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1Fix the driver behind crashes, sound loss and screen glitches2Clear out junk files and repair common Windows errors3Scan for outdated or missing drivers - takes under a minuteBMW confirms 40 launches by 2027, including first electric M car, but the headline does not mean 40 new electric nameplates. BMW says 40 new models and model updates using Neue Klasse technology will reach roads worldwide by 2027 across battery-electric, plug-in-hybrid, and internal-combustion drivetrains; BMW M’s fully electric high-performance rollout starts in 2027.
The BMW iX3 is the first series-production Neue Klasse model, and BMW identifies the BMW i3 as the second model due in 2026. BMW’s wider plan includes significant updates as well as new vehicles, so the final lineup will not be a list of 40 entirely new EVs.
BMW M has confirmed the direction of its first electric high-performance vehicles, including a four-motor BMW M eDrive concept and a performance-oriented high-voltage battery. BMW has not yet confirmed the first car’s final consumer name, price, range, power, or exact U.S. sales date.
Key takeaways
- BMW says 40 new models and model updates using Neue Klasse technology will reach roads worldwide by 2027.
- The 40-vehicle figure includes battery-electric vehicles, plug-in hybrids, and internal-combustion vehicles; BMW has not said that all 40 will be EVs.
- The BMW iX3 is the first series-production Neue Klasse model, while BMW identifies the BMW i3 as the second model and says it is due in 2026.
- BMW M says its Neue Klasse high-performance vehicles will use a fully electric drivetrain from 2027, with a four-motor BMW M eDrive concept.
- BMW has not confirmed the first electric M car’s final production name, price, range, power output, acceleration, or exact U.S. sales date in the cited official material.
What does BMW’s 40-launch plan actually include?
BMW’s 40-launch plan is a worldwide portfolio rollout of new vehicles and significant model updates, not a promise of 40 entirely new electric nameplates. BMW Group’s official Neue Klasse overview says that “40 new models and upcoming updates” will use Neue Klasse technology and design language by 2027. BMW Chairman Oliver Zipse describes the same target as putting “40 new models and model updates with NEUE KLASSE technology on the roads worldwide by 2027.”
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The wording is important because “launches” is convenient shorthand, while BMW’s own wording includes both new models and updates. BMW’s official technical history also describes the program as some 40 new or significantly updated models arriving by the end of 2027.
According to BMW Group’s 2025 Neue Klasse overview, the program covers the BMW brand’s future product portfolio and combines a new design language with new electric, digital, and manufacturing technology. The BMW Group, rather than BMW M GmbH alone, owns the broader 40-model target. BMW M’s separate announcement covers the high-performance subset of that transformation.
| Question | What BMW has confirmed | What the confirmation does not mean |
|---|---|---|
| How many vehicles are planned? | 40 new models and model updates by 2027 | 40 completely new nameplates |
| Where does the target apply? | Roads worldwide | Simultaneous availability in every country |
| Which drivetrains are included? | Battery-electric, plug-in-hybrid, and internal-combustion vehicles | 40 battery-electric vehicles |
| What technology links the rollout? | Neue Klasse technology and design language | One identical specification for every market |
| What is the high-performance element? | Fully electric BMW M Neue Klasse vehicles from 2027 | A confirmed final name or consumer specification for the first electric M car |
Is BMW really launching 40 electric cars?
No. BMW is not saying that all 40 planned launches will be electric cars. BMW’s official material explicitly includes battery-electric vehicles, plug-in hybrids, and internal-combustion vehicles in the total. The cited BMW sources do not provide a separate count for how many of the 40 will be battery-electric.
BMW’s 2025 Annual Conference material describes more than 40 models with all drive variants arriving in quick succession through 2027. BMW’s investor material connects the rollout with electric drivetrains, a new digital onboard architecture, and next-generation high-voltage battery factories, but those investments do not turn the overall 40-model figure into an EV-only figure.
