For the UK 2026 model-year range, Ford lists the mild-hybrid Puma at £27,145 to £35,500 on the road (OTR), while the fully electric Puma Gen-E starts at £29,995 and reaches £34,295. These are Ford UK manufacturer guide prices effective 5 August 2026—not guaranteed dealer transaction prices. Your final quote can change with options, paint, dealer terms and eligible offers.
2026 Ford Puma prices at a glance
Ford’s UK price lists use the designation 27.00MY for these 2026 model-year vehicles. The figures below are manufacturer OTR prices in pounds sterling, effective 5 August 2026. OTR is the relevant figure for comparing the listed drive-away prices; it is not the same as the VAT-inclusive RRP or a dealer’s final order price.
| Model and configuration | Ford UK OTR price |
|---|---|
| Puma Titanium, 1.0L EcoBoost Hybrid 125PS, six-speed manual | £27,145 |
| Puma Titanium 125PS automatic | £28,945 |
| Puma ST-Line Black Package 125PS manual | £28,945 |
| Puma ST-Line X 125PS manual | £29,695 |
| Puma ST-Line X 125PS automatic | £31,495 |
| Puma ST-Line X 155PS automatic | £32,245 |
| Puma BlueCruise Edition 125PS automatic | £33,995 |
| Puma ST 170PS automatic | £34,000 |
| Puma ST Edition 170PS automatic | £35,500 |
Ford’s separate Puma 27.00MY price list gives the full manufacturer pricing and configuration details.
How much is the electric Ford Puma Gen-E?
The Gen-E is the fully electric Puma, with its own trim range and price list. Ford UK’s 27.00MY OTR prices, effective 5 August 2026, are:
#1 Best Overall
- SOLIDO BRAND QUALITY: Solido is known for producing high-quality diecast model cars with exceptional detail, durable construction, and accurate representations of real vehicles. Each model is crafted with precision and built to last.
- FORD OFFICIALLY LICENSED MODEL: This Ford Puma Rally1 replica is produced as an officially licensed Ford model, allowing Solido to reproduce the distinctive design and branding of the modern World Rally Championship car. The model represents the white #16 Ford Puma Rally1 driven by Adrien Fourmaux and Alexandre Coria during Rally Sweden 2024. Official licensing ensures the recognizable Ford styling and rally livery are faithfully represented.
- FEATURES & DETAILS: This 1:18 scale Ford Puma Rally1 model measures approximately 9 inches in length and recreates the proportions of the modern hybrid rally car used in the World Rally Championship. The model features opening front doors that allow a view of interior cockpit elements including seating and dashboard details. It is finished in the white #16 Rally Sweden 2024 livery driven by Adrien Fourmaux and Alexandre Coria. The model is designed for display.
- TOP QUALITY MATERIALS: The model is produced using a diecast metal body combined with precisely molded plastic components for interior parts, wheels, and aerodynamic details. The paint finish and rally graphics reproduce the appearance of the competition vehicle. Exterior body lines, aerodynamic elements, and interior features are reproduced to reflect the design characteristics of the Ford Puma Rally1.
- COLLECTIBLE DISPLAY ITEM: Designed for collectors aged 14 and above, this Ford Puma Rally1 model is intended as a collectible display item rather than a toy. Its recognizable modern rally design and detailed competition livery make it a notable addition to motorsport collections. This 1:18 scale replica also makes a thoughtful gift for rally fans, Ford enthusiasts, and collectors of modern rally vehicles.
| Gen-E trim | Ford UK OTR price |
|---|---|
| Select | £29,995 |
| Premium | £31,995 |
| Black Edition | £31,995 |
| BlueCruise Edition | £34,295 |
These prices are for the electric Gen-E, not the mild-hybrid petrol Puma. Ford’s Puma Gen-E 27.00MY price list sets out the separate range.
What does Ford’s OTR price include?
Ford’s OTR figure includes the first-year road fund licence, the £55 DVLA first-registration fee and an estimated £25 for number plates. Ford also lists a base recommended retail price and a VAT-inclusive RRP; those are different price measures, so check which one an advert or quote is using before comparing figures.
Rank #2
- Brand new box.
- Authentic detail
- Real rubber tires. Detailed wheel design
- Detailed interior, exterior.
- Detailed under-chassis
Factory options, paint and equipment packs can increase the configured price. Ford lists options and accessories separately; accessory prices generally exclude fitting unless Ford says otherwise. For example, ask for a fitted quote if you are considering the Winter Pack or a detachable towbar.
