October DealsAmazon USOctober deal check: compare before you payAmazon US: current deals, useful picks and tech finds.Check DealsClean PCRecommendedOne scan can reveal what keeps slowing WindowsLook for cleanup and repair opportunities.Run ScanOctober DealsAmazon USDeal season is back - check today's better picksAmazon US: current deals, useful picks and tech finds.See Picks×
Skip to content
CarCodyAdvertise
Service recordThe Garage

Formula 1 Teams and Their Watch Sponsors in 2026: Who Wins?

TAG Heuer is F1’s sport-wide Official Timekeeper, while team partnerships vary in visibility and verification. IWC’s 2026 Mercedes watch is a standout named team edition.
Entry036 Date Time3 min MechanicCarCody Team

Free tools Windows power users keep installed

One-click scans. No signup required.

Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.

There is no official horological championship, but the answer depends on what you count. TAG Heuer has the broadest role as Formula 1’s Official Timekeeper from 2025; IWC has one of the clearest team-watch stories, with Mercedes and a new 2026 watch. These are different kinds of partnerships, not a single league table.

Who is Formula 1’s official timekeeper in 2026?

TAG Heuer is Formula 1’s Official Timekeeper, a sport-wide role that began in 2025 as part of F1’s ten-year partnership with LVMH. That does not make TAG Heuer the watch sponsor of every team. F1’s partner page lists the Formula 1, Carrera and Monaco collections alongside the timekeeper relationship.

F1 said on 6 January 2025 that TAG Heuer was the first luxury brand to have its logo on an F1 car, in 1969, and the first to sponsor a team, in 1971. The same announcement attributed 230 wins, 595 podiums, 8,882 points, 11 World Constructors’ Championships and 14 World Drivers’ Championships to the brand’s team associations through that date. These are historical figures reported by Formula One World Championship Limited, not a current-season tally or an independent ranking.

Which F1 teams have watch partners in 2026?

The available 2026 overview reports watch partners for eight of the eleven teams. Confirmation is stronger for some entries than others: the table distinguishes official team or brand documentation from partnerships reported in that secondary overview. A reported entry should not be treated as equally verified or as proof of a contract’s current terms.

Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.
#1 Best Overall
Tag Heuer Formula 1 Blue Dial Stainless Steel Men's Watch WAZ1118.BA0875
  • Movement: Quartz
  • Case Size: 41 mm
  • Band Width: 20 mm
  • Water Resistance: 200 Meters
  • Crystal: Scratch Resistant Sapphire
Team or level Watch brand What is established
Formula 1, sport-wide TAG Heuer Official Timekeeper from 2025; F1’s partner page lists Formula 1, Carrera and Monaco collections.
Mercedes-AMG PETRONAS IWC Schaffhausen The team identifies IWC as its Official Engineering Partner since 2013; IWC announced a new team watch in August 2026.
Visa Cash App Racing Bulls TUDOR TUDOR’s official 2026 partner page describes branding on the rear wing and driver suits.
Ferrari Richard Mille Ferrari announced Richard Mille as Team Partner and Official Watch starting the following F1 season in 2021. A 2026 overview reports the relationship continues, but current continuity is not independently confirmed here.
McLaren Richard Mille Reported by a 2026 secondary overview; current official team or brand confirmation is not established here.
Oracle Red Bull Racing TAG Heuer Reported by a 2026 secondary overview; historical F1 coverage records a partnership beginning in 2016, but current 2026 official confirmation is not established here.
Aston Martin Breitling Reported by a 2026 secondary overview; current official team or brand confirmation is not established here.
Williams Girard-Perregaux Reported by a 2026 secondary overview; current official team or brand confirmation is not established here.
Alpine H. Moser & Cie Reported by a 2026 secondary overview; current official team or brand confirmation is not established here.
Three other teams Not identified in that overview The overview reports partners for eight of eleven teams; this alone does not establish that the other three lack watch partnerships.

The overview is useful for seeing the reported breadth of the grid, but it is not a substitute for current team or brand announcements. Contracts can change, and the entries noted as secondary-only should be read as reported rather than fully corroborated.

Which team has a dedicated 2026 watch?

IWC announced reference IW388121 on 27 August 2026 as the Pilot’s Watch Chronograph 41 Mercedes-AMG PETRONAS Formula One Team watch. IWC describes it as a 41 mm chronograph made from Grade 5 titanium, with a vivid purple dial inspired by Singapore’s national flower, Vanda Miss Joaquim. The brand says its Mercedes partnership began in 2013.

Rank #2
CITIZEN Men's Eco-Drive Brycen 44mm Stainless Steel CA0781-50L
  • Men's luxury timepieces with technical advancements and a sporty style
  • 1/5 Second Chronograph Measures up to 60 Minutes, 12/24 Hour Time, Date
  • Silver-Tone Stainless Steel
  • Spherical Mineral Crystal, Blue Dial
  • 100 Meters Water Resistant and 5 Year Limited Warranty

This makes IWC a strong contender for the most recognizable current team-watch example: a named team, an identifiable reference and a long-running relationship. It is not a verdict on watch quality or sponsorship value, neither of which is comparatively established here.

