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Porsche’s animated holiday commercial won praise from viewers who saw it as a welcome alternative to AI-generated imagery. But the available account does not establish that Porsche said the ad was made without AI: it reports a production mix of hand-drawn sketches and CGI, while the AI-free claim was an audience inference.
What happens in Porsche Holiday?
Futurism’s Frank Landymore describes “Porsche Holiday” as a 30-second animated commercial. It follows a driver along an autumnal mountain road and then through a city at sunset. The report characterizes its look as 2D-style animation, with precise lines, geometric forms and bright colors.
Futurism’s December 29, 2025 report identifies the Paris-based animation team Parallel Studio as credited for the work.
What production method was reported?
According to Futurism, Porsche shared behind-the-scenes footage describing the production as a mix of hand-drawn sketches and CGI. That account is narrower than a claim that the commercial was made entirely by hand: CGI is part of the reported process, and the report does not specify whether AI tools were or were not used.
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- Die-cast metal body with plastic parts
- Opening doors and engine compartment
- Detailed chassis
- Package Dimensions: 10.6 L x 23.5 H x 11.5 W (centimeters)
The original Instagram post and linked social posts were not independently retrievable for this account, so the production description should be attributed to Futurism rather than treated as a separately verified statement from Porsche.
Did Porsche say the ad was made without AI?
Not in the account at hand. Futurism reports that Porsche did not specifically mention AI. Viewers interpreted the behind-the-scenes description as implying the ad was made without it, but that interpretation is not confirmation from the company.
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That distinction matters: a description of hand-drawn sketches and CGI tells readers something about the reported workflow, but it does not establish whether AI was absent from every stage of production.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Why did viewers respond positively?
Futurism reports enthusiastic comments from viewers who welcomed the commercial’s apparent emphasis on traditional craft. One user wrote, “Can’t wait for more of this anti-AI rebound.” Creative director Nathan Allebach offered a broader opinion: “As slop races us to the bottom, real art signals craft, prestige, and trust.”
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- Scale: 1: 24.
- Length 179 mm.
Those comments illustrate a reaction, not a measured public consensus. The report provides no poll or other statistic establishing how widely viewers shared that view.
Quick Recap
What the story does—and does not—show
- What it shows: a 30-second animated holiday spot with an autumn road and sunset city sequence, described by Futurism as using a 2D-looking visual style.
- What production account is reported: Porsche’s behind-the-scenes material described a blend of hand-drawn sketches and CGI, with Parallel Studio credited, according to Futurism.
- What remains unconfirmed: that Porsche explicitly declared the commercial AI-free.
- What the online response represents: selected comments and one commentator’s view, not a representative measure of audience opinion.
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