Resurrected Honda Prelude Sells So Well Dealers Have To Stop Taking Orders

Honda didn’t just bring back the Prelude. It read the room, studied the market’s pressure points, and dropped a driver-focused coupe into a landscape starved for exactly this kind of car. The result is a revival that didn’t creep onto dealer lots quietly, but instead detonated demand so hard that some retailers have already stopped taking orders.

For years, enthusiasts complained that affordable performance had been pushed into four-door silhouettes or inflated into six-figure territory. The Prelude’s return hits squarely between those extremes, reviving a nameplate that always balanced engineering purity with real-world usability. That balance is precisely why buyers moved faster than Honda anticipated.

A Market Starved for Real Driver Cars

Crossovers dominate sales charts, but they don’t dominate passion. Enthusiasts have watched coupes disappear as automakers chased volume, leaving a vacuum below the $40,000 mark for something genuinely engaging to drive. Honda recognized that the demand never died; it simply went underserved.

The new Prelude arrives as a low-slung, two-door alternative with actual chassis tuning priorities. Weight control, suspension geometry, and steering feel matter here, and buyers immediately recognized it as a car engineered by people who still care about corner entry and mid-corner balance. In a market bloated with high-riding vehicles, the Prelude’s silhouette alone feels rebellious.

Timing, Electrification, and Smart Positioning

Honda’s decision to electrify the Prelude without turning it into a soulless appliance was critical. By pairing hybrid assistance with a responsive gasoline engine, Honda delivered usable torque, improved efficiency, and modern compliance without sacrificing throttle response or driver involvement. This isn’t electrification as compromise; it’s electrification as enhancement.

That strategy lands at a moment when buyers want performance but also want future-proofing. Emissions regulations are tightening, fuel costs remain unpredictable, and younger enthusiasts are more accepting of electrified drivetrains as long as they still feel alive. Honda threaded that needle better than most expected.

Why Dealers Ran Out of Allocation So Fast

Honda’s production forecasts were conservative, shaped by global supply constraints and the brand’s recent focus on high-volume models. The Prelude wasn’t expected to be a blockbuster; it was meant to be a statement. Instead, early allocations evaporated almost instantly as pent-up demand collided with limited build capacity.

Dealers freezing orders isn’t about hype alone. It reflects a manufacturing reality where battery supply, specialized components, and Japan-based production limits cap output. Honda would rather pause orders than overpromise delivery times, a move that frustrates buyers in the short term but protects long-term brand trust.

What This Says About Honda’s Performance Future

The Prelude’s runaway success sends a clear message inside Honda’s product planning halls. Affordable performance coupes still matter, brand heritage still sells, and enthusiasts are willing to show up with deposits when the product feels authentic. This isn’t nostalgia marketing; it’s proof of concept.

More importantly, it repositions Honda as a company willing to take calculated risks again. If the Prelude can outperform sales expectations this dramatically, it opens the door for further enthusiast-focused models that prioritize driving feel over sheer size or screen count. The order freeze isn’t a warning sign. It’s evidence that Honda struck a nerve at exactly the right time.

Product Strategy Breakdown: How Honda Reimagined the Prelude for a Hybrid-Performance Era

Honda didn’t revive the Prelude by simply rebooting a nameplate. It treated the car as a product-planning test case, asking a harder question: what does an affordable performance coupe need to be in an era of electrification, emissions pressure, and shifting buyer priorities? The answer shaped everything from the powertrain to the body style to how aggressively Honda limited production.

This wasn’t a retro exercise. It was a forward-looking strategy built around relevance, regulatory survival, and emotional appeal.

A Hybrid Powertrain Tuned for Drivers, Not Credits

At the core of the new Prelude is Honda’s deliberate rejection of plug-in complexity or oversized battery packs. Instead, the hybrid system is compact, light, and tuned to support the engine rather than dominate it. Electric torque fills the low-end gap, sharpening throttle response and giving the car the punch buyers expect without turbo lag or artificial soundtracks.

Crucially, Honda calibrated the system to preserve linear power delivery. Regenerative braking, torque blending, and motor assist are all tuned to feel invisible during spirited driving. That decision matters because enthusiasts will forgive electrification, but they won’t forgive a powertrain that feels disconnected or unpredictable.