The most accurate description is therefore: BMW plans 40 new models and updates using Neue Klasse technology and design by 2027, across several drivetrain types. Calling the plan “40 new BMW EVs” overstates what BMW has announced.
Which Neue Klasse models are confirmed first?
The BMW iX3 is the first series-production Neue Klasse model, and BMW identifies the BMW i3 as the second model, due to follow in 2026. BMW has also referred to a sporty sedan planned for 2026, although the cited official material does not require or support assigning that sedan a final public model name.
| Vehicle or program | Confirmed status | Drivetrain information | Timing or market detail |
|---|---|---|---|
| BMW iX3 | First series-production Neue Klasse model | Battery-electric | First vehicle in the series-production Neue Klasse rollout |
| BMW i3 | Second Neue Klasse model | Not fully specified in the cited summary | Due in 2026 |
| Sporty sedan | BMW has referred to it as a core BMW-brand model | Not specified in the cited material | Planned for 2026 |
| BMW X5 40 xDrive | Part of the U.S. 2027 X5 rollout | Internal-combustion configuration | BMW says the rollout begins in October |
| BMW X5 40 | Part of the U.S. 2027 X5 rollout | Rear-wheel drive | Follows in the first quarter of 2027 |
| BMW X5 50e xDrive | Part of the U.S. 2027 X5 rollout | Plug-in hybrid | Follows in the first quarter of 2027 |
| BMW iX5 60 xDrive | First battery-electric X5 in the cited U.S. announcement | Battery-electric | Follows in the first quarter of 2027 |
The X5 schedule demonstrates why BMW’s 40-model announcement should be read as a portfolio strategy. In the United States, BMW’s announcement places an internal-combustion X5, a rear-wheel-drive X5, a plug-in-hybrid X5, and the first battery-electric iX5 within the same broader rollout. The official BMW USA X5 and iX5 announcement supplies those U.S.-specific configurations and timing details.
What is the first electric BMW M car?
The first electric BMW M car is part of BMW M’s Neue Klasse high-performance program, which BMW says will begin introducing fully electric high-performance vehicles from 2027. BMW USA separately says that the market introduction of the first BMW M vehicles featuring Neue Klasse technology is planned for 2027.
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BMW M has not yet published all of the consumer details for the first production vehicle in the cited official sources. BMW has confirmed the technology direction and some engineering themes, but not a final retail name, price, range, power output, acceleration figure, or exact U.S. on-sale date.
“From 2027, the BMW M Neue Klasse will usher in a new era in the high-performance vehicle segment and, for the first time, bring BMW M’s motto, ‘Born on the racetrack. Made for the streets. Core of a passionate community’, to life with a fully electric drivetrain.”
That is a BMW Group statement about BMW M’s future program, not an independent test result. BMW describes the vehicle concept as combining racetrack-ready performance with everyday road use, but production performance must be evaluated separately when BMW publishes final specifications and independent tests become available. The BMW M electric-performance announcement is the primary source for the 2027 timing and technology claims.
What technology has BMW M disclosed?
- Four electric motors: BMW’s BMW M eDrive concept uses four electric motors, one at each wheel.
- Integrated BMW M Dynamic Performance Control: The control system is intended to coordinate the motors and vehicle dynamics as part of the M-specific electric architecture.
- Performance-optimized high-voltage battery: BMW says the battery has increased charging capacity, although the cited announcement does not provide a final charging time or usable-capacity figure.
- Dual-purpose positioning: BMW presents the fully electric M drivetrain as suitable for racetrack performance and everyday road use. That remains BMW’s positioning until production-car testing verifies it.
BMW USA’s BMW M Concept Neue Klasse page provides the official concept context. A concept, prototype, engineering demonstration, or company target should not be treated as a tested production specification.
Will the electric M3 arrive in 2027?
