What it is
ELEAD1ONE is an automotive CRM from CDK for dealership sales and service teams. Its capabilities include tools for sales opportunities and customer activity, integrated desking, mobile sales functions, flexible reporting, and dashboards. A unified inbox brings email, text, chat, and other customer conversations together, with lead routing, SMS messaging, and workflow automation also available. AI features include lead conversations, conversation summaries, and writing tools.
The CDK Modern Retail CRM app gives mobile access to sales tasks such as logging prospects, searching inventory, quoting customers, tracking test drives, and following up. CDK's CRM APIs support retrieving and changing records, viewing historical records, and receiving real-time updates. They are built for the Fortellis Automotive Commerce Exchange, where developer resources include CRM Direct Post, Product Reference, Sales Opportunity, Sales Activities, and Sales Customer APIs.
The ELEAD1ONE site directs clients to a login portal, and access is subject to their ELEAD contracts. The portal offers single sign-on, sign-in guidance, and password recovery. Its login page asks clients to complete their migration to Unify by January 12, 2027, to avoid interruptions to CRM access. Pricing is on request.
Who it suits. ELEAD1ONE suits dealership Sales and Service teams that need tools for customer conversations, sales activity, and mobile sales tasks. It may also suit dealerships seeking CRM integrations through Fortellis APIs.
Good to know
- Unified inbox covers email, text, chat, and other conversations.
- Lead routing, SMS messaging, and workflow automation are listed.
- Mobile app supports prospect logging and inventory searches.
- APIs provide record access, editing, history, and real-time updates.
Watch for
- Pricing is available on request.
- Access is limited to ELEAD clients under their contracts.
- Clients are asked to migrate to Unify by January 12, 2027.
Dealerships looking for a CRM with mobile sales tools, customer messaging, and Fortellis API resources should consider ELEAD1ONE. Buyers should confirm pricing and contract access with ELEAD, and account for the requested Unify migration deadline.
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Getting started
- Visit the ELEAD1ONE website.
- Use the client login portal; access is subject to an ELEAD contract.
- Use the portal's sign-in guidance or password recovery if needed.
- Ask ELEAD for pricing and access details.
- Complete the requested migration to Unify by January 12, 2027, to avoid CRM access interruptions.
On record
- Access
- The ELEAD CRM portal is for ELEAD clients, and use is subject to their contracts with ELEAD.
- Migration notice
- The login page asks clients to complete their migration to Unify by January 12, 2027, to avoid interruptions to CRM access.
- APIs
- CDK says its Elead APIs support management of sales opportunities, activities, and customer data.
- API functions
- The APIs provide functions to retrieve records, access historical records, create or edit records, and receive real-time record updates.
- API integrations
- CDK says its CRM APIs are built exclusively for the Fortellis Automotive Commerce Exchange.
- Developer resources
- CDK lists CRM Direct Post, Product Reference, Sales Opportunity, Sales Activities, and Sales Customer APIs on Fortellis.
- Security
- The login page offers single sign-on and says it can make a CRM account more secure.
- Sign-in support
- The login page links to an SSO how-to guide and video and provides a forgot-password option.
- Product status
- The ELEAD1ONE site redirects to a client login portal and says access is for Elead clients subject to their contracts.
- Audience
- CDK describes its automotive CRM as built for dealerships and their Sales and Service teams.
- CRM features
- CDK lists integrated desking, mobile tools, personalized video messaging, self-service automation, flexible reporting, and dashboards among its CRM capabilities.
- AI features
- CDK says its CRM includes AI-powered lead conversations, automated summaries, and writing tools.
- Customer communications
- CDK describes a unified inbox for email, text, chat, and other customer conversations.
- Security
- The Elead login supports single sign-on and multi-factor authentication, with MFA using a mobile phone, email, or Okta app as an additional verification step.
- Lead routing
- Yes
- SMS messaging
- Yes
- Workflow automation
- Yes
- Mobile app
- Yes
Questions
How much does ELEAD1ONE cost?
Pricing is on request.
Who can access ELEAD1ONE?
The portal is for ELEAD clients, and use is subject to their contracts with ELEAD.
What platforms are listed?
API, iOS, and web.
What integrations are available?
CDK's CRM APIs are built for the Fortellis Automotive Commerce Exchange. Fortellis lists CRM Direct Post, Product Reference, Sales Opportunity, Sales Activities, and Sales Customer APIs.
What does the mobile app support?
The CDK Modern Retail CRM app supports logging prospects, searching inventory, quoting customers, tracking test drives, and following up.
What is the Unify migration deadline?
The login page asks clients to complete migration to Unify by January 12, 2027, to avoid interruptions to CRM access.