What it is
DealerClick CRM is a cloud-based lead management product connected to DealerClick’s dealership management modules. It is designed for independent auto, RV, and powersports dealerships, including businesses using retail, wholesale, buy-here-pay-here, lease-here-pay-here, leasing, or rent-to-own models. Leads can come in from dealership websites, Facebook Lead Ads, phone calls, walk-ins, referrals, Autotrader, Cars.com, and CarGurus. Routing can use round-robin assignment, source, vehicle interest, returning-customer status, or VIP status, with assignment logs and escalation for leads that are not acknowledged.
The CRM includes pipeline stages, conversion and win-rate analytics, and tasks triggered by assignments or stage changes. Dealerships can build audience segments and edit drip campaigns for new customers, unsold leads, service reminders, lease-end outreach, and win-back efforts. Customer, deal, service, parts, and F&I information can be shared with DealerClick DMS, and calendars can sync with Google, Outlook, and iCal. The mobile app supports contact search, call and text logging, credit applications with e-signature capture, and inventory checks on phones or tablets. Reporting includes real-time dashboards, more than fifty pre-built reports, and a drag-and-drop report builder. Pricing is available on request; DealerClick offers a personalized demo and data transfer from a previous provider.
Who it suits. DealerClick CRM is aimed at independent auto, RV, and powersports dealerships that want to collect and route leads, manage follow-up, and run customer campaigns. It may suit businesses already using DealerClick DMS modules, since customer, deal, service, parts, and F&I information can be shared between the systems.
Good to know
- Captures leads from web, social, phone, walk-in, referral, and automotive listing sources.
- Routing options include source, vehicle interest, returning-customer, and VIP criteria.
- Tasks can be triggered by assignments or pipeline stage changes.
- CRM and DealerClick DMS can share customer and deal information.
- Mobile app includes contact, credit application, and inventory tools.
- Offers more than fifty pre-built reports and a report builder.
Watch for
- CRM pricing is available on request.
- The stated CRM integrations include DealerClick DMS for shared operating data.
- The privacy policy says absolute personal-data security cannot be guaranteed.
- Personal data may be processed outside the user's jurisdiction.
Consider DealerClick CRM if you run an independent auto, RV, or powersports dealership and want lead routing, campaign tools, and mobile access tied to DealerClick’s dealership modules. Ask DealerClick for pricing and a personalized demo to assess the fit; the published material does not provide a specific CRM price.
Your product? You can pay for an editorial review of DealerClick CRM; CarCody's editors write the verdict · from $99/mo. How it works →
Its site
Getting started
- Visit https://dealerclick.com/ and request a personalized demo.
- Discuss pricing and the dealership model you use with DealerClick.
- Arrange transfer of data from a previous provider if needed.
- Connect the CRM with DealerClick DMS to share customer, deal, service, parts, and F&I information.
- Set up lead sources, routing rules, campaigns, and calendar sync for Google, Outlook, or iCal.
- Use the Android or iOS mobile app for contact search, call and text logging, credit applications, and inventory checks.
On record
- Product
- DealerClick CRM is a cloud-based lead-management product integrated with DealerClick’s dealership management modules.
- Intended customers
- DealerClick says its software is made for independent auto, RV, and powersports dealerships, including businesses using retail, wholesale, BHPH, LHPH, leasing, or rent-to-own models.
- Lead capture
- The CRM page says it can capture website, Facebook Lead Ads, phone, walk-in, referral, Autotrader, Cars.com, and CarGurus leads.
- Lead routing
- The CRM page describes round-robin, source-based, vehicle-interest, returning-customer, and VIP lead routing, with assignment logs and escalation for unacknowledged leads.
- Campaigns
- The CRM page describes audience segmentation and editable drip campaigns for new customers, unsold leads, service reminders, lease-end outreach, and win-back outreach.
- Pipeline and tasks
- The CRM page describes a pipeline with opportunity stages, conversion and win-rate analytics, and tasks triggered by assignments or stage changes.
- DMS integration
- The CRM page says customer, deal, service, parts, and F&I information is shared between the CRM and DealerClick DMS to avoid duplicate entry.
- Calendar integrations
- The CRM page names Google, Outlook, and iCal calendar sync.
- Mobile access
- The CRM page says the DealerClick mobile app supports contact search, call and text logging, credit applications with e-signature capture, and inventory checks on a phone or tablet.
- Reports
- The CRM page describes more than fifty pre-built reports and a drag-and-drop report builder, with real-time dashboards.
- Security
- The homepage says mobile management supports SMS and email securely over any network and describes end-to-end encryption.
- Privacy
- DealerClick's privacy policy says it cannot guarantee absolute security of personal data and notes that data may be processed outside the user's jurisdiction.
- Company
- DealerClick's About page says the company was founded in 1989; the site's copyright identifies Pacific Marketing Inc.
- Product
- DealerClick CRM is a cloud-based customer relationship and lead management system integrated with DealerClick’s dealership management modules.
- Mobile app
- Yes
- DMS integration
- Yes
- SMS messaging
- Yes
- Workflow automation
- Yes
- Mobile app
- Yes
Questions
How much does DealerClick CRM cost?
Pricing is available on request. DealerClick's pages describe a single low price and no long-term contracts, but do not publish a specific CRM amount.
Which platforms are available?
DealerClick CRM is listed for Android, iOS, and web.
Who is DealerClick CRM designed for?
It is designed for independent auto, RV, and powersports dealerships, including businesses using retail, wholesale, BHPH, LHPH, leasing, or rent-to-own models.
Does it connect with dealership management software?
It is integrated with DealerClick's dealership management modules. Customer, deal, service, parts, and F&I information can be shared with DealerClick DMS.
What calendars can it sync with?
The CRM page names Google, Outlook, and iCal calendar sync.
Can DealerClick move data from a previous provider?
DealerClick offers data transfer from a previous provider and a personalized demo.