Daniel Ricciardo returned to the spotlight in March 2025 to launch Enchanté Rosé, a wine developed with Australian producer St Hugo and winemaker Trina Smith. At launch, it was promoted as available through Dan Murphy’s; that dated announcement does not establish where it can be bought today.
What is Daniel Ricciardo’s new rosé called?
The wine is Enchanté Rosé, a collaboration between Ricciardo’s DR3 brand and St Hugo. Ricciardo introduced it as his latest project with the winery and named Trina Smith as a collaborator. Dan Murphy’s described the wine as mataro-based and said it was developed with St Hugo senior winemaker Smith. Dan Murphy’s launch interview
What did it taste like, according to the launch descriptions?
Ricciardo described Enchanté as crisp and refreshing, with red berry and summer stone fruit accents. Dan Murphy’s characterized it as dry and light, with fresh berry flavours, floral aromas, minerality and a crisp, clean mouthfeel. These are promotional and retailer descriptions, not an independent tasting assessment.
For food, Dan Murphy’s suggested creamy garlic prawns, cheese and cured meats, or spaghetti alle vongole. Those are the retailer’s pairing ideas, rather than independently tested matches.
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- Fresh and lively wine made from a Columbia Valley rosé blend
- Dry rosé wine with bright aromas and crisp finish
- 12.5% alcohol and light body makes for a versatile wine that is enjoyable both on its own and with food
- Pairs well with light pasta and rice dishes, grilled fish and a wide array of cheeses
- Vintage may vary
Where was Enchanté Rosé available?
At its March 2025 launch, Endeavour Group said the wine was available exclusively at Dan Murphy’s stores nationwide, while the retailer said customers could find it in store and online across Australia. That establishes the launch channel, not current stock or continuing exclusivity. Check Dan Murphy’s current listing or contact a store for up-to-date availability. Endeavour Group’s 20 March 2025 announcement
The launch interview displayed a My Dan’s member price of $35, reduced from $39.99 through 26 March 2025, and $228 for a case of six. These were dated launch offers, not current prices; the page showed the product out of stock when it was crawled. Dan Murphy’s launch interview
Rank #2
- Import: Côtes de Provence – grown in choice land surrounding the region of La Motte en Provence, France
- Very pale salmon pink color
- Dry with zero sugar
- Very aromatic with great fruit – a floral nose, crisp minerality, and notes of peaches, grapefruit, and bright red berries
- Stainless steel fermentation
What was the Dan Murphé activation?
Dan Murphé was a temporary Dan Murphy’s store experience in South Melbourne associated with the Australian Grand Prix weekend of 14–16 March 2025. Endeavour Group’s announcement also described promotional activities around the launch. The activation has passed and is not an ongoing store or event. Endeavour Group’s announcement
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Was Ricciardo returning to Formula One?
No racing comeback was announced as part of the wine launch. PerthNow’s 7 March 2025 report framed the advertisement as a spotlight moment after Ricciardo’s September 2024 departure from Red Bull, and noted that he had dismissed speculation about joining Cadillac. That report is historical context; the wine news does not establish his current racing status. PerthNow, 7 March 2025
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Quick Recap
Best Value
- Import - France
- The Palm is a blend of Grenache, Cinsault and Syrah made from grapes which are selected from the best vineyards in the appellation Coteaux d'Aix-en-Provence
- Pale pink with green hues both of which are clear & very expressive
- Great aromatic freshness on the nose followed by more subtle, fruity notes on the palate
- The freshness is coupled with exceptional length and roundness. Crisp and suave finish
Rank #4
- Crafted in a style typical of wineries in the Provence region of France, extracting a delicate pink color from our prized Grenache grapes.
- The juice is fermented in stainless steel tanks and aged “sur-lie” to develop soft creamy notes that balance the vibrant acidity.
- The elegant and racy Rosé offers aromas of mango and citrus zest that lead to flavors of white peach, nectarine, and fresh raspberry with lingering notes of lavender.
- Rated 91 points and chosen as #60 of the Top 100 Wines of 2021 list by Wine Enthusiast (Dec. 2021)
- Enjoy well-chilled any time of day, for brunch, happy hour or as an aperitif and it pairs well with charcuterie plates, shellfish, or Mediterranean fare.
Rank #3
- Import: Provence, France
- The vineyard is characterised by shallow soil, laid on a waterproof subsoil sandstone slab. This excellent terroir is nourished with a natural compost of oak leaves and vine stalks. The plots are marked out with grassy areas.
- Vibrant Pale pink with copper reflections. Classic Provencal red berries leading to scents of the holidays.
- The spice notes from the Syrah provides a dry, white pepper characteristic. A touch of Rolle gives great acidity and brightness.
- Pairings: a perfect wine to take to a BBQ and serve with grilled chicken and vegetable skewers. The spice notes will compliment roasted meats
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
