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NASCAR in Canada: What Bell Media’s Long-Term Rights Deal Includes

Bell Media’s Canadian NASCAR agreement adds Craftsman Truck Series coverage, includes practice and qualifying across named services, and distinguishes REV TV’s NASCAR Canada Series role.
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In Canada, Bell Media’s expanded NASCAR agreement covers the Cup, Xfinity and Craftsman Truck Series, with programming across CTV, TSN, USA Network and TSN+. The January 16, 2025 announcement also named Bell rights to NASCAR Canada Series and ARCA Menards Series events, while REV TV has a separate role as the exclusive English-language home for live and/or first-airing NASCAR Canada Series coverage.

What the Bell Media deal covers

Announced January 16, 2025, the Canadian arrangement expands Bell Media’s long-running NASCAR partnership. Its headline change is the addition of Craftsman Truck Series programming alongside established Cup and Xfinity coverage. NASCAR and Bell said races, practice and qualifying would appear across CTV, TSN, USA Network and TSN+.

The announcement also gives Bell additional rights to NASCAR Canada Series and ARCA Menards Series events. It does not provide an event-by-event schedule or specify which of Bell’s services will carry each individual race or session. Bell Media’s announcement calls the agreement long-term but does not disclose its duration or financial terms.

Where to watch NASCAR in Canada

Coverage What the announcement says
NASCAR Cup Series Long-standing Bell Media coverage; races, practice and qualifying are included in the announced programming across CTV, TSN, USA Network and TSN+.
NASCAR Xfinity Series Long-standing Bell Media coverage; races, practice and qualifying are included in the announced programming across CTV, TSN, USA Network and TSN+.
NASCAR Craftsman Truck Series Newly added to Bell Media’s Canadian coverage; races, practice and qualifying are included in the announced programming across CTV, TSN, USA Network and TSN+.
NASCAR Canada Series Bell has additional event rights. REV TV is the exclusive English-language home for live and/or first-airing coverage and will produce races, highlights and supplemental content.
ARCA Menards Series Bell has additional rights to events; the announcement does not specify the event schedule or platform allocation.

CTV, TSN, USA Network and TSN+ are the services named by Bell Media, but the announcement does not map every series, race, practice or qualifying session to a particular channel or digital platform. It also does not state subscription requirements or prices. Check the current listings for the specific event and service before planning to watch.

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What REV TV’s role means for NASCAR Canada

REV TV’s designation is specific to the NASCAR Canada Series: it is the exclusive English-language home for live and/or first-airing coverage. The release also says REV TV will produce races, highlights and supplemental programming. Bell’s additional rights to NASCAR Canada Series events are a separate part of the announcement; they do not erase REV TV’s stated broadcast role.

What the later status update confirms

On February 13, 2026, NASCAR described Bell Media as its longest-tenured international media partner in Canada and said CTV would air the Daytona 500 live for a second consecutive year. This confirms Bell’s continued role, but it is not a full 2026 schedule or a disclosure of the agreement’s end date. NASCAR’s 2026 Daytona 500 announcement also reports worldwide distribution figures for that event; those figures describe the event’s global reach, not the Canadian Bell deal.

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Canada’s deal is separate from U.S. NASCAR rights

This announcement concerns Canadian distribution. NASCAR’s separate U.S. agreements cover the 2025–2031 seasons and name FOX Sports, NBC Sports, Prime Video and TNT Sports. NASCAR’s release says Prime Video coverage is for Prime members in the United States; it is not evidence that the U.S. package applies in Canada. NASCAR’s U.S. rights announcement provides that separate market context.

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What remains undisclosed

  • The deal’s contract length and financial value.
  • A complete event-by-event schedule and precise allocation of sessions among CTV, TSN, USA Network and TSN+.
  • Pricing or subscription requirements for any service.

Nick Skipper, NASCAR’s managing director of media strategy, said in the January 2025 announcement: “We’re thrilled to extend our long-running partnership with Bell Media and look forward to bringing REV TV on board,” a statement about the partnership rather than an independent evaluation of its terms.

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