For the 2024 U.S. model year, Toyota’s SUV and crossover lineup included the 4Runner, Corolla Cross, Highlander, Grand Highlander, Land Cruiser, RAV4, Sequoia, Venza, and bZ4X. Several were also offered in hybrid or plug-in-hybrid variants. Verified launch MSRPs in the available Toyota sources include $28,745 for a RAV4 LE FWD, $43,070 for a gas Grand Highlander, and $55,950 for a Land Cruiser; these are historical manufacturer prices, not current used-car values or dealer quotes.
Which Toyota SUVs were available for 2024?
Toyota’s official 2024 model-year overview is the boundary for this U.S. lineup guide. It lists nine SUV or crossover nameplates. Electrified versions such as the RAV4 Hybrid and RAV4 Prime are variants within that lineup, rather than separate unrelated models.
| 2024 model | Role or powertrain information verified here | Verified 2024 launch MSRP |
|---|---|---|
| 4Runner | Listed in Toyota’s 2024 U.S. SUV lineup | Not established in the available sources |
| Corolla Cross | Listed in Toyota’s lineup; a Corolla Cross Hybrid variant was also listed | Not established in the available sources |
| Highlander | Listed in Toyota’s lineup; a Highlander Hybrid variant was also listed | Not established in the available sources |
| Grand Highlander | Gas, hybrid, and Hybrid MAX powertrains | Gas: $43,070; hybrid: $44,670; Hybrid MAX: $54,040 |
| Land Cruiser | Listed in Toyota’s 2024 U.S. SUV lineup | $55,950 |
| RAV4 | Gas, hybrid, and plug-in-hybrid RAV4 Prime variants; gas models offered FWD, AWD, or Dynamic Torque Vectoring AWD | LE FWD: $28,745 |
| Sequoia | Listed in Toyota’s 2024 U.S. SUV lineup | Not established in the available sources |
| Venza | Listed in Toyota’s 2024 U.S. SUV lineup | Not established in the available sources |
| bZ4X | Listed in Toyota’s 2024 U.S. SUV lineup | Not established in the available sources |
“Not established” means the research used for this guide did not verify a launch price; it does not mean the vehicle was unavailable. Toyota’s overview and newsroom listings establish the lineup and several electrified variants, but do not provide a complete, verified price and specification grid here.
Verified 2024 Toyota SUV launch prices
The figures below are 2024 model-year manufacturer’s suggested retail prices announced by Toyota. They are not current asking prices, transaction prices, or a complete price range for each model.
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- RAV4: The RAV4 LE FWD had a starting MSRP of $28,745. Toyota said gas models were offered in six grades, with FWD, AWD, or Dynamic Torque Vectoring AWD available. (Toyota USA Newsroom, 2023.)
- Grand Highlander: Starting MSRPs were $43,070 for gas, $44,670 for hybrid, and $54,040 for Hybrid MAX. Toyota listed 2.4-liter turbo gas, 2.5-liter hybrid, and Hybrid MAX powertrains. (Toyota USA Newsroom, 2023.)
- Land Cruiser: Starting MSRP was $55,950. (Toyota USA Newsroom, 2023.)
A complete verified price ladder for every 2024 model, grade, and powertrain is not available in the research for this article. Check original Toyota pricing documents or a vehicle’s window sticker for the exact configuration and market; do not treat these three figures as the full lineup’s price range.
How to compare the 2024 Toyota SUV lineup
Start with the vehicle’s role and the powertrain you want, then confirm details for the specific grade. The available research confirms the lineup and selected powertrain and pricing facts, but not a complete grid of seating, cargo capacity, fuel economy, electric range, or towing figures. Avoid comparing those specifications without checking the relevant 2024 model-specific source.
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- Choose a vehicle type. Decide whether you need a smaller crossover, a family-oriented vehicle, or a full-size SUV. Confirm dimensions and seating for the exact model and grade.
- Compare powertrains. Toyota’s 2024 lineup included gas and electrified branches. The Grand Highlander, for example, was offered with gas, hybrid, and Hybrid MAX powertrains; Toyota also listed hybrid or plug-in-hybrid variants for several other models.
- Check drivetrain by configuration. Availability differs by model and grade. For the gas RAV4, Toyota listed FWD, AWD, and Dynamic Torque Vectoring AWD choices.
- Use like-for-like prices. Compare the same model year, grade, drivetrain, and powertrain. A base gas MSRP should not be presented as the price of a hybrid or higher-grade version.
- Verify the actual vehicle price. Launch MSRP is a historical reference. Current used-car prices, local dealer offers, options, taxes, and fees can differ.
Finding photos and specifications
Toyota’s 2024 model-year overview provides images for its vehicles. For detailed images and specifications, use the individual 2024 model page; Toyota’s RAV4 newsroom vehicle page is one example of a page with a gallery and product-specification download. Review Toyota’s image-use terms before publishing: its newsroom materials are for editorial use and have limits on modification.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.FAQ
Which Toyota SUVs were available for 2024?
Toyota’s 2024 U.S. overview listed the 4Runner, Corolla Cross, Highlander, Grand Highlander, Land Cruiser, RAV4, Sequoia, Venza, and bZ4X. The lineup also included electrified variants of some models.
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How much did a 2024 Toyota SUV cost?
Prices varied by model, grade, and powertrain. Verified launch MSRPs in the available sources are $28,745 for the RAV4 LE FWD, $43,070 for a gas Grand Highlander, and $55,950 for the Land Cruiser. These are Toyota-announced 2024 model-year prices, not current market prices.
What was the difference between the Highlander and Grand Highlander?
Both were in Toyota’s 2024 U.S. lineup, but the available research here does not establish a complete specification comparison between them. Check their individual 2024 model sources for dimensions, seating, cargo, and powertrain details. The Grand Highlander release confirms gas, hybrid, and Hybrid MAX options.
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Which 2024 Toyota SUVs were hybrid?
Toyota’s 2024 newsroom materials list Corolla Cross Hybrid, Highlander Hybrid, RAV4 Hybrid, and RAV4 Prime. The Grand Highlander also had hybrid and Hybrid MAX powertrains. RAV4 Prime is a plug-in hybrid, not simply a conventional hybrid.
Did Toyota still sell the Venza for 2024?
Yes. The Venza appears in Toyota’s official 2024 U.S. SUV and crossover lineup overview.
Are these prices current?
No. The stated figures are historical 2024 model-year launch MSRPs announced by Toyota. Current used-vehicle values and dealer offers depend on the vehicle and market.
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