live reporting covers enquiries, test drives, sales, and conversion ratios.
- Connects with DMSs, dealer websites, valuation services, and finance providers.
- Call recording supports click-to-call and playback from customer records.
- Equicalc uses customer equity and stock information to build deals.
- Dealerweb Academy offers coached getting-started sessions, demonstrations, and Q&A.
Watch for
- Pricing is available on request rather than published.
- Dealbooks offer profits await manager confirmation.
- Available platforms are web and iOS.
Dealers looking to manage enquiries through offers, orders, finance, and reporting should consider Dealerweb Showroom. Its DMS and dealer-service integrations support connected sales workflows. Buyers who need published pricing should look elsewhere or request a demo for pricing details.
Your product? You can pay for an editorial review of Dealerweb Showroom; CarCody's editors write the verdict · from $99/mo. How it works →
Plans and prices
Dealerweb Showroom
on requestPricing not published; request a demo
From Dealerweb Showroom's own pricing page, read 8 October 2026. Every plan →
Its site
Getting started
- Visit the Dealerweb website.
- Request a demo to discuss Showroom and pricing.
- Use Dealerweb Academy's coached getting-started session, system demonstration, and Q&A.
- Access Showroom on web or iOS.
On record
- Purpose
- Dealerweb Showroom is a sales process and enquiry management system built for the automotive sector.
- Lead and sales workflow
- It helps sales departments manage leads, create customer offers and orders, administer vehicle finance, and plan outbound marketing campaigns.
- Reporting
- Its real-time reporting provides live metrics including enquiries, test drives, sales, conversion ratios, average profit per unit, and finance penetration.
- Integrations
- The product integrates with DMSs, dealer websites, VRM lookup providers, vehicle valuation services, FCA systems, and finance providers.
- Integration workflows
- Its integration solutions support lead collection, pulling stock, exporting customer and sales data, and incorporating finance and compliance requirements into deals.
- Call recording
- The call recording module includes click-to-call and stores calls against customer records for playback.
- Equicalc
- Equicalc integrates with a DMS to identify customer equity, locate available stock, and create deals using existing customer information.
- Dealbooks
- The Dealbooks module automates DOC and profit reporting and forecasting, with profits from offer creation awaiting manager confirmation.
- FCA support
- The FCA Demands & Needs module guides customers through an on-screen decision tree and works with offer creation to support compliance.
- Security
- Dealerweb says it achieved the ISO 27001 standard for information security management.
- Privacy features
- Dealerweb describes Showroom updates that include removing personally identifiable information, audit logs, marketing consent prompts, and configurable data retention policies.
- Training and support
- Dealerweb Academy offers Showroom getting-started sessions with a coach, system demonstration, and Q&A.
- Who it is for
- Dealerweb describes its systems as tailored to the automotive industry and designed for modern dealers.
- Platform delivery
- Dealerweb describes Showroom as a cloud-based system in a customer case study.
- DMS integration
- Yes
- SMS messaging
- Yes
- Workflow automation
- Yes
- Mobile app
- Yes
- Lead source capture
- Yes
Questions
How much does Dealerweb Showroom cost?
Pricing is available on request; the price is not published.
What platforms does Showroom support?
Showroom is listed for web and iOS. Dealerweb also describes it as cloud-based.
Does it integrate with dealer management systems?
Yes. Showroom integrates with DMSs, and Equicalc uses DMS information to identify customer equity and available stock.
What reporting does Showroom provide?
Its live metrics include enquiries, test drives, sales, conversion ratios, average profit per unit, and finance penetration.
Does it include tools for FCA-related customer needs?
The FCA Demands & Needs module guides customers through an on-screen decision tree and works with offer creation to support compliance.