Dana White’s $1.5 million winning bid at Barrett-Jackson’s September 2026 Las Vegas Auction bought two trucks sold together—not a single Ram. The charity lot paired a one-of-one 2027 Ram 1500 Rumble Bee SRT with a custom one-of-one 2005 Dodge Ram 1500 SRT-10. Barrett-Jackson said the full hammer price benefited Folds of Honor and the UFC Foundation.
What did Dana White buy for $1.5 million?
White bought a two-truck charity lot at Barrett-Jackson’s Las Vegas Auction. The pair crossed the block on Friday, September 11, 2026, during the three-day event at the Las Vegas Convention Center’s West Hall, held September 10–12.
- 2027 Ram 1500 Rumble Bee SRT: Barrett-Jackson’s sale description identifies it as the first retail-production, one-of-one truck.
- 2005 Dodge Ram 1500 SRT-10: The sale description calls it a custom one-of-one truck.
The sale description identifies both vehicles but does not provide a complete build sheet for either truck. SEMA’s pre-auction announcement said the Rumble Bee lineup was planned with a Quad Cab, short bed, widebody configuration and three HEMI V8 powertrains; those are lineup details, not a verified specification sheet for the auction truck. The sources do not establish the 2005 truck’s post-build engine, output, or accessory details. Barrett-Jackson’s official sale video description · SEMA’s announcement
How did the sale benefit charity?
Barrett-Jackson’s official video description says 100% of the $1.5 million hammer price benefited Folds of Honor and the UFC Foundation. The UFC’s pre-auction announcement said Barrett-Jackson waived all fees and commissions. No precise division of the proceeds between the two organizations was stated in the cited announcements.
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The UFC described Folds of Honor as providing educational scholarships to families of fallen or disabled military members and first responders. Its announcement about the planned sale also identified the September 11 auction date. UFC’s August 24, 2026 announcement
Did the Ram lot outsell every supercar?
The $1.5 million bid exceeded the prices of two notable sports-car sales highlighted by Barrett-Jackson: a 2019 Ford GT sold for $968,000 and a 2025 Porsche 911 GT3 RS Weissach sold for $495,000. Those are direct price comparisons, but the available event results do not establish that the truck lot outsold every vehicle that could be classified as a supercar. That broader claim would require a complete results list and a clear definition of “supercar.”
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| Barrett-Jackson Las Vegas result | Reported price | What the result covers |
|---|---|---|
| Dana White’s Ram charity lot | $1.5 million | Two trucks sold together; full hammer price stated to benefit two charities |
| 2019 Ford GT | $968,000 | One vehicle; highlighted by Barrett-Jackson |
| 2025 Porsche 911 GT3 RS Weissach | $495,000 | One vehicle; highlighted by Barrett-Jackson |
All three prices are results reported by Barrett-Jackson for its 2026 Las Vegas Auction. The truck figure is for a two-vehicle charity lot, while the Ford and Porsche figures are individual vehicle sales. Barrett-Jackson’s September 14, 2026 event recap
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How large was the Las Vegas auction?
Barrett-Jackson reported that 593 collectible vehicles generated close to $35 million in sales. Another 250 automobilia pieces brought in more than $1.1 million, taking total auction sales—including vehicles and automobilia—to close to $36 million. These are auction-house-reported event totals.
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Barrett-Jackson chairman and CEO Craig Jackson said, “We just wrote another amazing chapter in Barrett-Jackson and Las Vegas history.” Reflecting on the September 11 charity result, he added, “On 9/11, we were incredibly proud to raise significant funds for Folds of Honor and the UFC Foundation, highlighted by an unforgettable $1.5-million winning bid by our good friend Dana White.” Barrett-Jackson’s event recap
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