BMW has not confirmed that the first electric M car will officially be called the electric M3. “Electric M3,” “iM3,” and similar labels may appear in enthusiast discussion or automotive reporting, but those names should be treated as expectations or shorthand until BMW confirms a production name.
The reliable statement is narrower: BMW M plans fully electric Neue Klasse high-performance vehicles from 2027, and BMW USA says the first BMW M vehicles with Neue Klasse technology are planned for market introduction in 2027. The cited official sources do not establish whether the first car will carry an M3 badge, an iM3 badge, another existing-series name, or a new name.
| Detail | Confirmed by BMW in the cited material? | Safe description |
|---|---|---|
| Fully electric drivetrain | Yes | BMW M Neue Klasse high-performance vehicles will use a fully electric drivetrain from 2027 |
| Four electric motors | Yes, as a disclosed BMW M eDrive concept feature | BMW has described a four-motor electric M architecture |
| Production name | No | Use “first electric BMW M car” or “BMW M Neue Klasse” |
| Power output | No | Do not publish a final horsepower figure as confirmed |
| Driving range | No | Do not publish a final range figure as confirmed |
| Price | No | Wait for market-specific BMW pricing |
| Exact U.S. sales date | No | Use BMW’s planned 2027 market-introduction window |
Why is BMW calling this Neue Klasse?
Neue Klasse is BMW’s name for a new generation of vehicle technology, design, digital architecture, and electric-vehicle manufacturing capability. The name originally referred to a historically important BMW vehicle era; in the current program, BMW uses Neue Klasse to describe the technology and design foundation for a broad product transformation.
BMW’s strategy is not limited to adding isolated EVs beside existing models. The company is using the launch wave to introduce a new digital onboard architecture, new high-voltage battery technology, and related factory capacity while applying the design language and technology to multiple vehicle types. That makes Neue Klasse relevant to electric, plug-in-hybrid, and internal-combustion products rather than only to BMW’s battery-electric lineup.
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BMW Group’s 2025 investor material on upcoming launches connects the rollout with electric drivetrains, digital architecture, and next-generation high-voltage battery factories. BMW’s stated plan is therefore both a product offensive and a technology-platform change.
What will be available in the United States?
U.S. availability will not necessarily match the global rollout date or the configurations sold elsewhere. BMW’s corporate target refers to vehicles reaching roads worldwide by 2027, while BMW USA announcements provide separate U.S. timing and drivetrain information.
For the U.S. X5 rollout, BMW says the X5 40 xDrive begins in October. BMW says the rear-wheel-drive X5 40, plug-in-hybrid X5 50e xDrive, and battery-electric iX5 60 xDrive follow in the first quarter of 2027. The announcement does not make those dates a worldwide schedule, and local ordering, certification, equipment, and pricing can differ by market.
BMW Group PressClub USA identified a 350-retailer U.S. sales organization in its 2026 electric BMW M announcement. That network may help support market introduction, but the retailer figure does not confirm that every Neue Klasse model or every BMW M variant will be sold at every U.S. retailer.
How many of BMW’s 2027 launches are EVs?
BMW has not disclosed an EV-only total for the 40 planned models and updates in the cited official sources. The confirmed total combines battery-electric vehicles, plug-in hybrids, and internal-combustion vehicles, so the number of battery-electric launches cannot be calculated from the announcement.
Confirmed electric examples include the series-production BMW iX3, the planned BMW i3, the BMW iX5 60 xDrive in the cited U.S. rollout, and BMW M’s future fully electric high-performance vehicles. Those examples demonstrate the direction of the strategy but do not establish the complete 2027 EV count.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What remains unknown about BMW’s 40 launches?
BMW has confirmed the scale, technology direction, and several early examples, but many consumer-facing details remain market-dependent or unpublished. The following information should not be presented as official until BMW releases it:
- A complete model-by-model list of all 40 new vehicles and updates.
- The exact number of battery-electric, plug-in-hybrid, and internal-combustion entries.
- Final production names for vehicles currently described by concepts, development labels, or body-style descriptions.
