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Starting in 2021 people were seeing a new car brand on the streets, but searching for this new KN car came up with no results. In 2022 even more cars were found all over the world and still now in 2023 I get the question: What is the KN car brand?
In reality this mysterious brand is nothing more than that KIA changed their logo for their cars going on export from Korea. Although I love the new logo introduced in 2021, I also agree that it can look like KN instead of KIA.
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KIA logo changes
KIA used the same logo since 1994, except a minor modernization update in 2012 that is hard to spot. This means that we have grown used to this logo for close to 30 years.
No wonder that people get confused as the new one doesn’t seperate the I from the A anylonger – and with the font used it’s certenly looks like the letter N.
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In the image below you can get the full history of all changes to the logo KIA has done since 1944, with one being even harder to read than the current.
#1 Best Overall
- Perfect Fitment: This K emblem set is designed to fit most KA models including Sportage, Optima, Sorento, Rio, Soul, Forte, etc. Ideal replacement for front grille and rear trunk logos, matching the original mounting size perfectly.
- Premium Matte Black Finish: Made of high-quality ABS plastic with a sleek matte black coating, the 3D "K" design gives your vehicle a modern, aggressive look, covering up old or faded factory emblems for a fresh upgrade.
- Durable & Weather-Resistant: The emblem is scratch-resistant, UV-proof, and waterproof, withstanding harsh sunlight, rain, snow, and high temperatures without fading, peeling, or discoloration for long-lasting use.
- Easy Installation: The emblem comes with pre-applied strong 3M adhesive tape on the back. Simply clean the mounting surface, peel off the protective film, and press firmly into place for a secure, no-drill installation that won’t fall off.
- Package & Satisfaction: You will receive 2 emblems (one for front grille, one for rear trunk) in the set. Each piece is inspected before shipping; please confirm your car model and emblem size before purchase. If you have any issues, feel free to contact us for support.

A quick sidenote here, as I meantioned in the beginning, this only applies to cars exported outside Korea. The domestic logo looks quite different.
Quick Recap
Best Value
- OEM Kia Parts and Accessories
Rank #4
- Perfect Fitment: This K emblem set is designed to fit most KA models including Sportage, Optima, Sorento, Rio, Soul, Forte, etc. Ideal replacement for front grille and rear trunk logos, matching the original mounting size perfectly.
- Premium Matte Black Finish: Made of high-quality ABS plastic with a sleek matte black coating, the 3D "K" design gives your vehicle a modern, aggressive look, covering up old or faded factory emblems for a fresh upgrade.
- Durable & Weather-Resistant: The emblem is scratch-resistant, UV-proof, and waterproof, withstanding harsh sunlight, rain, snow, and high temperatures without fading, peeling, or discoloration for long-lasting use.
- Easy Installation: The emblem comes with pre-applied strong 3M adhesive tape on the back. Simply clean the mounting surface, peel off the protective film, and press firmly into place for a secure, no-drill installation that won’t fall off.
- Package & Satisfaction: You will receive 2 emblems (one for front grille, one for rear trunk) in the set. Each piece is inspected before shipping; please confirm your car model and emblem size before purchase. If you have any issues, feel free to contact us for support.
Rank #3
- Perfect Fitment: This K emblem set is designed to fit most KA models including Sportage, Optima, Sorento, Rio, Soul, Forte, etc. Ideal replacement for front grille and rear trunk logos, matching the original mounting size perfectly.
- Premium Matte Black Finish: Made of high-quality ABS plastic with a sleek matte black coating, the 3D "K" design gives your vehicle a modern, aggressive look, covering up old or faded factory emblems for a fresh upgrade.
- Durable & Weather-Resistant: The emblem is scratch-resistant, UV-proof, and waterproof, withstanding harsh sunlight, rain, snow, and high temperatures without fading, peeling, or discoloration for long-lasting use.
- Easy Installation: The emblem comes with pre-applied strong 3M adhesive tape on the back. Simply clean the mounting surface, peel off the protective film, and press firmly into place for a secure, no-drill installation that won’t fall off.
- Package & Satisfaction: You will receive 2 emblems (one for front grille, one for rear trunk) in the set. Each piece is inspected before shipping; please confirm your car model and emblem size before purchase. If you have any issues, feel free to contact us for support.
Rank #2
- OEM Kia Parts and Accessories
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