Recommended Free Tools
Ford’s F-Series was the U.S. truck sales leader in calendar-year 2024, according to Ford’s year-end announcement. However, a single, fully comparable model ranking is not established: published totals from GM Authority and GoodCarBadCar differ substantially, and manufacturers report some segment and electric-truck figures separately. The table below therefore labels every number by source rather than presenting a false definitive order.
Scope: what “most popular” means here
This article covers calendar-year 2024 U.S. pickup sales. It includes full-size, midsize and small pickups where a publisher reported a figure, but the sources do not use one documented definition for every model. Some totals may handle heavy-duty versions, fleet sales or electric variants differently. Popularity means units reported sold; it does not establish reliability, safety, value or suitability for a particular buyer.
What the manufacturers confirmed
Ford F-Series: overall truck leader claim
Ford said the F-Series remained America’s best-selling truck for the 48th consecutive year in its 2025 year-end release covering 2024. The retrieved announcement does not provide an annual F-Series unit total, so that leadership statement cannot be converted into a directly comparable number from the manufacturer release alone.
Toyota Tacoma: small-pickup leader
Toyota said Tacoma was America’s number-one small pickup for the 20th consecutive year. That is a segment claim; it does not mean Tacoma outsold full-size lines such as F-Series, Silverado or Ram.
#1 Best Overall
![Matchbox 2024 Toyota Tacoma [Tan] 43/125-1:64 Scale Diecast Toy Vehicle](https://m.media-amazon.com/images/I/512-PD3kX-L._SL160_.jpg)
- 2024 Toyota Tacoma in a Rugged Tan Finish!
- Number 43/125 in the Overall Series!
- 1:64 Scale Diecast Toy Truck!
General Motors: full-size group leadership
General Motors said it led full-size pickup sales for the fifth consecutive year. GM’s statement refers to the manufacturer’s full-size pickup group, not to one Chevrolet or GMC nameplate beating F-Series in a universal model-by-model count.
Reported 2024 U.S. sales figures
GM Authority’s 2025 compilation provides the following figures. It lists the F-150 Lightning separately from the F-Series total and identifies the figures as publisher-attributed values.
Rank #2
- SOLIDO BRAND QUALITY: Solido is known for producing high-quality diecast model cars with exceptional detail, durable construction, and accurate representations of real vehicles. Each model is crafted with precision and built to last.
- FORD OFFICIALLY LICENSED MODEL: This Ford Ranger Raptor diecast model is an officially licensed product, ensuring authentic branding and accurate representation of the original vehicle. It reproduces the 2024 Ranger Raptor in Blue Lightning, reflecting its off-road-focused design, bold stance, and distinctive styling elements that define Ford’s high-performance pickup lineup.
- FEATURES & DETAILS: This 1:18 scale model measures approximately 11 inches in length, accurately capturing the proportions of the Ford Ranger Raptor. It features opening front doors and a detailed interior, along with realistic exterior elements such as headlights, grille, wheels, mirrors, and clear windows. The model does not include a display base, making it ideal for shelf or cabinet presentation while showcasing its rugged pickup design.
- TOP QUALITY MATERIALS: Constructed from high-quality diecast metal with precision-molded plastic components, this model ensures durability and refined detailing. The Blue Lightning finish is applied with a smooth, consistent coating that enhances its visual appeal, while carefully executed trim and interior features contribute to a realistic look. Built for long-term display, it maintains both its structural integrity and detailed appearance over time.
- COLLECTIBLE DISPLAY ITEM: Designed for collectors aged 14 and above, this model is a premium display piece featuring accurate Ford Ranger Raptor styling. Its officially licensed design and distinctive Blue Lightning finish make it a standout addition to any automotive collection. Ideal for display on shelves, desks, or in cabinets, it also makes a thoughtful gift for enthusiasts who appreciate off-road trucks and finely detailed diecast replicas.
| Pickup line | 2024 units reported | Source and qualification |
|---|---|---|
| Ford F-Series | 732,139 | GM Authority compilation; F-150 Lightning listed separately |
| Chevrolet Silverado | 552,836 | GM Authority compilation |
| Ram Pickup | 373,120 | GM Authority compilation |
| GMC Sierra | 322,946 | GM Authority compilation |
| Toyota Tundra | 159,528 | GM Authority compilation |
| Ford F-150 Lightning | 33,510 | GM Authority compilation; electric model shown separately |
| Tesla Cybertruck | 24,300 | GM Authority compilation |
These figures should not be treated as a definitive all-class ranking. The compilation separates at least one electric derivative, and its inclusion rules for other variants are not presented as a common methodology for every line.
