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BMW Motorrad Set a Sales Record in 2024, With One Reporting Discrepancy

BMW Motorrad called 2024 its strongest sales year, reporting 210,408 worldwide sales. A later BMW Group report gives a 2024 comparator 23 units lower.
Entry708 Date Time2 min MechanicCarCody Team
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Yes. BMW Motorrad’s January 17, 2025 release says it sold 210,408 motorcycles worldwide in 2024, calling the result the strongest in its history. A later BMW Group report gives a different 2024 comparison figure—210,385—so the record is clear in BMW’s account, but its published exact total is inconsistent by 23 units.

What BMW reported for 2024

BMW Motorrad reported 210,408 motorcycles sold worldwide during 2024 in its January 17, 2025 press release. The company described that as its strongest sales result in company history.

The BMW Group Report 2024 also describes an all-time high of more than 210,000 BMW motorcycles and scooters. It says BMW Motorrad remained number one in the global premium motorcycle segment; that ranking is BMW’s characterization, not an independently established market ranking in the cited material.

Where BMW said the motorcycles sold

Europe was BMW Motorrad’s largest region, with 118,727 units reported for 2024. Germany was its largest named individual market. The country figures below are from BMW Motorrad’s January 2025 release; they are selected markets, not a complete global breakdown.

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Market Reported 2024 sales
Europe 118,727
Germany 26,177
France 20,693
Italy 16,617
Spain 13,009
United States 17,272
Brazil 15,267
China 13,872
India 8,301

Source for all figures in the table: BMW Motorrad’s January 17, 2025 release.

Which model groups BMW highlighted

BMW attributed the result to its product range and new model introductions. That is the company’s explanation of the record, rather than independent evidence isolating how much any model contributed.

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  • GS: BMW reported more than 68,000 customers for the R 1300 GS, R 1250 GS Adventure, R 1300 GS Adventure and R 1250 GS combined.
  • F-series: The renewed F 800 GS, F 900 GS, F 900 GS Adventure, F 900 R and F 900 XR together accounted for 40,890 reported sales.
  • High-performance four-cylinder models: BMW reported 27,147 worldwide sales across the group, including its three M models. The S 1000 RR alone accounted for 11,610.
  • G 310 models: The G 310 GS, G 310 R and G 310 RR together recorded 22,339 sales.
  • Urban Mobility: BMW reported more than 20,000 sales for the C 400 GT, C 400 X, CE 04 and CE 02 combined.

The release also highlighted the R 12 and R 12 NineT heritage models, alongside the M 1000 XR and S 1000 XR. These figures and model descriptions are BMW’s reported figures for 2024, not independent sales audits.

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Why BMW’s two exact totals do not match

The January 2025 release gives 210,408 motorcycles for 2024. The later BMW Group Report 2025 lists 210,385 as the 2024 comparison figure. The reviewed BMW materials do not explain the 23-unit difference, so the numbers should not be treated as reconciled or interchangeable. For the specific record announcement, 210,408 is the figure in BMW Motorrad’s dated release; the report’s comparator is worth noting when citing an exact total.

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  • 【Product Type and Size】-The motorcycle model is made at the original motorcycle ratio 1:12. It is compatible for BMW R1250 GS. Its specific dimensions are 7in*2.95in*4.72in and weighs 0.3 pounds. It also comes with a display stand, which is 8.46in*3.74in*0.78in. The motorcycle model can be fixed to the display stand by screws. Whether it is the weight and size of the motorcycle model or the size of the attached display stand, it is very suitable to be placed on the table as a ornament.
  • 【Product Materials】-The motorcycle model for BMW is made of plastic and metal die-cast. The front, fuel tank and other parts are made of plastic, and some of the motorcycle model body is die-cast. The motorcycle model wheels use rubber as the material. These materials can better restore the details of the 1/12 motorcycle model. For example, the tire patterns, the structure of the body. They are very delicate and not easy to rust, and are very suitable for long-term placement as ornaments.
  • 【Product Paint】-The diecast motorcycle model for BMW is painted, which restores the apperance details of the original motorcycle as much as possible. The black moto model body and white and blue patterns are interspersed with white and blue. The overall color matching is bold and coordinated, eye-catching and very exquisite. The painting of motorrad model can last for a long time and is not easy to lose color. It is very suitable for motorcycle model enthusiasts as a gift.
  • 【Product Playability】-The motorcycle model for BMW has a certain degree of playability. Its front can rotate and the wheels can roll. In addition to the pedals, the motorcycle model also has a support frame that allows the motorcycle model to stand on the table, and the rear of the moto can also be pressed to simulate the shock absorption effect. The motorcycle model is very suitable as a gift for kids who like motorcycles, allowing them to feel the charm of the motorcycle through the model.
  • 【Buy with confidence】-We insist on controlling the quality of this motorcycle model with strict production requirements to ensure that every customer is satisfied with the high-quality product. Within one year, if there are any defects in the moto model you sent to us, we will provide you with a warranty. If you encounter any problems, please feel free to contact us and we will solve it for you within 24 hours. Thank you for your trust in our products!

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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