The 2021 Bugatti Chiron Sport “Alice” was a one-off customer car, commissioned by a husband as a gift for his wife—not a production trim or separately documented edition. Its defining bespoke touches were a Matt Blanc and Silk Rosé exterior, Gris Rafale cabin materials, Alice embroidery and matching door sills. Bugatti described the commission in a release published on 12 February 2021.
How the Alice Chiron Sport was commissioned
Bugatti’s account says the husband worked with H.R. Owen Bugatti, the official London dealer partner, and the company’s design operation at its Molsheim headquarters to develop the specification. The customer asked for white and a particular shade of pink. Bugatti’s designers proposed Matt Blanc and Silk Rosé, creating the Silk Rosé finish specifically for this car. Bugatti’s 12 February 2021 release describes the result as unique.
H.R. Owen CEO Ken Choo called it “a truly unique Bugatti model, that will always be remembered as a real one-of-a-kind car,” in the same release.
What makes the specification bespoke?
Matt Blanc and Silk Rosé exterior
The body pairs matte white with the specially created Silk Rosé shade. Pink accents also appear on the wheels, carrying the two-tone palette beyond the main bodywork.
#1 Best Overall
- Die-cast metal body with plastic parts
- Opening doors and engine compartment
- Detailed chassis
- Package Weight: 1.17 pounds
Gris Rafale cabin and Alice details
The interior combines Gris Rafale leather and Alcantara. Comfort-spec seat headrests feature embroidered Alice logos, while the cabin also has Chiron Sport stitching. Bugatti says the stitching thread color was specially created for the customer’s car.
The door sills are aluminum with a custom Alice logo in Silk Rosé. Together, the embroidered headrests and matching sills make the personalization visible inside without changing the car into a distinct factory edition.
Rank #2
- True-to-scale detail
- Rubber tires. Detailed exterior.
- Made of Diecast with some plastic parts
How the Chiron Sport differs in character
Bugatti described the Chiron Sport as having a firmer chassis for sharper handling and greater agility, using performance-oriented lightweight components while retaining the Chiron’s luxury character and 8.0-liter W16 engine. The Alice commission’s special colors and interior details are separate from those broader Sport characteristics.
For performance context, Top Gear’s 15 February 2021 report gives 0–62 mph in 2.5 seconds and a maximum speed of 261 mph. These are figures reported by Top Gear, not independent measurements made for this article. Read Top Gear’s report.
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Rank #3
- Officially Licensed Replica
- Die-Cast Metal Construction
- Highly Detailed Design
- Free-Rolling Wheels
- Perfect for Collectors & Kids
Price and published WLTP figures in 2021
Bugatti’s 12 February 2021 release listed a net unit price of €2.65 million for the Chiron Sport at that time. That is a historical manufacturer-published price, not a current valuation or an established resale price for Alice.
The same Bugatti release published these WLTP figures for the Chiron Sport:
Rank #4
- Brand new 1:18 scale diecast car model of 2016 Bugatti Chiron Blue die cast car by Bburago. Has steerable wheels. Brand new box. Rubber tires.
| Measure | Bugatti-published 2021 figure |
|---|---|
| Fuel consumption, low | 44.6 l/100 km |
| Fuel consumption, medium | 24.8 l/100 km |
| Fuel consumption, high | 21.3 l/100 km |
| Fuel consumption, extra high | 21.6 l/100 km |
| Fuel consumption, combined | 25.2 l/100 km |
| CO₂ emissions, combined | 572 g/km |
These are manufacturer-published WLTP figures from 2021, not real-world results for the Alice car.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Is Alice a production edition or a car currently for sale?
No. Bugatti described Alice as a unique customer-ordered Chiron Sport, not a mass-produced trim or a separately documented production edition. The available 2021 accounts establish the commission and its specification; they do not establish the car’s present ownership, sale status or current market value.
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