Platform Sharing Without Diluting Identity

Honda leaned heavily into modular architecture to make the Prelude viable. Underneath, it shares elements with Civic and Accord platforms, but the suspension geometry, track width, and chassis tuning are bespoke. Spring rates, damper valving, and steering calibration were clearly prioritized to deliver rotation and feedback rather than outright ride softness.

This is smart cost control, not corner cutting. By using proven components where it could and spending money where drivers feel it most, Honda kept pricing within reach while ensuring the Prelude doesn’t feel like a rebadged commuter car. That balance is a big reason buyers are responding so aggressively.

Right-Sized Performance in a Market Tired of Excess

Honda resisted the temptation to chase headline horsepower numbers. Instead, it focused on usable performance: strong midrange torque, manageable curb weight, and a chassis that rewards commitment without demanding racetrack speeds. In today’s market, that’s a refreshing counterpoint to heavy, overpowered cars that rarely get exercised.

For many buyers, the Prelude hits a sweet spot. It’s fast enough to be exciting, efficient enough to daily, and small enough to feel agile on real roads. That combination aligns perfectly with enthusiasts who want fun without the financial or practical penalties of higher-end performance cars.

Design That Signals Intent, Not Nostalgia

Visually, the Prelude walks a careful line. The proportions clearly signal a coupe with performance intent, but the design avoids overt retro cues that could have boxed it into nostalgia territory. Instead, it looks modern, aerodynamic, and purposeful, appealing to both longtime Honda fans and younger buyers who never knew the original Prelude.

That broad appeal is intentional. Honda needed this car to resonate beyond a shrinking pool of brand loyalists, and the design does that without alienating purists. It looks like a Honda performance car should in 2026, not 1996.

Constrained Supply as a Strategic Safeguard

Finally, the limited production volume isn’t an accident. Honda knew hybrid components, battery sourcing, and Japan-based assembly would cap output, and it planned accordingly. By keeping volumes conservative, Honda minimized financial risk while creating an environment where demand could outstrip supply.

The result is exactly what we’re seeing now: dealers freezing orders not because the product failed, but because it succeeded faster than Honda was willing to scale. From a brand perspective, that reinforces the Prelude’s credibility and buys Honda time to decide whether affordable performance coupes deserve a bigger role in its future lineup.

Design and Packaging Decisions That Won Buyers Over (Coupe Proportions, Interior, Tech)

What ultimately pushed the Prelude from “interesting comeback” to must-have status is how coherently the design and packaging reinforce the car’s mission. Honda didn’t treat styling, interior layout, and technology as separate checkboxes. They were engineered as one system, aimed squarely at drivers who value balance and usability over excess.

Coupe Proportions That Prioritize Dynamics

The Prelude’s proportions are doing a lot of quiet work here. A long hood, short rear deck, and tight overhangs visually communicate front-end bite and rear stability, even before you drive it. The low cowl and slim greenhouse aren’t just aesthetic choices; they improve sightlines and reduce visual bulk from the driver’s seat.

Crucially, Honda avoided inflating the car’s footprint to chase interior volume numbers. The wheelbase-to-body ratio keeps mass centralized, which pays dividends in turn-in response and mid-corner composure. Buyers may not articulate it this way, but they feel the difference the moment they drive it on a real road.

Interior Packaging That Respects the Driver

Inside, the Prelude doubles down on driver-first ergonomics. The seating position is low and centered, pedals are properly aligned, and the steering wheel comes to the driver instead of forcing compromise. This is old-school Honda thinking applied to a modern platform, and enthusiasts immediately recognize it.

At the same time, Honda made smart concessions to daily usability. Rear seats exist for occasional use, not marketing brochures, but the trunk is genuinely functional for a coupe. That balance makes the Prelude viable as a one-car solution, which dramatically expands its buyer pool beyond weekend-only toys.

Technology That Enhances, Not Overwhelms

Honda’s tech strategy is another reason orders piled up so quickly. The digital interfaces are clean and responsive, but they don’t bury core functions under layers of menus. Physical controls remain for key inputs, a decision that resonates with drivers who actually care about driving rather than screen real estate.

Driver-assistance systems are present, but calibrated with restraint. The car doesn’t fight you with intrusive interventions, and it doesn’t feel like it was designed primarily to satisfy regulatory checklists. That sense of intentional tuning reinforces the idea that this is a performance car first, and a rolling tech demo second.

