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Jeep’s Super Bowl ad with Harrison Ford is the two-minute “Owner’s Manual,” which aired during Super Bowl LIX on February 9, 2025. The ad features a Wrangler passing a Ford Bronco on a dirt road, then turns Harrison Ford’s surname into the closing joke: the Jeep makes him happy “even though my name is Ford.”
The Bronco moment is a deliberately understated rival-brand jab, not a controlled vehicle test. Harrison Ford, director James Mangold, and Jeep instead build the commercial around a reflective message: life has no supplied owner’s manual, so people should choose what makes them happy and write their own stories.
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Key takeaways
- “Owner’s Manual” is Jeep’s two-minute Super Bowl LIX commercial, which debuted on February 9, 2025.
- Harrison Ford stars, James Mangold directs, and Minted Content produced the film with Stellantis.
- The ad features a Wrangler 4xe and shows a red Wrangler Rubicon passing a Ford Bronco on a dirt road.
- Harrison Ford’s surname supplies the closing joke when he says the Jeep makes him happy “even though my name is Ford.”
- Stellantis reported more than 106 million social views and 516,000 Jeep.com visits, but those figures were advertiser-reported rather than independently audited.
What is Jeep’s Super Bowl ad with Harrison Ford?
Jeep’s Super Bowl ad with Harrison Ford is a two-minute film called “Owner’s Manual,” broadcast during Super Bowl LIX on February 9, 2025. Ford delivers a quiet monologue about freedom and personal choice before Jeep turns the idea into a message about choosing your own route, vehicle, and story. Stellantis’ official campaign announcement describes the commercial as a “Jeep brand owner manifesto.”
The commercial was deliberately more reflective than many Big Game advertisements. Ford speaks from a rustic interior, then moves outside and into a Jeep as the film develops from a meditation on life into a vehicle-brand statement. Jeep’s campaign video is available as the official “Owner’s Manual” film on YouTube.
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| Ad detail | What the commercial establishes |
|---|---|
| Title | “Owner’s Manual” |
| Length | Two minutes |
| Debut | Super Bowl LIX, February 9, 2025 |
| Star | Harrison Ford |
| Director | James Mangold |
| Production | Minted Content, in collaboration with Stellantis |
| Featured Jeep | Jeep Wrangler 4xe; the campaign also represents the Wrangler and all-electric Jeep Recon |
| Music | “Go Anywhere,” an original score written and performed by Nathaniel Murphy |
What happens in the Harrison Ford Jeep commercial?
The Harrison Ford Jeep commercial opens with Ford speaking calmly in a rustic setting. Rather than beginning with a product specification, a visual stunt, or a conventional punchline, Ford considers the absence of instructions for living. The story then moves outdoors, where the Jeep becomes the physical expression of the commercial’s central idea: a person has to choose a direction rather than follow a supplied script.
The campaign’s message is simple: life does not come with an owner’s manual, so people must decide what makes them happy and write their own stories. Jeep connects that personal freedom to its brand without turning the entire film into a technical explanation of the vehicle.
Ford summarizes the premise early in the film: “The longest thing we ever do is live our lives, but life doesn’t come with an owner’s manual.” The line is reproduced in contemporaneous coverage by SlashGear’s analysis of the commercial.
Did Jeep really diss the Ford Bronco?
Yes, but the Bronco reference is a visual joke rather than an explicit spoken attack. Independent coverage identifies a brief sequence in which a red Wrangler Rubicon overtakes a Ford Bronco on a dirt road and leaves the Bronco behind in a cloud of dust. The scene is the “shot at the Bronco” in the ad’s title.
The joke works because the Ford Bronco is a direct symbolic rival to the Jeep Wrangler in the off-road SUV market. The casting adds a second layer: Harrison Ford is the actor representing Jeep while a Ford Bronco is the vehicle being passed. Ford’s surname therefore becomes part of the gag even before the commercial states the punchline.
The scene should not be treated as a controlled comparison or proof that a Wrangler is universally faster or more capable than a Bronco. The commercial does not establish the terrain, driver, vehicle specifications, tires, or test conditions needed for a meaningful vehicle comparison. The Wrangler passing the Bronco is brand storytelling, not an independent off-road test.
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| What viewers see | What it means | What it does not prove |
|---|---|---|
| A red Wrangler Rubicon passes a Bronco on a dirt road | Jeep’s understated visual jab at its most recognizable off-road rival | That every Wrangler is faster, better, or more capable than every Bronco |
| Harrison Ford endorses Jeep | A surname-based joke involving the Ford brand | That Ford the actor is making a factual claim about Ford vehicles |
| The Jeep drives through an open landscape | A visual expression of freedom and choosing your own route | A verified ownership review or instrumented performance test |
Why does Harrison Ford say the Jeep makes him happy even though his name is Ford?
Harrison Ford says the Jeep makes him happy “even though my name is Ford” because the commercial turns his surname into its final punchline. The line acknowledges the apparent conflict between a Ford-named celebrity and a Jeep endorsement, while reinforcing the ad’s larger argument that personal happiness matters more than following an expected script.
The campaign closes with Ford saying: “Choose what makes you happy. My friends, my family, my work make me happy. This Jeep makes me happy … even though my name is Ford. That’s my owner’s manual. Get out there. Write your own.” The wording appears in Stellantis’ official announcement of the film.
Jeep also avoids asking Ford to reprise Han Solo or Indiana Jones. The commercial presents Ford as himself, allowing his real surname—not a character reference—to carry the joke. The Associated Press described the appearance as reflective and focused on freedom and personal choices rather than relying only on nostalgia or broad comedy. The Associated Press’ Super Bowl commercial coverage provides that broader context.