Why another published table gives different results
GoodCarBadCar’s table labeled for 2024 reports materially different values for several of the same nameplates:
Rank #3
- SCALE DETAILS: Precisely crafted 1:46 O scale die-cast metal model of the 2019 Dodge Ram 1500 pickup truck, measuring approximately 5 inches in length
- AUTHENTIC DESIGN: Features detailed black exterior finish, realistic wheels, and accurate body styling matching the full-size 2019 Ram 1500 truck
- CONSTRUCTION: Built with durable die-cast metal construction and high-quality plastic components for long-lasting play value
- DISPLAY QUALITY: Perfect for collectors and enthusiasts, with authentic detailing including grille, headlights, and body contours
- RECOMMENDED AGE: Suitable for ages 3 years and up, makes an ideal gift for truck enthusiasts and young collectors
| Pickup line | GM Authority figure | GoodCarBadCar figure |
|---|---|---|
| Ford F-Series | 732,139 | 834,641 |
| Chevrolet Silverado | 552,836 | 560,265 |
| Ram Pickup | 373,120 | 373,118 |
| GMC Sierra | 322,946 | 298,698 |
| Toyota Tacoma | Not stated in the GM Authority figures above | 192,813 |
The discrepancy is unresolved in the available material. It may reflect different counting conventions, model-family boundaries or revisions, but the sources do not document enough common methodology to reconcile them. Consequently, assigning an exact first-through-last ranking would imply precision the evidence does not support.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to read the 2024 popularity picture
Full-size trucks dominate the headline
F-Series, Silverado, Ram Pickup and Sierra are the major full-size nameplates in the reported totals. Ford’s leadership claim and GM’s group-leadership claim can both be true because they describe different comparisons: one identifies the F-Series line, while the other aggregates GM’s full-size Chevrolet and GMC pickups.
Rank #4
- Box Real rubber tires. Folding side mirrors. Has opening front doors. Detailed interior, exterior. Made of diecast with some plastic parts. Dimensions approximately L-8.5, W-3.75, H-2.75 inches.
- Brand new in box Genuine rubber tyres. Folding side mirrors. It has front doors that open. Detailed interior and exterior. Made of cast iron with some plastic parts. Approximate dimensions: 8.5 x 3.7 x 2.8 inches
- Item Package Dimensions: 10.2L x 11.3W x 25.3H cm
Class leaders are not overall leaders
Tacoma’s 20-year small-pickup leadership is meaningful within that class, but a small or midsize truck should not be compared with a full-size total without stating the segment. Likewise, an electric pickup’s separate reporting can change the apparent order if it is later combined with its gasoline-powered family.
Sales are a popularity signal, not a buying verdict
High volume can reflect availability, fleet deliveries, incentives, body-style breadth and established dealer networks. It does not answer questions about towing configuration, fuel economy, maintenance costs, crash performance, ride comfort or long-term ownership for your use case.
Best Value
- SCALE MODEL: Precision-crafted 1:24 scale diecast model of the Toyota Tacoma TRD Off-Road pickup truck in vibrant grey finish
- AUTHENTIC DETAILS: Features accurate exterior details including the distinctive TRD grille, off-road wheels, and flared fenders
- CONSTRUCTION: Durable die-cast metal construction with high-quality plastic components and realistic rubber-like tires
- INTERACTIVE FEATURES: Opening doors, detailed interior, and functional bed design for enhanced play value
- DISPLAY READY: Comes in a collector-style window box, perfect for both play and display purposes
Bottom line
For 2024 U.S. sales, Ford identifies the F-Series as the best-selling truck, Toyota identifies Tacoma as the small-pickup leader, and GM identifies its full-size pickup group as the segment leader. Because the available secondary totals conflict, the responsible conclusion is a set of attributed leaders and reported figures—not a supposedly exact universal ranking.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
