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Sony’s AFEELA 1: What Happened to the $89,900 EV and Its 2026 Launch?

Sony Honda Mobility canceled AFEELA 1 in March 2026. Its $89,900 starting price and mid-2026 delivery forecast were part of an earlier plan.
Entry382 Date Time2 min MechanicCarCody Team
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No. Sony Honda Mobility (SHM) discontinued development and launch of the AFEELA 1 on March 25, 2026, before it reached the market. The $89,900 starting price and anticipated mid-2026 U.S. deliveries were figures from SHM’s January 2025 plan—not current purchase or delivery terms.

What happened to Sony’s AFEELA 1?

AFEELA 1 was a planned electric vehicle from Sony Honda Mobility, the joint venture formed by Sony and Honda. On March 25, 2026, the companies announced that development and launch of AFEELA 1 and a second AFEELA model had been discontinued. Sony, Honda and SHM’s March 25 announcement

SHM said Honda’s reassessment of its automobile electrification strategy changed the availability of certain Honda technologies and assets that had been intended for the project. SHM concluded it did not have a viable path to bring the models to market as originally planned.

Where did the $89,900 price and mid-2026 date come from?

On January 6, 2025, SHM announced a planned AFEELA 1 starting price of $89,900 and said U.S. deliveries were anticipated in mid-2026. Those were forward-looking details for a vehicle that was still in development. The subsequent cancellation superseded that plan; the price is not an offer to buy the car, and the delivery forecast is no longer applicable. SHM’s January 2025 AFEELA 1 announcement

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#1 Best Overall
Sale
Sony XAV-AX3200 7-Inch Multimedia Receiver with Apple CarPlay/Android Auto
  • Resistive touchscreen with anti-glare
  • Compact rear chassis for easy installation
  • Built in Rear Camera Input; Camera sold separately
  • 2V Front, rear and subwoofer gold-plated pre-amp outputs
  • Rear 3.5mm A/V input
Announcement What it said Status
January 6, 2025 AFEELA 1 planned to start at $89,900, with U.S. deliveries anticipated in mid-2026. Historical plan; not current pricing or a delivery schedule.
March 25, 2026 Development and launch of AFEELA 1 and a second AFEELA model discontinued. Cancellation announced by Sony, Honda and SHM.
April 21, 2026 Companies said they would review SHM’s structure and scale down operations. No replacement vehicle or new AFEELA launch date announced.

Why did the companies discontinue the models?

According to the March 2026 announcement, Honda’s reassessment of its automobile electrification strategy affected assumptions about access to Honda technologies and assets planned for SHM. SHM said the change left it without a viable route to market for AFEELA 1 and the second model as originally planned. March 25, 2026 announcement

What did SHM say about its future?

In an April 21, 2026 update, Sony, Honda and SHM said it would be difficult to bring products and services aligned with SHM’s founding purpose to market in the short to medium term under the existing framework. They decided to review SHM’s structure and scale down its operations. The companies said discussions about the optimal form of future collaboration would continue, including around software-based user experience as advanced driver-assistance systems become mainstream. The update did not announce a replacement car or promise a new AFEELA launch. April 21, 2026 update

Rank #2
Sale
Sony XAV-AX4000 7-Inch Multimedia Receiver with Wireless Car Play/Android Auto and Maestro Ready (XAVAX4000)
  • Sony Car Media Receiver: Play your favorite music and upgrade your car with this top quality media receiver from Sony; Syncs easily with the rear camera of your car so you can back up safely
  • Standardized Compatibility: Compatible and syncs with your iPhone or Android Smartphone to give you CarPlay and Android Auto power plus voice control and many more
  • Versatile and Automated: Built-in DSP offers sound processing and time alignment right down to a remarkable 1 centimeter for each of the 5 addressable channels like 4 speakers plus subwoofer via pre-out
  • Highly Customizable: With 14-band graphic equalizer that gives you custom control of your audio's tone; Customize the user interface to suit your taste with 4 preset and 2 manual wallpaper settings
  • Dimensions and Specifications: Large 6.95-inch touchscreen receiver is responsive, powerful, and mounts in a single-DIN space; Dimensions (L x W x H): 5.19 x 7 x 3.9 inches
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What happens to AFEELA 1 reservation fees?

SHM said it would issue full refunds of reservation fees received from current AFEELA 1 reservation holders in California. That statement applies to those California holders and their reservation fees; it does not establish refund arrangements for other markets or confirm that every refund has been completed. March 25, 2026 announcement

Quick Recap

SaleBestseller No. 1
Sony XAV-AX3200 7-Inch Multimedia Receiver with Apple CarPlay/Android Auto
Sony XAV-AX3200 7-Inch Multimedia Receiver with Apple CarPlay/Android Auto
Resistive touchscreen with anti-glare; Compact rear chassis for easy installation; Built in Rear Camera Input; Camera sold separately
$298.00
SaleBestseller No. 3
Sony XAV-AX6000 7-Inch Multimedia Receiver with Wireless Apple CarPlay/Android Auto, HDMI Video Input and Maestro Ready
Sony XAV-AX6000 7-Inch Multimedia Receiver with Wireless Apple CarPlay/Android Auto, HDMI Video Input and Maestro Ready
Bezel-less capacitive touchscreen with anti-glare; Compact rear chassis for easy installation
$598.00
Bestseller No. 4
Sony DSX-A410BT Single Din Bluetooth Front USB AUX Car Stereo Digital Media Receiver (No CD Player)
Sony DSX-A410BT Single Din Bluetooth Front USB AUX Car Stereo Digital Media Receiver (No CD Player)
Sony DSX-A410BT Bluetooth FM/AM USB AUX Digital Media Player Bundled
$109.95
SaleBestseller No. 5
Sony XAV-AX3700 7-Inch Multimedia Receiver with Apple CarPlay & Maestro Ready XAVAX3700
Sony XAV-AX3700 7-Inch Multimedia Receiver with Apple CarPlay & Maestro Ready XAVAX3700
Anti-glare sleek touchscreen; Apple CarPlay; iDatalink Maestro Compatible; Rear-view camera-ready
$348.00
Best Value
Sale
Sony XAV-AX3700 7-Inch Multimedia Receiver with Apple CarPlay & Maestro Ready XAVAX3700
  • Anti-glare sleek touchscreen
  • Apple CarPlay
  • iDatalink Maestro Compatible
  • Rear-view camera-ready
  • SiriusXM Radio Ready
Rank #4
Sony DSX-A410BT Single Din Bluetooth Front USB AUX Car Stereo Digital Media Receiver (No CD Player)
  • Sony DSX-A410BT Bluetooth FM/AM USB AUX Digital Media Player Bundled
  • Wirelessly connect your first phone to play music, get directions and communicate with contacts · Add a second phone to make additional hands-free calls on the move
  • Connect two smartphones with Dual Bluetooth: Pair your first phone using DSX-A410BT for full access to navigation, music playback, and communication features
  • Control by talking: Enjoy helpful smartphone features without taking your eyes off the road
  • Voice control lets you manage music, get real-time directions, and communicate with contacts – all via simple spoken commands
Rank #3
Sale
Sony XAV-AX6000 7-Inch Multimedia Receiver with Wireless Apple CarPlay/Android Auto, HDMI Video Input and Maestro Ready
  • Bezel-less capacitive touchscreen with anti-glare
  • Compact rear chassis for easy installation
  • Built in Rear Camera Input; Camera sold separately
  • 5V Front, rear and subwoofer gold-plated pre-amp outputs
  • SiriusXM ready

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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