What Jeep is Harrison Ford driving in the commercial?
Harrison Ford is shown with a Jeep Wrangler, and the official campaign release identifies the featured vehicle as a Jeep Wrangler 4xe. The official Jeep video description also names the Wrangler and the all-electric Jeep Recon as vehicles represented by the campaign. The commercial itself is not a complete trim-by-trim vehicle presentation, so viewers should not infer every visible detail or option from the film.
The 2025 Wrangler 4xe is a plug-in hybrid version of the Wrangler. Exact equipment, body configuration, trim, and availability can vary, so anyone researching the vehicle should check the relevant 2025 Jeep Wrangler and Wrangler 4xe buyer’s guide rather than treating an advertisement as a specification sheet.
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Who directed the Harrison Ford Jeep commercial?
James Mangold directed the Harrison Ford Jeep commercial, and Minted Content produced the film in collaboration with Stellantis. Mangold’s involvement is notable because he has directed Ford in major film projects, but “Owner’s Manual” does not turn into a movie-character reunion or ask Ford to perform as one of his famous roles. Minted Content lists its production work through its official portfolio.
What is the song in the Jeep Harrison Ford ad?
The song or score in the Jeep Harrison Ford ad is “Go Anywhere,” an original piece written and performed for the film by Nathaniel Murphy. The campaign announcement identifies the music as an original score rather than naming a previously released commercial track.
How did Jeep’s Harrison Ford ad perform?
According to Stellantis’ February 2025 campaign-performance announcement, “Owner’s Manual” ranked No. 1 on the 2025 YouTube AdBlitz leaderboard, which considers views, engagement, likes, and shares. The figures below are advertiser-reported measurements attached to February 21, 2025; they are not independent audience-audit results.
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|---|---|---|
| Views across Jeep social-media channels | More than 106 million | Reported by Stellantis in 2025; advertiser-reported |
| Combined social shares | More than 93,000 | Reported by Stellantis in 2025; advertiser-reported |
| Jeep.com visits in one day | 516,000 | Reported by Stellantis in 2025; advertiser-reported |
| First-time share of Jeep.com traffic during the first 24 hours | 75% | Reported by Stellantis in 2025; advertiser-reported |
Stellantis also said the campaign produced Jeep’s highest daily Jeep.com traffic on record and came within 1% of the brand’s best-ever overall Big Game performance, its 2020 “Groundhog Day” commercial. Those are claims from the automaker’s own performance release, not independently verified comparisons. Stellantis’ February 25, 2025 performance announcement contains the reported leaderboard and traffic results.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Why does the ad’s quiet tone work?
The ad’s main creative choice is restraint. A calm Harrison Ford monologue gives the film a reflective tone, while the Wrangler-versus-Bronco moment arrives late enough to function as a reveal rather than the entire premise. The contrast lets Jeep appeal to viewers who recognize the rivalry without reducing the commercial to a shouted competitor attack.
The approach also makes the celebrity useful without letting the celebrity overwhelm the brand. Ford’s identity supplies credibility and the surname joke, but the commercial ultimately returns to Jeep’s “choose your own direction” proposition. The vehicle is part of the story’s emotional conclusion instead of being presented only through acceleration, terrain, or equipment claims.
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What does the commercial actually prove about the Wrangler and Bronco?
The commercial proves only that Jeep wanted viewers to read the passing scene as a Wrangler-versus-Bronco joke. It does not provide enough evidence to name a universal winner between the two SUVs.
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A serious Wrangler-versus-Bronco decision requires separate research into off-road hardware and terrain capability, body and roof configuration, powertrain choices, on-road ride and steering, cargo and passenger practicality, price and equipment, and owner-community and aftermarket support. Trim level and model year can change the answer substantially. The ad is useful cultural evidence about Jeep’s positioning, not a substitute for a vehicle comparison.
Bottom line
Jeep’s “Owner’s Manual” is a carefully understated Super Bowl commercial built around Harrison Ford’s calm delivery, a message about writing your own path, and a late visual joke in which a Wrangler passes a Ford Bronco. Ford’s closing “even though my name is Ford” line makes the rivalry memorable, but the ad’s Bronco scene should be read as branding—not as proof of superior vehicle performance.
Frequently Asked Questions
What is the Harrison Ford Jeep Super Bowl commercial called?
Jeep’s Harrison Ford Super Bowl commercial is called “Owner’s Manual.” The two-minute ad debuted during Super Bowl LIX on February 9, 2025, and centers on choosing your own direction in life.
What is the song in the Harrison Ford Jeep commercial?
The ad uses “Go Anywhere,” an original score written and performed for the film by Nathaniel Murphy. The campaign announcement identifies the music as an original score created for the commercial.
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What Jeep is Harrison Ford driving in the commercial?
The commercial shows a Jeep Wrangler, with the official release identifying the featured vehicle as a Wrangler 4xe. The ad also represents the Wrangler and the all-electric Jeep Recon, but it is not a complete vehicle-specification presentation.
Who directed the Harrison Ford Jeep commercial?
James Mangold directed the commercial, and Minted Content produced it in collaboration with Stellantis. The film presents Ford as himself rather than as Han Solo or Indiana Jones.
The Bottom Line
Bottom line: Jeep’s “Owner’s Manual” uses Harrison Ford, a reflective freedom message, and a Wrangler passing a Bronco to create a quiet but pointed Super Bowl joke. The commercial makes a memorable brand comparison, not a controlled claim that the Wrangler universally outperforms the Bronco.
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