Modern Enough to Attract, Focused Enough to Convert

Perhaps the most important packaging win is how contemporary the Prelude feels without losing focus. Wireless connectivity, digital instrumentation, and hybrid integration are all there, but none of them dominate the experience. For younger buyers, it feels current; for seasoned enthusiasts, it feels refreshingly honest.

That combination is rare in today’s market, and it explains why showroom traffic converted so efficiently into signed orders. Honda didn’t just revive a nameplate. It delivered a car whose design and packaging choices clearly understood why people still want coupes in the first place.

Under the Skin: Powertrain, Chassis Tuning, and Why It Delivers ‘Real Honda’ Driving Feel

All of that thoughtful packaging would mean very little if the Prelude didn’t back it up mechanically. This is where the revival truly separates itself from the wave of nostalgia plays flooding the market. Honda didn’t chase peak numbers or headline-grabbing gimmicks; it engineered a powertrain and chassis combination that rewards precision, balance, and driver confidence.

A Hybrid Powertrain Tuned for Response, Not Just Efficiency

At the heart of the new Prelude is a compact hybrid setup built around a high-revving, naturally aspirated four-cylinder paired with a traction motor that fills torque gaps rather than dominating the experience. System output lands squarely in the sweet spot, enough to be genuinely quick without overwhelming the front tires or the driver. More importantly, throttle response is immediate, with electric assist smoothing transitions instead of masking them.

Unlike many hybrids that feel digitally filtered, the Prelude’s calibration prioritizes linearity. Power builds predictably, engine sound remains authentic, and regen braking is blended with unusual finesse. It feels engineered by people who care about heel-toe rhythm and corner exit speed, not just EPA cycles.

Weight Distribution and Chassis Balance Come First

Honda’s engineers clearly treated mass management as a primary objective. Battery placement is low and centralized, contributing to a near-neutral front-to-rear balance for a front-drive coupe. The result is a car that rotates willingly, resists understeer, and stays composed when pushed hard on imperfect pavement.

Suspension tuning follows classic Honda philosophy. Spring rates are firm without being brittle, damping is exceptionally well judged, and body control is tight without killing ride quality. It’s the kind of setup that makes a winding road feel shorter because the car never fights you.

Steering and Brake Feel That Prioritize Trust

Electric power steering is often where modern cars lose their soul, and Honda knew that going in. The Prelude’s rack is quick, consistent, and free of artificial weighting tricks. You feel front-end load build naturally, and corrections happen instinctively rather than consciously.

Braking is equally confidence-inspiring. Pedal travel is short and firm, regen integration is nearly transparent, and repeated hard stops don’t change the relationship between your foot and the car. That consistency matters, especially for enthusiasts who drive with intent.

Why This Mechanical Honesty Drove Demand Through the Roof

This cohesive engineering approach is a major reason the Prelude blew past sales forecasts. Buyers didn’t just see a stylish coupe; they felt a car that delivered on Honda’s long-standing promise of driver engagement. Word travels fast when a modern car actually feels right, and early test drives turned into immediate orders.

It also explains why dealers had to pause order books so quickly. The hybrid components, specialized chassis tuning, and limited early production capacity created a perfect storm of constrained supply meeting outsized demand. For Honda, that’s a problem rooted in success, and a clear signal that the market is still hungry for affordable performance done properly.

Market Forces at Play: Affordable Performance Void, GR86/Miata Demand, and Coupe Scarcity

The Prelude didn’t just arrive to strong reviews; it landed in a market that has been quietly starving for exactly this kind of car. Over the past decade, affordable, driver-focused coupes have been squeezed out by crossovers, compliance costs, and shrinking manual-transmission take rates. What Honda tapped into wasn’t nostalgia alone, but a real, measurable gap in the showroom.

The Affordable Performance Void No One Wanted to Admit Existed

As entry-level sports sedans crept past $40,000 and hot hatches became increasingly digital and insulated, something fundamental went missing. Enthusiasts lost access to lightweight, well-balanced cars that prioritize feel over flash and involvement over straight-line metrics. The Prelude slots neatly into that void, offering credible performance without premium-brand pricing or complexity overload.

Honda’s decision to keep output realistic, weight controlled, and tuning honest matters here. This isn’t a numbers-chasing arms race car; it’s a usable performance coupe for real roads. That approach broadened its appeal beyond hardcore loyalists to buyers who simply want a car that feels alive without breaking the bank.

