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Yes: Ram-branded cologne exists. The “mating call” idea comes from a deliberately over-the-top fragrance-ad parody, not an official product name or a literal claim about what the scent does. Retail listings reviewed show the eau de toilette, but the listed pages were out of stock or sold out.
What Ram’s “mating call” cologne ad actually is
The Shorty Awards campaign entry describes “Ram Trucks – Smells Powerful,” a campaign intended to reach a younger audience without relying on conventional truck advertising. The creative parodied luxury cologne commercials, using wildlife footage and a love story between an alpha ram and an ewe. It was presented in black and white. The entry credits Razorfish and Stellantis/Ram. Shorty Awards campaign entry.
So “mating call” is best understood as the joke behind the ad’s romanticized animal imagery. The campaign page does not establish it as the fragrance’s official name, a verified Ram quotation, or a literal product claim.
Does Ram actually sell cologne?
Retail listings and the campaign entry support that a Ram-branded fragrance exists. FragranceNet lists “Ram Truck men” eau de toilette by Stellantis. FragranceNet’s Ram Truck cologne listing currently marks it sold out. The sources reviewed do not confirm a current official Ram product page or direct-sales channel.
#1 Best Overall
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Other listings are marketplace offers rather than confirmation of official Ram distribution:
- Walmart Canada: A listing for “Perfume RAM New Truck Eau de Toilette 100mL for Men” showed out of stock when checked. Walmart says listing information may come from manufacturers, suppliers, marketplace sellers or others and is not separately verified by Walmart. Walmart Canada listing.
- Walmart Business: A “RAM New Truck by RAM” 3.4 oz eau de toilette listing identifies a third-party seller as the seller and shipper. Its mixed customer reviews are opinions about that marketplace offer, not a reliable basis for a general judgment about the scent. Walmart Business listing.
Stock can change, and a retailer listing alone does not establish an official Ram sales route. Check the seller, bottle size and live availability before placing an order.
Rank #2
- MARINE SIGNATURE SCENT: Experience a refreshing marine fragrance featuring sparkling grapefruit, bergamot and pink pepper, balanced by spicy ginger, cedarwood and musk for a clean, masculine finish
- LONG-LASTING PERFORMANCE: Crafted with premium fragrance oils, this long-lasting eau de parfum delivers a fresh, masculine scent that lasts from day to night, keeping you confident throughout the day
- MODERN MASCULINE STYLE: Fresh citrus, warm woods and soft musk create a clean, sophisticated fragrance that complements both casual and formal styles with effortless confidence
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What the listings say about the fragrance
The Walmart Canada marketplace page lists amber, cardamom, aquatic, rosemary, musk, guaiac wood and cedarwood notes. Those are details attributed to that listing; the reviewed sources do not establish them as manufacturer-verified specifications. They also do not provide a consistent official formulation or enough comparable information to assess scent performance or value.
What the campaign’s performance figures mean
The Shorty Awards entry reports that its 30-second TikTok spot received more than 665,000 impressions, nearly 4,000% above benchmark performance. It also claims 1.6 million views across platforms, more than 100,000 engagements and shares, and daily cologne sales 27 times higher since posting.
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- LONG-LASTING & PREMIUM FRAGRANCES: Crafted with high-quality ingredients, these perfumes are designed to deliver a lasting fragrance experience that keeps you feeling fresh, confident, and sophisticated throughout the day
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These are figures reported by the campaign entry. The page does not give a clear measurement date or an independent audit, so the sales increase should not be treated as independently verified retail data.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What to check before buying
- Match the listing to the product: the pages use labels such as “Ram Truck men” and “RAM New Truck,” so confirm the bottle and eau de toilette format shown in the specific offer.
- Check the bottle volume and seller; marketplace listings may be sold and shipped by third parties.
- Confirm current stock and the terms shown at checkout. The FragranceNet and Walmart Canada pages reviewed were sold out or out of stock, and availability may change.
Stellantis lists Ram among its brands, but its brand page is not a fragrance product or sales listing. Stellantis’ Ram Trucks brand page.
Quick Recap
Best Value
- DISCOVER THE MOST WANTED – Created for men who like to make an impression, Azzaro The Most Wanted Parfum is the fragrance of a daring man, with an infinite power of attraction; Day and night, he dares, he gambles, he constantly challenges
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Rank #4
- Apply onto clean, dry skin.
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- This is high quality product made of high quality material
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
