Dodge’s December 2024 “Save the Planet” campaign turned a familiar environmental appeal into a joke at other electric vehicles’ expense. The ad says the all-electric Charger Daytona will save the planet from “lame, soulless, weak-looking, self-driving sleep pods”—a deliberately provocative line that expresses Dodge’s muscle-car positioning, not an objective verdict on competing EVs.
What does Dodge’s “Save the Planet” ad say?
Announced by Stellantis on December 4, 2024, the campaign begins in the register of an earnest environmental message before revealing its punchline: Dodge claims its Charger Daytona will save the planet from rival vehicles it describes as “lame, soulless, weak-looking, self-driving sleep pods.” The narration ends with an exasperated “(gah)!”
The joke reverses the familiar EV pitch that electric vehicles are a way to help the environment. Here, Dodge uses “save the planet” to frame its electric car as a remedy for what it portrays as bland, overly automated rivals. “Soulless” is campaign rhetoric: the brand’s swipe at vehicles it considers lacking in personality, not a factual assessment of other EVs.
Why did Dodge frame an EV campaign this way?
The Charger Daytona is electric, but Dodge’s message leans into its muscle-car identity rather than leading with an environmental argument. The contrast is the point: an EV can still be presented through the language of power, sound and attitude. Contemporaneous coverage described the spot as an ironic flip of earnest environmental advertising, built around aggressive humor and muscle-car positioning. (Electrek, December 6, 2024; Marketing Dive, December 5, 2024)
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In the campaign announcement, Stellantis North America chief marketing officer Raj Register said: “’Save the Planet’ speaks to the power of Dodge in a way that only Dodge can.” Dodge//SRT CEO Matt McAlear described the campaign as a way to introduce the first model Dodge was bringing to market and show how electrification could “push the boundaries and change the conversation.”
Which Charger Daytona did the campaign promote?
The campaign promoted Dodge’s first all-electric vehicle, the Charger Daytona. Stellantis’ December 4, 2024 announcement named two two-door trims: R/T and Scat Pack. The company presented the launch-era specifications below; they are manufacturer claims, not independent test results.
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| Trim | Stellantis’ stated launch specifications |
|---|---|
| Charger Daytona R/T | 496 horsepower and 404 lb.-ft. of torque |
| Charger Daytona Scat Pack | 670 horsepower and 627 lb.-ft. of torque; estimated 0–60 mph in 3.3 seconds and quarter-mile in 11.5 seconds |
The same announcement described a 400-volt dual-motor system. These figures reflect Stellantis’ December 2024 announcement; they should not be read as independent measurements or as a current model-year specification guide.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How was the ad released?
Stellantis said the rollout included a 30-second television spot, shorter social and digital cutdowns, and a 60-second extended version on Dodge’s YouTube channel. The announcement also mentioned campaign merchandise and a choice of an at-home Level 2 charger or charge credits. It did not establish whether those offers remain available today.
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- Brand new box. Black vinyl tires. Detailed interior. Colorful decal artwork. Vintage style packaging. Optional custom wheels. Officially licensed product. Chrome plated small parts. Contains 179 detailed parts. 6.2L V8 supercharged Hemi engine. Paint and cement required (not included). Manufacturer's original unopened packaging. Parts molded in WHITE, unless otherwise indicated.
Stellantis’ December 4, 2024 campaign announcement contains the quoted narration, executive remarks and launch specifications.
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