GR86 and Miata Demand Proved the Market Was Already There

Toyota’s GR86 and Mazda’s Miata have been running at or near allocation limits for years, often with waitlists and minimal incentives. Those cars proved that enthusiasts will tolerate compromises in practicality if the driving experience delivers. What they also proved is that demand far exceeds supply when automakers commit to enthusiast-focused hardware.

The Prelude expands that formula rather than replacing it. It offers more daily usability than a Miata and a more refined, tech-forward experience than a GR86, while still respecting core driving fundamentals. That combination pulled in buyers who liked the idea of those cars but wanted something slightly more livable and modern.

Coupe Scarcity Turned the Prelude Into a Default Choice

Look around the current market and the problem becomes obvious. Traditional two-door coupes have nearly vanished outside the luxury and muscle-car segments. For buyers who want a compact, efficient, performance-oriented coupe with real engineering credibility, the Prelude stands almost alone.

That scarcity amplifies demand in a way spreadsheets often miss. When there are fewer alternatives, a good product doesn’t just compete; it concentrates demand. Honda benefited from being one of the only mainstream brands willing to take the risk, and buyers responded immediately.

Supply Constraints and the Dealer Order Freeze Reality Check

Honda’s conservative production ramp was intentional. Hybrid components, battery sourcing, and Prelude-specific chassis parts are shared across a tightly managed global supply chain. Once early demand blew past projections, dealers quickly ran into allocation ceilings that couldn’t be solved with overtime or extra shifts.

The order freeze wasn’t a marketing tactic; it was a capacity safeguard. Honda chose to protect build quality and delivery consistency rather than flood the pipeline and risk execution issues. That restraint may frustrate buyers in the short term, but it reinforces trust in the product and the brand.

What This Signals for Honda’s Performance-Car Strategy

The Prelude’s success sends a clear internal message: affordable performance still works when it’s engineered with intent. Honda didn’t chase trends or overpromise tech; it delivered balance, feedback, and coherence. The sales response validates that strategy more loudly than any focus group ever could.

For Honda, this opens the door to expanding the philosophy, not necessarily the lineup. Expect careful evolution rather than sudden proliferation, with lessons from the Prelude influencing future Si, Type R, and hybrid performance programs. The takeaway is simple and powerful: when you build a car that feels right, the market notices.

Sales Shockwave: How the Prelude Blew Past Forecasts and Triggered Dealer Order Freezes

The Prelude’s return didn’t just meet expectations; it obliterated them. Honda planned cautiously, assuming pent-up nostalgia would taper into steady, manageable demand. Instead, order banks filled at a rate more typical of a hot Type R launch than a hybrid coupe revival, catching even seasoned planners off guard.

What followed wasn’t hype-driven chaos, but a textbook case of demand overwhelming a deliberately constrained supply. Within weeks of opening reservations, regional allocations were spoken for, forcing dealers to halt new orders entirely. For buyers, it was frustrating. For the industry, it was a wake-up call.

Why the Forecasts Missed the Mark

Honda’s internal models leaned heavily on recent coupe history, a segment that’s been shrinking for over a decade. What those models couldn’t fully capture was how starved the market had become for an attainable, well-engineered driver’s car. The Prelude didn’t just enter a segment; it effectively recreated one.

Equally important was execution. This wasn’t a nostalgia shell with generic underpinnings. The hybrid powertrain delivered real-world torque where drivers actually use it, while the chassis tuning prioritized balance over brute numbers. Buyers recognized that authenticity immediately, and word-of-mouth did the rest.

The Perfect Storm of Market Forces

Timing played a massive role. As prices climbed and performance cars drifted either upmarket or into full electrification, the Prelude landed squarely in the sweet spot. It offered efficiency without detachment, technology without bloat, and performance without the insurance shock of a 400-horsepower badge.

Add to that the disappearance of credible rivals. With few compact coupes left that blend usability, engagement, and brand trust, demand didn’t disperse across competitors. It pooled directly around the Prelude, intensifying pressure on Honda’s production forecasts almost overnight.

Inside the Dealer Order Freeze

The order freeze wasn’t driven by salesmanship; it was driven by physics and logistics. Hybrid systems require battery packs, power electronics, and calibration resources that can’t be scaled instantly without compromising quality. Prelude-specific components further limited flexibility, especially in the early production window.

