For 2025, the Zeekr 009 led BitAuto’s Hong Kong MPV model ranking, with 996 registrations versus 540 for the Toyota Alphard. Geely’s annual report also identifies the 009 as Hong Kong’s best-selling MPV model that year. That supports a one-year, model-level lead—not a verified decades-long shift or proof that the 009 outsold Japanese MPVs combined. In BitAuto’s September 2026 monthly ranking, the Alphard was ahead.
What the 2025 Hong Kong MPV ranking shows
BitAuto’s 2025 Hong Kong MPV ranking lists the Zeekr 009 first, with 996 registrations, and the Toyota Alphard second, with 540. The figures are registrations as presented in BitAuto’s model ranking, not prices or market shares. BitAuto says the ranking draws on Hong Kong Transport Department data, but the counts are a secondary compilation rather than a model-level table published directly by the department. BitAuto’s 2025 Hong Kong MPV ranking
Geely’s 2025 annual report separately says the Zeekr 009 was the best-selling MPV model in Hong Kong, China, that year. This is the company’s reported result; it is not a historical series showing when or how a longer-term market change occurred. Geely 2025 Annual Report
Did it beat Japanese MPVs as a group?
The ranking supports a comparison between individual models, not a claim that the Zeekr 009 outsold Japanese MPVs collectively. Several Japanese models appear in the same 2025 list, including the Alphard, Honda Freed, Nissan Serena, Honda Step WGN, Toyota Noah, Toyota Sienta, Toyota Vellfire and Lexus LM.
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| Model | 2025 registrations in BitAuto’s Hong Kong MPV ranking |
|---|---|
| Zeekr 009 | 996 |
| Toyota Alphard | 540 |
| Honda Freed | 469 |
| Nissan Serena | 368 |
| Honda Step WGN | 271 |
| Toyota Noah | 254 |
| Toyota Sienta | 153 |
| Toyota Vellfire | 104 |
| Lexus LM | 98 |
These are model-by-model figures from BitAuto’s 2025 ranking, not a calculation of registrations by country of origin. The 009’s lead over the Alphard therefore does not establish that it beat all Japanese brands or models combined. BitAuto’s 2025 Hong Kong MPV ranking
Why “after decades” is not established
The available evidence identifies the 009 as the leading MPV model in 2025, but does not provide a consistent historical model-level series showing which vehicle led Hong Kong’s MPV market over prior decades. Nor does it define “Japanese dominance” as a specific model’s lead, a combined share for Japanese makes, or another measure. Without that history and definition, the 2025 result cannot establish when a change began or whether it ended a decades-long pattern.
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What the later monthly ranking says
The 2025 annual result should not be read as a permanent lead. In BitAuto’s September 2026 Hong Kong MPV ranking, the Toyota Alphard was fourth with 48 registrations and the Zeekr 009 was ninth with 27. This is a one-month comparison, not a full-year result. BitAuto’s September 2026 Hong Kong MPV ranking
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How the official data fits
Hong Kong’s Transport Department publishes vehicle-registration tables that include first registrations of private cars by make and by characteristics such as vehicle status, fuel type and body type. Its March 2026 digest includes Zeekr among electric private cars. The official tables available for this comparison do not provide the model-level MPV ranking needed to independently confirm BitAuto’s 009-versus-Alphard counts. Hong Kong Transport Department vehicle-registration data
Rank #3
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Geely’s 2025 interim report also says the 009 was an MPV-segment sales champion in major international markets including Hong Kong and Thailand during the reported period. That is additional company reporting, but it does not supply the historical series needed to substantiate a decades-long claim. Geely 2025 Interim Report
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