Audi’s 60-second “Let It Go” commercial stars actor Maisie Williams singing the Frozen hit while driving through traffic in the all-new Audi e-tron Sportback. Audi made it for Super Bowl LIV, the game played on February 2, 2020, and announced the spot in late January 2020, ahead of the broadcast.
What happens in the ad
The spot is built around a simple premise. Williams sings “Let It Go,” the song associated with Disney’s Frozen, while she navigates traffic in an Audi. The NFL’s video listing describes it as Williams singing the Frozen hit while avoiding traffic in her Audi, and that concise description matches how Audi presented the clip. If you are looking for the moment itself, the NFL listing and the iSpot entry below are the two places the commercial is catalogued.
The car: Audi e-tron Sportback
Audi identifies the vehicle as the all-new Audi e-tron Sportback. The car is central to the commercial, which is framed as a launch for Audi’s electric lineup rather than a general brand spot. The sources identify the model and the launch framing; they do not provide trim levels, pricing, or performance figures for this ad, so none are given here.
When it was released and which date applies
Audi announced the campaign in late January 2020 and tied it to Super Bowl LIV. The ad-industry listing places the game on February 2, 2020. Audi Netherlands, writing for a European audience, refers to the Big Game as Monday, February 3. Both dates describe the same event; the difference comes from local date framing. For a U.S. reference, use February 2, 2020.
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| Reference point | Date given | Source |
|---|---|---|
| Campaign announcement | Late January 2020 | Audi / TheNewsMarket announcement |
| Super Bowl LIV (U.S. date) | February 2, 2020 | iSpot advertisement entry |
| Super Bowl LIV (European framing) | Monday, February 3 | Audi Netherlands announcement |
Who made it
Audi credits the agency 72andSunny Amsterdam for the creative work and François Rousselet as the director. Those credits come from Audi’s own announcement.
What Audi says the campaign is about
Audi presented the commercial as the start of a global campaign about its long-term ambition to shape a new era of sustainable mobility. The spot’s message, as Audi frames it, is about leaving old habits behind and moving toward electric driving.
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Audi Netherlands quoted Sven Schuwirth, then head of Brand Audi, Digital Business and Customer Experience, who described the Super Bowl as a way to show viewers “how Audi has mapped out its path to a sustainable future.”
That is the company’s stated intent. The sources do not contain an independent assessment of the vehicle’s environmental impact or a lifecycle emissions figure, and this article does not add one. Treat the sustainability language as Audi’s campaign positioning.
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Where to watch and what is not confirmed
The commercial is catalogued in the following places:
- NFL video listing, which describes Williams singing the Frozen hit while avoiding traffic in her Audi.
- iSpot advertisement entry, which lists the spot under the Super Bowl 2020 e-tron title.
The campaign announcements are the best primary sources for the details above: the Audi / TheNewsMarket announcement and the Audi Netherlands announcement.
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Current streaming availability, regional rights, and whether the video is still playable on each page were not established for this article. Check the linked pages directly before relying on them.
Here, “Let It Go” refers to the Frozen song that Williams sings in the ad; the Frozen film itself is not part of the commercial.
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Note on the NFL listing: its description is quoted above as published, so readers should not rely on it for the spelling of the performer’s name beyond the standard spelling used in this article.
In short, the ad is a 60-second Super Bowl LIV spot with Maisie Williams singing “Let It Go” in an Audi e-tron Sportback, created by 72andSunny Amsterdam and directed by François Rousselet, and framed by Audi as part of a sustainable electric mobility campaign.
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