What it is
ProMax Complete is an auto dealership platform that brings CRM, deal desking, credit, compliance, data mining, inventory, and lead generation into one system. Its Lender Select feature calculates dealer reserve across multiple lenders and supports deal desking from a customer profile. The Daily Workplan dashboard highlights follow-ups that need attention and lets dealerships customize lead management and workflows. Data Mining draws on customer, credit, service, inventory, and website data to help identify sales opportunities and create targeted campaigns. The platform supports texting with automated follow-ups, templates, and personalized messages, plus a Covideo integration for sending video messages by text. Its mobile app supports logging ups, VIN scanning, workplans, inventory checks, eSign, reports, and customer messaging on phones and tablets. ProMax Complete runs in a browser and supports Chrome, Safari, Firefox, and Windows; the maker says it is best optimized for Chrome. It is available on Android, iOS, and the web. The maker says it integrates with major DMS providers and many smaller ones, and names Route One, DealerTrack, CUDL, ACC, and GFS. ProMax was founded in 1994 and launched ProMax Complete with integrated credit and compliance in 2025. Pricing is on request.
Who it suits. ProMax Complete suits dealerships that want lead management, deal desking, credit, compliance, inventory, and customer messaging within one platform. Its mobile tools and DMS connections may also fit teams that need to coordinate follow-ups and deal work across devices and dealership systems.
Good to know
- Combines CRM, desking, credit, compliance, inventory, and lead generation.
- Lender Select calculates reserve across multiple lenders.
- Daily Workplan highlights time-sensitive follow-ups.
- Data Mining combines customer, credit, service, inventory, and website data.
- Mobile app supports VIN scanning, eSign, reports, and messaging.
- Integrates with major DMSs and includes named integrations.
Watch for
- Pricing is available only on request.
- Browser optimization is strongest for Chrome.
- Mobile apps are listed for Android and iOS; no other mobile platform is named.
Choose ProMax Complete if your dealership needs customer management, desking, credit, compliance, and follow-up workflows in one platform. Its named mobile features and DMS connections support work across dealership roles. Contact ProMax for pricing before deciding whether it fits your budget.
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Plans and prices
ProMax Complete
on requestPricing is not listed; schedule a demo
From ProMax Complete's own pricing page, read 8 October 2026. Every plan →
Its site
Getting started
- Visit the ProMax Complete website.
- Schedule a demo to discuss the paid plan and pricing.
- Choose web access or the Android and iOS mobile apps.
- Confirm which DMS and lender integrations fit your dealership.
- Use the listed dealer support or technical support phone line for assistance.
Limits
The paid ProMax Complete plan has pricing on request. The maker says the browser experience is best optimized for Chrome, while officially supporting Chrome, Safari, Firefox, and Windows.
On record
- Product
- ProMax Complete combines CRM, desking, credit, compliance, data mining, inventory, and lead generation in a unified platform for auto dealerships.
- Deal workflow
- Its Lender Select feature automatically calculates dealer reserve across multiple lenders and supports deal desking from the customer profile.
- Workplans
- The Daily Workplan dashboard surfaces time-sensitive follow-ups and supports customizable lead management and workflows.
- Data mining
- Data Mining combines customer, credit, service, inventory, and website data to help dealers identify sales opportunities and build targeted campaigns.
- Messaging
- The platform includes texting with automated follow-ups, templates, and personalized messaging, plus a certified Covideo integration for video messages by text.
- Mobile app
- The mobile app supports logging ups, scanning VINs, managing workplans, checking inventory, eSign, reports, and customer messaging on smartphones and tablets.
- Browser support
- ProMax Complete runs in a browser; the maker says it is best optimized for Chrome and officially supports Chrome, Safari, Firefox, and Windows.
- Integrations
- The maker says ProMax Complete integrates with all major DMSs and many smaller ones, and names Route One, DealerTrack, CUDL, ACC, and GFS integrations.
- Credit and compliance
- The FAQ says Equifax, TransUnion, and Experian are integrated into dealership workflows and that compliance permissions and consumer consent are stored in the platform.
- Security
- ProMax says it conducts third-party penetration testing, weekly vulnerability scans, and 24/7/365 security monitoring, and encrypts data in motion and at rest.
- Compliance standards
- The security page says its platforms are engineered for FCRA and GLBA adherence and that disaster recovery strategies are tested twice a year.
- Support
- The site lists dealer support and training by phone at (844) 322-9034 and technical support at (877) 899-4242.
- Company history
- ProMax says it was founded in 1994 and launched ProMax Complete with integrated credit and compliance in 2025.
- Founded
- 1994
- Mobile app
- Yes
- DMS integration
- Yes
- SMS messaging
- Yes
- Workflow automation
- Yes
- Mobile app
- Yes
- Lead source capture
- Yes
Questions
How much does ProMax Complete cost?
Pricing is on request. The site offers a demo rather than a listed price.
What platforms does ProMax Complete support?
It is available on the web, Android, and iOS. The maker officially supports Chrome, Safari, Firefox, and Windows for browser use.
Does it integrate with dealership management systems?
Yes. ProMax says it integrates with all major DMSs and many smaller ones. Named integrations include Route One, DealerTrack, CUDL, ACC, and GFS.
What does the mobile app do?
The app supports logging ups, VIN scanning, workplans, inventory checks, eSign, reports, and customer messaging on smartphones and tablets.
Does ProMax Complete include texting?
Yes. It includes automated follow-ups, templates, and personalized messaging, plus a certified Covideo integration for video messages by text.
When was ProMax founded?
ProMax says it was founded in 1994 and launched ProMax Complete with integrated credit and compliance in 2025.