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Mercedes-Benz Plans More Than 40 Model Introductions Through 2027

Mercedes-Benz’s stated 2025–2027 programme is more than 40 model introductions, spanning new and refreshed models, variants and powertrains—not 40 wholly new nameplates.
Entry751 Date Time3 min MechanicCarCody Team
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Mercedes-Benz says it plans to introduce more than 40 models between 2025 and 2027—not merely “more than 30 products.” The broad count covers a mix of new and refreshed models, variants and powertrains; it does not mean 40 entirely new nameplates. The programme includes battery-electric vehicles and electrified combustion models across passenger cars and vans, and announced timing does not guarantee availability in every country.

What Mercedes-Benz has announced

At IAA Mobility on September 5, 2025, Mercedes-Benz described a plan for more than 40 model introductions over 2025–2027, calling it the biggest product offensive in the company’s history. The all-new electric GLC was the event’s headline world premiere. Mercedes-Benz repeated the more-than-40 figure in its 2026 updates, so it is the company’s stated programme—not a verified count of launches already completed. Mercedes-Benz’s IAA Mobility 2025 announcement and its investor updates provide the company’s account.

The figure needs context: company materials use broad language that includes new and refreshed models, variants and different powertrains. The announcements name examples, not a complete, global, model-by-model launch calendar.

Which vehicles are in the programme?

The named examples span Mercedes-Benz’s Entry, Core and Top-End passenger-vehicle ranges as well as vans. The table reflects models and families identified in company announcements; it is not a promise that each is on sale in every market.

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Range or use Examples Mercedes-Benz has identified What the announcements establish
Entry CLA and GLB The 2026 Q1 report describes all-new CLA and GLB offerings with both electrified combustion and all-electric variants.
Core GLC, C-Class, E-Class, GLE and GLE Coupé The company named an all-new electric GLC and electric C-Class. It also said a fully electric E-Class was planned to round out its electric core range. Its 2026 Q1 update listed new GLE and GLE Coupé introductions.
Top-End S-Class, EQS, GLS and Mercedes-Maybach S-Class These were among the introductions identified in the Q1 2026 update. Later updates also named Mercedes-Maybach GLS.
AMG performance models AMG GLE 53 and GLC 53 families, AMG GT 4-Door Coupé variants, AMG GLE 63 S and AMG GLS 63 Mercedes-Benz included these in its Q2 2026 launch and order-book update.
Passenger vans Electric VLE The Q1 2026 report described the all-new electric van; the Q2 update said series production began at the Vitoria plant in June 2026.

In its Q1 2026 report, Mercedes-Benz listed the new S-Class, EQS, GLS and Mercedes-Maybach S-Class, the electric C-Class, and new GLE and GLE Coupé among that year’s introductions. Its Q2 update added further launch and order-book examples, including the vehicles in the AMG row above. For the company’s reported milestones, see its Q1 and Q2 2026 updates.

Is the plan all-electric?

No. Mercedes-Benz’s announcements pair battery-electric models with electrified combustion offerings. For example, the company said the CLA would be available with an electric drivetrain or a 48-volt electrified combustion engine; its 2026 Q1 update described both all-electric and electrified combustion variants for the CLA and GLB. “Electrified” does not mean every vehicle is a battery-electric vehicle.

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When will the vehicles be available?

The overall window is 2025 through 2027, but the company has not provided one complete global schedule in the cited announcements. A premiere, production milestone, order-book opening and customer deliveries are different stages, and a launch in one country does not establish availability elsewhere.

In its Q2 2026 update, Mercedes-Benz said the electric GLA world premiere and start of sales were scheduled for the end of July 2026. That was a company-reported plan, not proof of current availability in every market. The same update reported series production of the electric VLE starting in June 2026 at Vitoria. Check the country-specific Mercedes-Benz site or local dealer for ordering, delivery and model specifications where you live. The company’s U.S. future-vehicle list, for example, is specific to the U.S. and uses U.S. model-year descriptions.

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How to interpret the “more than 40” figure

  • It is a plan: Mercedes-Benz has announced more than 40 model introductions for 2025–2027 and reiterated the target in 2026 updates. The number is not a final tally of completed launches.
  • It is broader than new nameplates: The company’s wording includes new and refreshed models, variants and multiple powertrains.
  • It covers different vehicle types: Announced examples include Entry, Core and Top-End passenger vehicles, AMG and Maybach models, and the electric VLE van.
  • Local availability varies: The announcements do not establish that every named model will be sold in every country or on the same timetable.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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