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Mercedes-AMG Project ONE: From 2017 Reveal to the Production AMG ONE

Mercedes-AMG’s Project ONE reveal promised F1-derived hybrid technology. Here’s what changed by production—and what official sources establish about its specifications and price.
Entry555 Date Time2 min MechanicCarCody Team
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Mercedes-AMG unveiled Project ONE in 2017 as a two-seat plug-in hybrid hypercar built around technology drawn from Formula 1. The production car, named Mercedes-AMG ONE, ultimately delivered a stated 1,063 hp and a capped top speed of 352 km/h. It is F1-derived, not a literal Formula 1 car adapted for public roads.

What was the Mercedes-AMG Project ONE?

Project ONE was the name of the show car Mercedes-AMG presented at the 2017 Frankfurt International Motor Show. Mercedes described it as a road-going, two-seat plug-in hybrid developed with its High Performance Powertrains and Formula 1 teams. The production model later took the name Mercedes-AMG ONE.

The 2017 reveal described an unusually compact hybrid powertrain: a turbocharged 1.6-litre V6 and four electric motors. One motor was integrated with the turbocharger, another connected to the crankshaft, and two drove the front wheels. That layout carried F1-derived hybrid ideas into a road car; it did not make the vehicle a Formula 1 car with number plates. Mercedes-Benz Media’s 2017 reveal

How did the reveal targets compare with the production car?

Mercedes’ 2017 figures applied to the Project ONE show car and were presented as specifications or targets. They should not be confused with the figures on the current production-model page.

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TGRCM-CZ 1/18 AMG ONE Die-cast Model Car, Collectible Alloy Model with Sound and Light Function and Pullback Function, Silver
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Specification 2017 Project ONE show-car figures Production Mercedes-AMG ONE figures
Powertrain Turbocharged 1.6-litre V6 with four electric motors 1.6-litre V6 turbo petrol engine with four electric motors
System output More than 1,000 hp 1,063 hp
Top speed More than 350 km/h 352 km/h, capped
Electric range 25 km Not stated on the current Mercedes-AMG product page
0–200 km/h Under six seconds Not stated on the current Mercedes-AMG product page
Engine speed Up to 11,000 rpm Not stated on the current Mercedes-AMG product page

The production figures are from Mercedes-AMG’s current ONE product page; the reveal-era targets are from the 2017 show-car announcement. The distinction matters: the early release established the ambition of Project ONE, while the current product page gives the manufacturer’s stated figures for the production AMG ONE.

What happened when the car entered production?

On 10 August 2022, Mercedes-Benz announced that customer-car production had started and that 275 examples would be built. The company expected the first deliveries in the second half of 2022. A Mercedes-Benz Netherlands announcement said the cars were produced in Coventry, UK, in a dedicated small-series facility established with manufacturing partner Multimatic. Mercedes-Benz Media’s production announcement · Mercedes-Benz Netherlands’ announcement

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The final car retained the central engineering premise of the reveal—a turbocharged 1.6-litre V6 paired with four electric motors—but the production specification is the one to use when describing the delivered AMG ONE. The 2017 concept’s electric-range and acceleration targets are not confirmed as final production specifications by the current product page.

What is established about the $2.7 million price?

The reviewed official sources establish the technical reveal, production start, limited run and performance figures, but do not confirm a $2.7 million manufacturer price. Without a primary source specifying a market, currency basis, taxes and date, that number should be treated as an unverified reported figure—not as an official MSRP or a universal price for the car.

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TGRCM-CZ 1/18 AMG ONE Die-cast Model Car, Collectible Alloy Model with Sound and Light Function and Pullback Function, Red
  • 【Quality Material】The body is made of zinc alloy, which is sturdy and durable, and the outer paint is electrostatic spraying, which is rust-proof, corrosion-proof, anti-collision, anti-paint loss, and has a long service life. The windows are made of acrylic, non-toxic and odorless. Rubber tires are strong and durable. Provide safe guarding for you and your family.
  • 【Learning Significance】Kids can learn more about cars while playing with the toy car. The color, temperature and material of the toy car can also give children intuitive feelings and help them understand the world.
  • 【Play Function】The door of this toy car can be opened, pressing the front of the car and opening the door can trigger sound and light effects. This toy car has a strong pull back function, put the toy car on the ground and pull back hard, then let go, the toy car can run forward by itself.
  • 【Product Size】This toy car is 1/18 scale. Well-made and realistic, it can also be used as a decoration in addition to being a toy for children to play with. Suitable for people who like car models as a collection.
  • 【Quality after-sales service】We will provide quality pre-sales and after-sales service for the toy cars purchased in our store. You can contact us if you have any questions.
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How fast is the AMG ONE around the Nürburgring?

Mercedes-Benz announced on 23 September 2024 that the AMG ONE had completed the 20.832-kilometre Nürburgring-Nordschleife in 6:29.090. The company said the lap was officially measured and notarized. This is Mercedes-Benz’s dated announcement; it should not be described as the circuit’s current production-car record without checking for later results. Mercedes-Benz’s 2024 lap announcement

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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