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Michael Leiters became Porsche AG’s CEO and Chairman on January 1, 2026, taking over from Oliver Blume. Blume continues as CEO of Volkswagen Group. Leiters brings experience leading McLaren Automotive and serving as Ferrari’s chief technology officer, along with more than 13 years in Porsche roles that included work on the Cayenne and leadership of the SUV product line.
Who is Porsche’s new CEO?
Dr. Michael Leiters is an automotive engineer and executive whose career has included senior roles at Porsche, Ferrari and McLaren. Porsche’s Executive Board biography identifies him as Chairman of the Executive Board since 2026. He studied mechanical engineering at Ruhr University Bochum and RWTH Aachen, and earned his engineering doctorate at RWTH Aachen in 2000.
When did Michael Leiters become Porsche CEO?
Porsche announced on October 17, 2025, that its Supervisory Board had appointed Leiters, with the role taking effect on January 1, 2026. The company’s appointment announcement said Blume would continue as Volkswagen Group CEO after ten years leading Porsche AG.
What experience does Leiters bring to Porsche?
His first Porsche chapter
Leiters joined Porsche in 2000 and worked on the Cayenne Hybrid. In 2009 he became project manager for the complete Cayenne vehicle, and in 2010 he became director of Porsche’s SUV product line. Porsche describes his pre-Ferrari tenure at the company as more than 13 years.
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- Die-cast metal body with plastic parts
- Opening doors and engine compartment
- Detailed chassis
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Ferrari and McLaren
Leiters served as Ferrari’s chief technology officer from 2014 to 2022. He then led McLaren Automotive from July 2022 until April 2025, before returning to Porsche for the CEO appointment.
At the time of his appointment, Porsche Supervisory Board Chairman Dr. Wolfgang Porsche said Leiters’s “leadership style and in-depth expertise” were “ideal prerequisites” for chairing the company’s Executive Board. That is the board chairman’s assessment, rather than an independent evaluation of Leiters’s record.
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What priorities has Porsche announced under Leiters?
In a March 11, 2026, realignment announcement, Porsche described its initial measures as applying its “Value over Volume” principle, particularly in China; ramping up production of the all-electric Cayenne with a focus on quality; streamlining management and reducing hierarchy and bureaucracy; and concentrating more strongly on the core business. These are company-stated actions and priorities, not evidence that the changes have already delivered results.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What is Porsche considering for Strategy 2035?
The same March announcement said Leiters had outlined early cornerstones of Strategy 2035 about seventy days after taking office. Porsche said it was considering expansion into higher-margin segments, including models or derivatives positioned above its current two-door sports cars and above the Cayenne. The company described these as considerations—not confirmed products or launch plans.
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- Scale: 1: 24.
- Length 179 mm.
In its January–June 2026 reporting materials, Porsche attributed a statement to Leiters saying the team had worked intensively and with discipline on its strategy over the previous six months, while adding that “we still have a lot of work ahead of us” to position Porsche robustly for a challenging future. The statement appears alongside the company’s Reports & Presentations materials; it reflects management’s own account, not an independent assessment of the strategy or its eventual impact.
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