Honda made a calculated decision to stop the bleeding rather than overextend. By freezing orders, the company preserved build integrity and delivery timelines, even if it meant telling eager buyers to wait. In today’s market, that kind of discipline is rare, and it speaks volumes about Honda’s priorities.

What This Means for Honda and the Future of Affordable Performance

The Prelude’s sales shockwave has reframed internal conversations at Honda. It proves that enthusiasts are still willing to show up in force when a car respects their intelligence and driving instincts. Affordable performance isn’t dead; it’s just been underserved.

More broadly, the success validates a strategy built on balance rather than extremes. Expect Honda to lean harder into this philosophy, using the Prelude as proof that emotional engagement and pragmatic engineering can coexist. The dealer order freeze may be temporary, but its implications for Honda’s brand direction are anything but.

Supply Constraints Explained: Production Caps, Hybrid Component Bottlenecks, and Allocation Reality

The order freeze didn’t happen in a vacuum. It was the inevitable collision between cautious production planning and demand that blew past Honda’s most optimistic forecasts. To understand why dealers had to slam the brakes, you have to look at how the new Prelude is actually built and where the pressure points live.

Why Honda Capped Prelude Production From Day One

Honda never intended the Prelude to be a high-volume car. It was slotted as a precision product, built on shared architecture but assembled with tighter tolerances and a higher mix of Prelude-specific components than a Civic or Accord. That immediately limits how many units can roll down the line without disrupting other core models.

There’s also corporate memory at play. Honda has been burned before by overestimating demand for niche enthusiast cars, and this time the company chose discipline over bravado. Production caps were set conservatively to protect margins, quality scores, and long-term reliability, even if that meant leaving money on the table in the short term.

The Hybrid Bottleneck No One Can Magically Fix

The Prelude’s hybrid system is the real choke point. Battery modules, inverters, and control electronics are shared across Honda’s global hybrid portfolio, and those parts are already spoken for by high-volume vehicles that keep the lights on. You can’t simply divert components without creating shortages elsewhere.

What complicates matters further is calibration bandwidth. Each Prelude requires drivetrain tuning that prioritizes throttle response, regenerative braking feel, and seamless power blending, not just efficiency metrics. That engineering and validation capacity is finite, and Honda refused to rush it, knowing enthusiasts would notice immediately if the car felt half-baked.

Dealer Allocation: Why Some Showrooms Went Dark Overnight

Allocation reality is where things got ugly at the retail level. Honda distributes limited-production models based on historical performance, market size, and regional demand signals, not how loud a dealer shouts. Once initial allocations were locked, many dealers realized they had already sold through months of future inventory.

That’s why order books closed so abruptly. Dealers weren’t cutting off customers to create hype; they were preventing deposits from stacking up on cars they physically could not secure. In a market still scarred by broken promises and endless delays, Honda chose transparency over false hope, even if it meant frustrating buyers who were ready to sign.

Dealer and Buyer Fallout: Markups, Waitlists, and What Early Demand Signals About Long-Term Volume

The moment order banks slammed shut, the fallout moved from Honda’s internal planning rooms to dealer showrooms and buyer inboxes. Scarcity changed behavior instantly, and not always in ways Honda can fully control. What we’re seeing now is a stress test of the Prelude’s positioning as both an enthusiast machine and a mass-market Honda.

Markups Were Inevitable, Even If Honda Didn’t Sanction Them

With allocations locked and demand still climbing, dealer markups became unavoidable at certain stores. This isn’t about greed as much as basic economics: a limited-supply, high-interest coupe in a market starved for fun cars creates pricing pressure overnight. Some dealers held the line at MSRP to protect long-term customer trust, while others tacked on premiums that pushed the Prelude into entry-level luxury money.

That price creep matters because it tests the Prelude’s core value proposition. Honda engineered this car to sit below premium performance coupes, offering real chassis balance and driver engagement without luxury-brand overhead. When markups inflate transaction prices too far, the Prelude risks competing with cars it was never meant to fight.

Waitlists Reveal Demand Quality, Not Just Quantity

The length and persistence of waitlists tell a more nuanced story than raw reservation counts. Buyers aren’t just tossing refundable deposits and walking away; many are committing to multi-month waits with fixed specs and minimal haggling. That signals intent, not hype chasing.

