Ram’s U.S. sales rebounded in 2025 and continued to grow through the first half of 2026. That is useful context when shopping for a truck, but it is not evidence that Ram resale values are rising or will strengthen. Sales totals, retail sales, and resale estimates measure different things; buyers should compare current offers and the specific truck they may buy or sell.
What Ram’s recent sales numbers show
FCA US LLC reported that Ram brand retail sales increased 17% in calendar 2025. In the same release, the company said Ram 1500 total sales rose 23% in the fourth quarter of 2025 compared with the fourth quarter of 2024. Those are different measures: the first is a full-year retail-sales change for the brand; the second is a quarterly total-sales change for one model line. FCA US’s January 5, 2026 sales release also reported increases in Ram light duty, heavy duty, chassis cab, and ProMaster retail sales. FCA US company-wide sales, by contrast, fell 3% to 1,260,344 vehicles in 2025.
Momentum continued into 2026, but the available figures cover only the first six months. Stellantis reported 235,332 Ram brand U.S. sales from January through June 2026, up 15% from 203,984 in the same period of 2025. For the second quarter, Ram 1500 retail sales rose 9% year over year, while total Ram pickup sales increased 14%. These figures come from Stellantis’ July 1, 2026 release; they are not full-year 2026 results.
Why the distinction matters
A brand’s annual retail-sales increase cannot be directly compared with a model’s quarterly total-sales increase. Neither figure tells you the transaction price of a particular truck, how many are available at a local dealer, or what a used example will be worth later. The releases establish recent sales growth, not a link between that growth and Ram resale prices.
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What the trend means if you’re shopping
Sales momentum can be market context, not a buying signal by itself. It may be worth checking how dealers are pricing comparable trucks and whether an offer includes incentives, but the sales figures do not show whether now is a particularly good time to buy. Get written, current out-the-door prices from multiple sellers and compare trucks with similar model years, trims, equipment, and drivetrains.
- Compare the actual purchase price after applicable incentives, not just the advertised price.
- Include financing cost and any required terms attached to an incentive.
- Match cab, bed, drivetrain, and equipment as closely as possible.
- Consider how you will use the truck and whether its features are worth paying for to you.
Do not assume that stronger sales mean a specific Ram will be harder to negotiate for, or that a weaker sales period guarantees a discount. The published sales releases do not establish either outcome for a local dealer or a particular configuration.
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Do the sales gains mean Ram resale values are going up?
Not on the evidence available here. The sales releases report new-vehicle sales; they do not quantify how Ram’s recent sales changes affect used-truck prices or predict future Ram residual values. Resale depends on the individual truck and the valuation basis, among other factors, so a brand sales trend cannot substitute for a vehicle-specific estimate.
Kelley Blue Book’s 2026 Best Resale Value Awards named the Toyota Tundra the full-size pickup winner and the Toyota Tacoma the midsize pickup winner. The awards use projected residual values for 2026 model-year vehicles, with stated assumptions that include average condition and 75,000 miles after five years. They are projections, not observed prices for every used Ram or Toyota truck. KBB also estimates that an average 2026 model-year vehicle will retain about 45% of its original value after five years; that is a general estimate, not a Ram-specific figure. See KBB’s 2026 Best Resale Value Awards for the award context and assumptions.
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A category award does not establish the price difference between two specific pickups. To compare resale prospects, line up the same model-year range and similar trim, drivetrain, cab, bed, equipment, mileage, condition, and history. Also compare like valuation types—trade-in with trade-in, private-party with private-party, or dealer retail with dealer retail—and use estimates with comparable dates and assumptions.
What KBB lists for a 2024 Ram 1500
KBB’s model-line page listed a current resale value of $25,300 and a trade-in value of $22,100 for the 2024 Ram 1500, along with estimated depreciation of $17,755, or 41%, over two years. These are national averages for typical mileage and good condition, not a quote for an individual VIN or a prediction of what the truck will be worth later. KBB says values vary by style, mileage, condition, and location, and the displayed figures were valid through October 3, 2026. Check the KBB 2024 Ram 1500 depreciation and value page for the model-line estimate.
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Use the figure as a starting point for a conversation, not as a promised offer. A truck’s exact trim and configuration, odometer reading, condition, accident and service history, and local market can move its value materially. Ask for a valuation based on the actual vehicle and be clear whether you are asking about a trade-in, private-party sale, or dealer retail price.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to compare a Ram with another pickup
Resale should be one part of the ownership-cost comparison, not the only criterion. A truck with a stronger projected residual value is not automatically the better deal if it costs substantially more to buy, finance, or equip for the job you need it to do.
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- Match the trucks. Compare model year and generation, trim, drivetrain, cab and bed, and major equipment.
- Get current purchase numbers. Request written out-the-door offers and record incentives, financing terms, and any conditions attached to them.
- Choose the relevant resale measure. Use trade-in estimates if you expect to trade, private-party estimates if you expect to sell yourself, or dealer retail data if you are comparing asking prices.
- Check the estimate’s assumptions. Note its date, mileage, condition, and forecast horizon. Do not compare a five-year projection with a current trade-in estimate as if they were the same kind of value.
- Consider your own use. Include the truck’s equipment and suitability for your needs alongside purchase cost and estimated resale; a forecast alone cannot decide which offer is better.
Buying a used Ram or a certified pre-owned one
A used Ram’s value depends on its particular condition and history, so inspect the truck and review its records rather than relying on a model-line average. If considering a Ram certified pre-owned vehicle, the Ram CPO brochure describes a CARFAX Vehicle History Report, a 3-month/3,000-mile Maximum Care Limited Warranty, a 7-year/100,000-mile powertrain limited warranty, and roadside assistance. Confirm eligibility, exclusions, coverage start and end points, and current terms for the exact vehicle before assigning a dollar value to those benefits. The brochure is available at Ram’s CPO brochure.
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