What it is
Pitlane is a customer-facing CRM and shop workflow system for independent auto repair shops in the United States. It supports repair orders with technician assignment by line, clock-in and clock-out tracking, parts costs and margins, and AI-suggested lines. Technicians can record digital inspections with photos, while customers can approve inspection items or added work from a phone with a signature. Each shop receives a dedicated local number for two-way SMS, and the system automates service reminders, review requests after pickup, and win-back messages at 90, 120, and 180 days.
PitCrew AI drafts repair-order lines, estimate notes, review replies, and declined-work recovery messages; it does not send customer texts or publish reviews itself. Customers pay through texted Stripe links, with no Pitlane platform fee, though Stripe processing fees apply. The web-only Everything included plan is $200/mo and provides unlimited customers, vehicles, and user seats. It includes 500 PitCrew actions per month, capped at 150 per day. A 30-day trial is available.
Who it suits. Pitlane suits independent U.S. repair shops seeking customer approvals, messaging, and repair-order workflow tools. Shops needing an in-counter card reader or repair-order and inventory migration should note those limitations.
Good to know
- Unlimited customers, vehicles, and user seats
- Customers approve work from a phone with a signature
- Dedicated local number for two-way SMS
- AI drafts repair-order and customer-facing content
- 30-day trial
Watch for
- No in-counter card reader yet
- Stripe processing fees apply
- Repair-order lines and inventory counts stay in prior system during CSV migration
- Own SOC 2 audit is not complete
Pitlane connects repair orders, inspections, approvals, messaging, and follow-up for independent shops. Check the payment setup, migration limits, and trial text allowance before switching.
Your product? You can pay for an editorial review of Pitlane; CarCody's editors write the verdict · from $99/mo. How it works →
Plans and prices
Everything included
$200 a month$200/mo
Unlimited customers, vehicles, and user seats · 100 outbound texts during the 30-day trial · PitCrew AI: 500 actions/month and 150/day · Stripe processing fees of 2.9% + 30¢ per transaction
From Pitlane's own pricing page, read 7 October 2026. Every plan →
Its site
Getting started
- Visit https://www.usepitlane.com/.
- Start the 30-day trial; it includes 100 outbound texts.
- Use CSV import to bring in customers, vehicles, VINs and last-visit dates.
- Connect Stripe for payment links and use the listed shop integrations as needed.
- Contact [email protected] for email support; the pricing page says replies arrive the same business day.
Limits
The 30-day trial includes 100 outbound texts. The $200/mo plan includes 500 PitCrew AI actions per month, capped at 150 per day; CSV migration does not bring repair-order line items or inventory counts.
On record
- Product
- Pitlane is a customer-facing CRM and shop workflow system for independent auto repair shops.
- Repair orders
- It supports repair-order writing with per-line technician assignment, clock-in/out tracking, parts cost and margin, and AI-suggested lines.
- Inspections and approvals
- Technicians can record digital inspections with photos, and customers can approve inspection items or added work from their phone with a signature.
- Messaging
- Each shop gets a dedicated local number for two-way SMS, with automated STOP and HELP handling.
- Follow-ups
- Pitlane automates Google review requests after pickup, service reminders, and win-back messages at 90, 120, and 180 days.
- AI
- PitCrew drafts repair-order lines, review replies, estimate notes, and declined-work recovery messages; it does not text customers or post reviews on its own.
- Payments
- Customers pay through texted Stripe links; Pitlane charges no platform fee, while Stripe’s standard processing fees apply, and there is no in-counter card reader yet.
- Integrations
- The site lists Stripe, per-shop SMS, Google reviews, Resend transactional email, and CSV migration from systems including Mitchell 1, Tekmetric, Shopware, and Shopmonkey.
- Data migration
- CSV import brings in customers, vehicles, VINs, and last-visit dates; repair-order line items and inventory counts remain in the prior system.
- Security
- Pitlane describes row-level shop data isolation, encryption at rest and in transit, HTTPS with TLS 1.2+, and two-factor sign-in; its own SOC 2 audit is not complete.
- AI data handling
- PitCrew uses Anthropic’s API, and Pitlane says prompts and completions are not used to train Anthropic models under its commercial API terms.
- Support
- Support is by email at [email protected], and the pricing page says email support replies the same business day.
- Data portability
- Users can export workspace data as CSV and cancel or permanently delete their data from Settings.
- Company
- Pitlane is a product of Auto Shift Media, headquartered in Ohio, United States, and serves independent auto repair shops in the United States.
- Free plan
- No
- Paid from
- 200 /mo
- Work order management
- Yes
- Digital inspections
- Yes
- Estimate approvals
- Yes
- Parts inventory
- Yes
- Technician time tracking
- Yes
- Vehicle history
- Yes
- Free plan
- No
- Paid from
- 200 /mo
- Work-order management
- Yes
Questions
How much does Pitlane cost?
The Everything included plan costs $200/mo. Stripe processing fees of 2.9% + 30¢ per transaction also apply.
Is there a free plan or trial?
Pitlane has no free plan. It offers a 30-day trial with 100 outbound texts.
What is included in the plan?
The plan includes unlimited customers, vehicles and user seats, plus 500 PitCrew AI actions per month and 150 per day.
What platform does Pitlane support?
Pitlane is available on the web.
Which systems and services does it integrate with?
The site lists Stripe, per-shop SMS, Google reviews and Resend transactional email. CSV migration is available from systems including Mitchell 1, Tekmetric, Shopware and Shopmonkey.
Who makes Pitlane, and where does it operate?
Pitlane is a product of Auto Shift Media, headquartered in Ohio, United States. It serves independent auto repair shops in the United States.