Equally important is who’s waiting. A significant share of buyers are returning Honda owners, many cross-shopping used performance cars or holding onto aging coupes because nothing modern felt right. The Prelude isn’t pulling demand forward from future years as much as it’s unlocking pent-up demand that’s been dormant for nearly a decade.

Early Demand Rewrites Honda’s Volume Playbook for Enthusiast Cars

From a product-planning perspective, this surge forces Honda to re-evaluate its long-held assumptions about affordable performance. The Prelude proves there’s still room for a driver-focused coupe if it’s engineered with intent and priced within reach, even in a hybridized era. The takeaway isn’t that Honda should flood the market tomorrow, but that its conservative volume forecasts may have been overly cautious.

If demand holds once the initial rush settles, Honda gains leverage internally. That could mean incremental production increases, faster mid-cycle updates, or even greenlighting adjacent enthusiast projects that previously looked too risky. The Prelude isn’t just selling well; it’s quietly reshaping how Honda measures the business case for passion-driven cars in a market obsessed with crossovers.

Bigger Picture Implications: What the Prelude’s Success Means for Honda’s Brand, Future Coups, and Affordable Enthusiast Cars

The Prelude’s runaway demand doesn’t exist in a vacuum. It lands at a moment when Honda’s brand identity has been pulled in two directions: pragmatic electrification on one side, enthusiast credibility on the other. This car forces those threads back together, and the implications stretch far beyond a single nameplate.

The Prelude Re-Centers Honda’s Enthusiast Identity

For years, Honda’s enthusiast narrative leaned heavily on the Civic Type R and, to a lesser extent, the Integra. Those cars carry serious performance credentials, but they’re also extreme, both in execution and pricing. The Prelude fills a crucial middle ground, reminding buyers that Honda’s performance DNA was built on balance, not just lap times.

That matters for brand trust. When longtime Honda fans see a coupe that prioritizes chassis tuning, steering feel, and usable power rather than spec-sheet shock value, it reinforces the idea that Honda still builds cars for drivers. The Prelude doesn’t replace halo cars; it legitimizes the rest of the lineup by proving the engineers still have a seat at the table.

A Signal That the Coupe Isn’t Dead, Just Misunderstood

Industry wisdom has long declared the coupe obsolete, undone by SUVs and four-door performance sedans. The Prelude’s success challenges that narrative. What’s been missing isn’t demand for two-door cars, but compelling, realistically priced ones that feel purpose-built rather than compromised offshoots.

Honda read the room correctly. By keeping the Prelude compact, relatively light, and focused on driving engagement instead of rear-seat utility, it avoided the trap that killed many modern coupes. Buyers aren’t asking for coupe versions of crossovers; they want something emotionally distinct, and the order books prove it.

Affordable Performance Still Has a Ceiling, and a Floor

The dealer order freezes underscore a delicate balance. Enthusiast demand is strong, but it’s also price-sensitive. Once markups push the Prelude into luxury-brand territory, its appeal narrows, not because the car isn’t good, but because its mission becomes muddled.

For Honda, this is a cautionary data point. Affordable performance only works when transaction prices stay aligned with perceived value. If Honda can rein in dealer behavior or increase supply enough to normalize pricing, the Prelude becomes a sustainable success rather than a flashpoint. Fail to do that, and it risks alienating the very audience that revived it.

A Green Light for Future Passion Projects

Internally, the Prelude’s performance changes conversations. Product planners now have proof that driver-focused cars can succeed without being stripped-down track specials or six-figure EV flagships. That opens the door to possibilities that were previously shelved, whether that’s another compact coupe, a lightweight roadster, or even performance trims that prioritize feel over brute force.

It also reframes electrification strategy. The Prelude shows that hybridization, when used to enhance responsiveness rather than numb it, can coexist with enthusiast expectations. That lesson will matter as Honda plans its next generation of performance-oriented electrified vehicles.

The Bottom Line

The resurrected Prelude isn’t just selling well; it’s recalibrating Honda’s understanding of its audience. It proves there’s still a market for affordable, emotionally engaging cars if they’re engineered with clarity and respect for drivers. If Honda protects the Prelude’s pricing integrity and builds on this momentum, it won’t just have a hit coupe on its hands, it will have reignited a segment many had written off as extinct.

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