Aston Martin officially opened Aston Martin Q London at 14 Berkeley Square in Mayfair on 1 October 2026, with the showroom beginning operations on 5 October. Operated by appointed dealer partner H.R. Owen, the two-floor site combines vehicle displays with hospitality and consultations focused on Q by Aston Martin personalisation.
Where Aston Martin Q London is and when it opened
The dealership is at 14 Berkeley Square, Mayfair, London. Aston Martin announced its official opening for 1 October 2026 and said operations would begin on 5 October. The company described the venue as restoring a physical Aston Martin presence in London; that is the manufacturer’s characterisation of the launch.
Aston Martin’s 1 October 2026 opening announcement is the primary source for the location, dates and facility details.
What the Mayfair showroom contains
Aston Martin describes the two-floor showroom as covering 587 m², with capacity to display up to four vehicles. Its layout includes a double-height central display area, informal seating, a coffee bar, and displays for merchandise and accessories. A private consultation room on the lower floor can also host occasional events.
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The space is designed to serve both people discovering the marque and existing customers seeking a more involved specification consultation. These dimensions and facilities are company-reported specifications, not independent measures of commercial performance.
How Q by Aston Martin personalisation works at Q London
Q is Aston Martin’s in-house personalisation service. At the Berkeley Square location, customers can consult directly with the Q team about colours, trim, materials and finishes, from individual specification choices to bespoke commissions.
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The specification lounge includes a library of more than 500 physical material samples and a digital vehicle configurator screen measuring approximately 8 metres wide by 3 metres high. Aston Martin also describes virtual-reality visualisation as part of the experience. The announcement does not set out prices, lead times, eligibility requirements or which options are available for every vehicle.
H.R. Owen’s role and aftersales support
H.R. Owen operates the location as Aston Martin’s appointed dealer partner. Aston Martin also identifies an aftersales facility in Wandsworth to support the London operation, but its announcement does not specify the full service menu or the terms available to customers.
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- FEATURES & DETAILS: This 1:43 scale diecast model measures approximately 4.5 inches in length and is finished in Iridescent Emerald. Designed as a sealed display model with no opening parts, it highlights coupe proportions, sculpted body lines, and grand touring styling elements, offering a representation suited for collectors focused on modern luxury performance vehicles and contemporary automotive design themes.
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DBX GT debut at the opening
The opening coincided with the global debut of the DBX GT, according to Aston Martin. The company’s announcement does not provide a separate explanation of the model’s availability or pricing at the Mayfair showroom.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What the launch does—and does not—establish
Aston Martin chief executive Adrian Hallmark said: “Aston Martin Q London will play a uniquely important role in the world of Aston Martin.” H.R. Owen chief executive Ken Choo said: “Aston Martin Q London represents an important milestone for our Group.” Both remarks appeared in the manufacturer’s opening announcement.
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The opening establishes a new central-London showroom and personalisation destination, alongside the company-reported facilities described above. It does not, by itself, demonstrate increased sales, market share or commercial success.
For secondary reporting on the opening and visitor timing, Industry News covered H.R. Owen’s launch on 1 October 2026.
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