How to judge who “wins”

There is no official ranking of these partnerships. A useful comparison separates four different measures rather than treating every logo or product tie-in as equivalent:

Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.
Rank #3
Tag Heuer Formula 1 Black Dial Men's Watch WAZ1110.BA0875
  • Dial Color: Black, Case Shape: Round, Dial Glass Material: Sapphire Crystal
  • Band Color: Silver, Band Material: Stainless Steel
  • Watch Movement Type: SwissQuartz, Watch Display Type: Analog
  • Case Material: Stainless Steel, Stainless Steel Bezel
  • Warranty type:Manufacturer; 2 Years International Warranty
  • Exposure: TAG Heuer’s timekeeper role is sport-wide; a team partnership centers on one constructor.
  • Duration: IWC and Mercedes have a relationship documented since 2013, while some other entries are reported for 2026 without equivalent confirmation here.
  • Integration: TUDOR’s official Racing Bulls page specifies rear-wing and driver-suit branding, making the visible placement clear.
  • Product identity: IWC has a specific 2026 team-watch reference. F1’s TAG Heuer page establishes relevant collections, but does not mean every Formula 1 collection watch is a team edition.

On breadth of exposure, TAG Heuer has the strongest case. On a clearly identifiable current team watch and documented relationship, IWC stands out. Those answers differ because they measure different things.

Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Support on Ko-Fi

What should a buyer look for?

TAG Heuer’s Formula 1 collection is a natural product category for fans drawn to the sport-wide timekeeper, while IWC’s IW388121 is a specific Mercedes team-watch example. The cited brand and F1 pages establish those relationships and product identities, not current retailer stock, pricing, or marketplace availability. Check the exact model and its official status with the seller; do not assume a generic TAG Heuer Formula 1 watch is an official team edition.

Quick Recap

Bestseller No. 1
Tag Heuer Formula 1 Blue Dial Stainless Steel Men's Watch WAZ1118.BA0875
Tag Heuer Formula 1 Blue Dial Stainless Steel Men's Watch WAZ1118.BA0875
Movement: Quartz; Case Size: 41 mm; Band Width: 20 mm; Water Resistance: 200 Meters; Crystal: Scratch Resistant Sapphire
$2,000.00
Bestseller No. 2
CITIZEN Men's Eco-Drive Brycen 44mm Stainless Steel CA0781-50L
CITIZEN Men's Eco-Drive Brycen 44mm Stainless Steel CA0781-50L
Men's luxury timepieces with technical advancements and a sporty style; 1/5 Second Chronograph Measures up to 60 Minutes, 12/24 Hour Time, Date
$375.00
Bestseller No. 3
Tag Heuer Formula 1 Black Dial Men's Watch WAZ1110.BA0875
Tag Heuer Formula 1 Black Dial Men's Watch WAZ1110.BA0875
Dial Color: Black, Case Shape: Round, Dial Glass Material: Sapphire Crystal; Band Color: Silver, Band Material: Stainless Steel
$1,990.00
SaleBestseller No. 4
Tag Heuer Formula 1 Automatic Mens Watch WAZ2011.BA0842
Tag Heuer Formula 1 Automatic Mens Watch WAZ2011.BA0842
Featuring a Silver-tone Band, Silver-tone Case, Scratch Resistant Sapphire Crystal; Automatic movement
$2,540.00
SaleBestseller No. 5
Tommy Hilfiger Men's Stainless Steel Racing-Inspired Watch (Model 1792082)
Tommy Hilfiger Men's Stainless Steel Racing-Inspired Watch (Model 1792082)
Durable Mineral Crystal: Made from glass and protects watch from scratches.
$140.00
Best Value
Sale
Tommy Hilfiger Men's Stainless Steel Racing-Inspired Watch (Model 1792082)
  • Make every second count with this racing-inspired watch for him. This sporty watch features a multi-layer dial with a sub-eye guard, and a multifunction movement that shows the weekday, hour, and date to keep you on track. The textured bezel sits on the 46 mm case, making it a top contender. Ready, set, go!
  • Quality Materials: Men's stainless steel and ionic plated black steel case, black dial with index, black silicone strap.
  • Quartz Multifunction: It’s a battery-powered watch that sends energy through a quartz crystal. Is typically built into three separate dials for the day of the week, date of the month and 24-hour time.
  • Durable Mineral Crystal: Made from glass and protects watch from scratches.
  • Caring for Your Timepiece: Your Tommy Hilfiger watch has been developed with meticulous attention to quality, function and detail. A maintenance interval of 3 to 5 years is recommended, in addition to any required battery replacement. Never open the watch yourself.
Rank #4
Sale
Tag Heuer Formula 1 Automatic Mens Watch WAZ2011.BA0842
  • Featuring a Silver-tone Band, Silver-tone Case, Scratch Resistant Sapphire Crystal
  • Automatic movement
  • Anthracite dial
  • Date display

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

More from the Garage

  1. Entry001Date09 OCT 26Time3 minWhich Brake Pad Should You Buy From RockAuto or Elsewhere?Section: Blog
  2. Entry002Date09 OCT 26Time5 minThe Pros and Cons of Touchless Car Wash SystemsSection: Blog
  3. Entry003Date09 OCT 26Time3 minCan a Trickle Charger or Battery Tender Properly Charge a Car Battery?Section: Blog

Thanks for visiting Carcody

Carcody.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.co

Recommended PC Tool
Recommended PC Tool
Crashes, No Sound, or Screen Glitches?Free driver scan
PC Slower Than It Used to Be?Free scan - under a minute

Two free Windows tools

One Free Minute Could Fix That PC

Before you go - each of these free tools takes about a minute and tackles what quietly slows a Windows PC down.

Special offer. View Outbyte info, uninstall instructions, EULA, and Privacy Policy.