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Why the TAG Heuer Monaco Watch and Monaco Grand Prix Both Marked Anniversaries in 2019

The Monaco watch launched in 1969; the first Monaco Grand Prix took place in 1929. Here’s what each anniversary commemorated in 2019.
Entry968 Date Time3 min MechanicCarCody Team
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2019 marked two milestones with different starting points: 50 years since Heuer launched the Monaco watch in 1969, and 90 years since the first Monaco Grand Prix in 1929. The anniversaries share a motorsport setting, but they commemorate separate histories—not 90 annual editions of the race.

Why did both anniversaries fall in 2019?

Milestone Starting point 2019 anniversary
Heuer Monaco watch Launched in 1969 50 years
Monaco Grand Prix First race held in 1929 90 years elapsed since the inaugural race

The dates mark a watch launch and a race’s beginning. The Grand Prix figure is elapsed time from 1929 to 2019, not a count of annual editions.

What made the original Heuer Monaco different?

TAG Heuer’s official magazine dates the original watch’s release to March 3, 1969, in Geneva. The brand describes it as the first water-resistant square-faced automatic chronograph. Its unconventional design stood apart from the round, light-dial watches common at the time.

  • A square case with a metallic blue dial and domed glass
  • A red central seconds hand
  • A crown positioned on the left side of the case
  • Calibre 11, an automatic chronograph movement

The left-side crown was a visible cue to the automatic movement: unlike a manually wound watch, it did not need the same routine winding. The Monaco’s shape and dial made it recognizable, while Calibre 11 gave it a distinct mechanical identity. TAG Heuer’s official history and its official magazine account describe the launch and design.

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How did Monaco become a motorsport name?

The name was part of a wider naming approach. The Automobile Club de Monaco says Jack Heuer’s interest in racing instruments in the late 1950s inspired him to name watches after races, including Monza, Silverstone, Montreal and Monaco. The watch’s identity therefore connected it to motorsport from its inception.

Its best-known screen appearance came later: TAG Heuer’s magazine recounts that Steve McQueen chose a Heuer Monaco for his character in the 1971 film Le Mans. That association should not be confused with the Monaco Grand Prix; the film is set around a different race.

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FANMIS Black Dial Mens Automatic Mechanical Analog Oblong Date Silver Stainless Steel Wrist Watch
  • Classic Style Men Mechanical wristwatch
  • Stainless Steel Watch Strap Fold up with Safety
  • Oblong(square) Case White Dial with Stripes
  • Day and Date Sub Dials with Luminous Hands
  • The watch is powered by the motion of the wearer's wrist. If the watch is not worn for 8 or more active hours per day, it will run slower than usual or even stop briefly.

What happened at the first Monaco Grand Prix?

The Automobile Club de Monaco (ACM) traces the race’s origins to a challenge facing the club, founded in 1890. Its competitions took place outside Monaco, making it harder to gain recognition. The club’s General Commissioner, Antony Noghès, conceived a race through Monaco’s streets. Prince Pierre inaugurated the circuit on April 14, 1929, ahead of the first Grand Prix.

The ACM’s official history says: “Just six months later, on April 14, 1929, Prince Pierre inaugurated the circuit ahead of the 1st Monaco Grand Prix, performing a lap of honour in a Voisin Torpedo driven by Race Director Charles Faroux.”

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Bulova Men's Marine Star Series A Black and Rose Gold Ion-Plated Stainless Steel 6-Hand Chronograph Quartz Watch, Black Silicone Strap Style: 98B278
  • From Bulova's Men's Marine Star Collection, live and play in maritime watches that feature bold accents, iconic patterns and innovative materials inspired by the sea.
  • Chronograph, Calendar
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In the ACM’s account, 16 cars started the inaugural race. “Williams” won in a green Bugatti 35B after 100 laps, in 3 hours, 56 minutes and 11 seconds, at an average speed of 80.194 kph. These figures describe the first race; they are not a measure of later editions. The ACM’s history page gives the event’s origins and these race details.

How did TAG Heuer mark the watch’s 50th anniversary?

TAG Heuer’s official history says the brand released five limited-edition Monaco models in 2019, each drawing on a different decade of the watch’s story. The editions used distinct color schemes rather than presenting a single anniversary design:

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Bulova Men's Precisionist in Stainless Steel with 8-Hand Chronograph Watch, Blue and Yellow Accents, Black Dial Style: 96B175
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  • 1/1000 Second Chronograph, Calendar
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Decade represented Design cues described by TAG Heuer
1969–1979 Green and yellow accents
1979–1989 Red accents
1989–1999 Gray with red and blue accents
1999–2009 Black and white with red and orange accents
2009–2019 Charcoal dial with black-gold accents

The company’s vintage Monaco collection page describes the decade-specific design themes. One listed anniversary reference, CAW211X.FC6468, is marked discontinued on its product page; that page does not establish current availability of the other editions.

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What is known about the CAW211X.FC6468 edition?

The discontinued CAW211X.FC6468 is a specific 39 mm steel Monaco 50th Anniversary Automatic, not a specification sheet for every Monaco or every anniversary model.

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Best Value
Specification CAW211X.FC6468
Movement Calibre 11 automatic
Power reserve 40 hours
Case 39 mm steel
Water resistance 100 m
Lug distance 22 mm
Brand-listed status Discontinued

These values and the discontinued status are listed on TAG Heuer’s page for that reference. They do not establish that a new example is available from the brand.

How did the relationship continue after 2019?

In May 2020, the ACM announced TAG Heuer as official sponsor and timekeeper of the Grand Prix de Monaco Historique, and reported that the brand introduced a special Monaco watch for the event. This was a later continuation of the watch’s connection to Monaco motorsport, not part of the 2019 anniversaries. The ACM announcement is dated May 8, 2020.

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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