What it is
Keyloop enquiryMAX is showroom sales management software for car dealerships, bringing online and offline sales activity into a system for managing customers through the buying process. It records leads from walk-ins, website enquiries, phone interactions and finance renewals. Sales teams can manage part-exchange appraisals, present new and used vehicles, and complete deals using Deal Builder. KPI tracking follows enquiries, appointments, test drives, orders and deliveries, while also recording reasons for lost sales. Reporting presents sales activity and marketing data across manufacturers, dealer groups and individual retailers. The product is integrated with Keyloop DMS and can send SMS messages; any selected SMS capability is billed monthly according to usage calculated in enquiryMAX. Keyloop describes the service as a SaaS web application with desktop and iPad access, and lists web and iOS platforms. Its product specification includes support and maintenance, patches, upgrades and bug fixes. The available options range from showroom management plans to a corporate enquiry solution and a reporting portal. Pricing is available on request, and the default minimum contract term is 36 months unless the quotation says otherwise.
Who it suits. enquiryMAX suits car dealerships that need to manage showroom leads, appraisals, vehicle presentations and deal completion in one sales workflow. Its KPI tracking and reporting may also suit dealer groups and manufacturers reviewing activity across retailers.
Good to know
- Captures leads from walk-ins, web, phone and finance renewals.
- Supports part-exchange appraisals and new and used vehicle presentations.
- Deal Builder supports deal completion.
- Tracks enquiries, appointments, test drives, orders and deliveries.
- Integrated with Keyloop DMS.
Watch for
- Pricing is available on request.
- Default minimum contract term is 36 months.
- Device provision and configuration are excluded from the described service.
- Selected SMS capabilities incur monthly usage charges.
Dealerships using Keyloop DMS should consider enquiryMAX for its lead management, Deal Builder workflow and sales activity reporting. Buyers should weigh the 36-month default minimum term and request a quotation to establish the cost.
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Plans and prices
enquiryMAX
on requestbase showroom management · configuration integration · provenance check · valuations-provider integration
enquiryMAX Pro
on requestbase package · iDealfile · RapidRTC · applicable OEM leads · Treating Customers Fairly module · Deal Book · Demo Log · additional lead feed
enquiryMAX Advanced
on requestbase package · iDealfile integration · RapidRTC integration
enquiryMAX Corporate
on requestcorporate enquiry-management solution
enquiryMAX NSC Reporting Portal
on requestretailer showroom and lead-activity reporting
From Keyloop enquiryMAX's own pricing page, read 21 October 2026. Every plan →
Its site
Getting started
- Visit the enquiryMAX product website.
- Contact Keyloop for pricing and a quotation.
- Choose an enquiryMAX plan that matches the required showroom, corporate or reporting functions.
- Arrange access through the SaaS web application on desktop or iPad.
- Use devices and browsers that meet Keyloop’s minimum specification.
Limits
Pricing is on request, and the default minimum contract term is 36 months unless the quotation specifies otherwise. Device provision and configuration are outside the described service; selected SMS use is billed monthly according to usage.
On record
- Product purpose
- enquiryMAX is a sales management solution for managing online and offline activity across the consumer lifecycle.
- Lead management
- It monitors leads from retailer walk-ins, website enquiries, telephone interactions and finance renewals.
- Appraisal and deals
- It supports part-exchange appraisals, presentation of new and used vehicles, and deal completion with its Deal Builder feature.
- Performance tracking
- Its KPI tracking covers enquiries, appointments, test drives, orders, deliveries and lost-sale reasons.
- Reporting
- Its reporting provides sales activity and marketing data across OEMs, groups and individual retailers.
- Integration
- The product page says enquiryMAX is integrated with Keyloop DMS.
- Delivery model
- Keyloop specifies enquiryMAX as a SaaS web application with desktop and iPad access.
- Support and maintenance
- The product specification includes support and maintenance services, patches, upgrades and bug fixes.
- Usage charge
- If SMS capabilities are selected, they are billed monthly based on usage calculated from the enquiryMAX system.
- Minimum term
- Unless the quotation specifies otherwise, the minimum contract term is 36 months.
- Requirements and exclusions
- Customers must use devices and browsers meeting Keyloop’s minimum specification; device provision and configuration are excluded from the described service.
- Security assurance
- Keyloop’s Trust Center lists ISO/IEC 27001:2022, SOC 2 Type 2 and SOC 1 Type 2 compliance materials.
- Intended customers
- Keyloop describes its technology as serving car retailers and manufacturers, and enquiryMAX as showroom sales management software for car dealerships.
- Company history
- Keyloop says it emerged under the Keyloop name in 2021 after its acquisition by Francisco Partners.
- DMS integration
- Yes
- SMS messaging
- Yes
- Mobile app
- No
- Lead source capture
- Yes
Questions
How much does enquiryMAX cost?
Pricing is available on request. If SMS capabilities are selected, they are billed monthly based on usage calculated from the enquiryMAX system.
What plans are available?
Options include enquiryMAX Pro, enquiryMAX, enquiryMAX Corporate, enquiryMAX Advanced and the enquiryMAX NSC Reporting Portal. Their listed components vary by plan.
What devices can run enquiryMAX?
Keyloop describes it as a SaaS web application with desktop and iPad access. The listed platforms are web and iOS.
Does enquiryMAX integrate with a DMS?
Yes. The product is integrated with Keyloop DMS.
What is the minimum contract term?
Unless the quotation specifies otherwise, the minimum contract term is 36 months.
Who makes enquiryMAX?
Keyloop provides enquiryMAX. The company says it adopted the Keyloop name in 2021 after its acquisition by Francisco Partners.