How much more is the automatic?
For the Titanium 125PS mild-hybrid, Ford lists the manual at £27,145 OTR and the automatic at £28,945 OTR—a £1,800 difference between those listed configurations. That comparison is specific to those two Titanium versions; it does not establish a universal automatic surcharge across the range.
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- Brand new box.
- Authentic detail
- Real rubber tires. Detailed wheel design
- Detailed interior, exterior.
- Detailed under-chassis
The 125PS mild-hybrid is listed with a six-speed manual or seven-speed automatic, while the 155PS and 170PS configurations in the price list are automatic. Compare like with like by checking trim, output and transmission as well as the headline price.
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Options, paint and accessories
Optional equipment and paint may raise the configured vehicle price. Accessories can add costs too, and fitting may be extra. Request an itemised quote showing the vehicle specification and any fitting charges.
Rank #4
- Rally1 #16 M-Sport WRT 2024 Rally Finland 3rd Place – White Limited Edition 1/64 Diecast Model Car by Mini GT MGT01074
Ford offers and eligibility
Ford’s live mild-hybrid page shows a £1,000 Welcome to Ford saving. Its Gen-E page describes a £3,750 EV grant and a Power Promise package that may include a home charger and charging credit for eligible retail customers contracting by 31 December 2026. Ford states that geographic exclusions apply. These offers are time-sensitive and eligibility-bound; check Ford’s current Puma and Puma Gen-E offer terms and confirm the discount and conditions in your dealer paperwork.
Dealer terms and price protection
The manufacturer list price is not a market-wide average or a promise of the amount every buyer pays. Dealer terms and applicable customer offers can affect the order price. Ford’s list also describes a customer order price-protection plan for delivery within six months, with exceptions for changes in tax or legislation. Ask the dealer whether it applies to your order and what conditions govern it.
Quick Recap
Best Value
- SOLIDO BRAND QUALITY: Solido is known for producing high-quality diecast model cars with exceptional detail, durable construction, and accurate representations of real vehicles. Each model is crafted with precision and built to last.
- FORD OFFICIALLY LICENSED MODEL: This Ford Puma Rally1 Hybrid replica is produced as an officially licensed Ford model, allowing Solido to reproduce the distinctive design and branding of the modern World Rally Championship car. The model represents the white #22 Ford Puma Rally1 Hybrid driven by M. Sesks and R. Francis during Tet Rally Latvia 2024. Official licensing ensures the recognizable Ford styling and rally livery are faithfully represented.
- FEATURES & DETAILS: This 1:18 scale Ford Puma Rally1 Hybrid model measures approximately 9 inches in length and recreates the proportions of the modern rally car used in the World Rally Championship. The model features opening front doors that allow a view of interior cockpit elements including seating and dashboard details. It is finished in the white #22 Tet Rally Latvia 2024 livery driven by M. Sesks and R. Francis. The model is designed for display.
- TOP QUALITY MATERIALS: The model is produced using a diecast metal body combined with precisely molded plastic components for interior parts, wheels, and aerodynamic details. The paint finish and rally graphics reproduce the appearance of the competition vehicle. Exterior body lines, aerodynamic elements, and interior features are reproduced to reflect the design characteristics of the Ford Puma Rally1 Hybrid.
- COLLECTIBLE DISPLAY ITEM: Designed for collectors aged 14 and above, this Ford Puma Rally1 Hybrid model is intended as a collectible display item rather than a toy. Its recognizable modern rally design and detailed competition livery make it a notable addition to motorsport collections. This 1:18 scale replica also makes a thoughtful gift for rally fans, Ford enthusiasts, and collectors of modern rally vehicles.
How to compare a Ford Puma quote
- Choose the powertrain: decide whether you want the mild-hybrid petrol Puma or the fully electric Gen-E; their trim names and price lists differ.
- Match the trim and equipment: compare Titanium, ST-Line, ST-Line Black Package, ST-Line X, ST or ST Edition against the relevant Gen-E trim, and account for included equipment.
- Match output and transmission: identify the engine output and whether the mild-hybrid is manual or automatic.
- Compare the same price basis: check whether each figure is OTR, VAT-inclusive RRP or a dealer order quote.
- Itemise additions and offers: include options, paint, accessories and fitting, then verify any saving or EV support against current eligibility and order terms.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