- Final horsepower, torque, range, acceleration, charging time, and battery-capacity figures for the first electric BMW M car.
- Pricing, order-opening dates, and exact on-sale dates for each country.
- Whether an expected electric M3 or iM3 name will be used in production.
BMW’s 2027 language should also be read carefully. “By 2027” describes the company’s stated global road-rollout target, while “from 2027” describes the planned beginning of BMW M’s electric high-performance era. Neither phrase guarantees identical customer availability in every market on the same day.
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What does BMW’s announcement mean for buyers?
For a buyer considering a BMW between now and 2027, the most important decision is not simply whether a vehicle carries an “i” badge. The relevant questions are whether the vehicle is an all-new Neue Klasse model or an update, which drivetrain is offered in the buyer’s market, and whether the buyer values the first wave of BMW’s digital and battery technology over a known current-generation model.
| Buyer priority | What to look for | What is currently knowable |
|---|---|---|
| First Neue Klasse EV | BMW iX3 and BMW i3 rollout information | The iX3 is first in series production; BMW says the i3 follows in 2026 |
| Mixed drivetrain choice | Model-specific BMW configurations | BMW’s 40-model program includes EV, plug-in-hybrid, and internal-combustion vehicles |
| High-performance driving | BMW M Neue Klasse production details | Fully electric BMW M high-performance vehicles are planned from 2027 |
| U.S. availability | BMW USA launch and retailer information | The X5 and iX5 have a separate U.S. schedule; other models require market-specific confirmation |
| Price and specifications | Official vehicle configurators and order guides | Final prices and specifications remain unconfirmed for many future models |
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Readers following the electric M transition may prefer a small piece of BMW M branding while waiting for production-car details. A BMW M Motorsport hat is a fan-merchandise option, not an automotive component or a substitute for information about the future car. Product availability, authenticity, and current pricing should be checked before purchase.
Bottom line
BMW’s announcement is a major portfolio and technology offensive, but “BMW confirms 40 launches by 2027, including first electric M car” needs a precise reading. BMW plans 40 new models and updates using Neue Klasse technology and design by 2027, across battery-electric, plug-in-hybrid, and internal-combustion vehicles. The iX3 and i3 establish the early Neue Klasse sequence, while BMW M begins its fully electric high-performance era from 2027. The first electric M car is real as a confirmed program, but its final name, price, range, power, and exact U.S. launch date remain open.
Frequently Asked Questions
Is BMW really launching 40 electric cars by 2027?
No. BMW’s 40-vehicle figure includes new models and model updates using Neue Klasse technology across battery-electric, plug-in-hybrid, and internal-combustion drivetrains. BMW has not disclosed how many of the 40 will be battery-electric vehicles.
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The first electric BMW M car is part of the BMW M Neue Klasse high-performance program, which BMW says will begin using a fully electric drivetrain from 2027. BMW has not yet confirmed the production name, price, range, power output, or exact U.S. on-sale date in the cited official sources.
Will the electric M3 arrive in 2027?
BMW has not confirmed that the first electric M car will be called the electric M3 or iM3. Those names are enthusiast or media shorthand unless BMW confirms them as the final production name.
When does the Neue Klasse BMW i3 launch?
BMW identifies the BMW i3 as the second Neue Klasse model and says it is due in 2026. The BMW iX3 is the first series-production Neue Klasse model.
Will BMW’s new 2027 models be available in the United States?
The worldwide corporate target is a road rollout of 40 new models and updates by 2027, but U.S. timing is market-specific. BMW says the U.S. X5 rollout begins with the X5 40 xDrive in October, followed in the first quarter of 2027 by the X5 40, X5 50e xDrive, and battery-electric iX5 60 xDrive.
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BMW has confirmed a 40-model-and-update Neue Klasse rollout by 2027, not 40 all-electric nameplates. BMW M’s fully electric high-performance vehicles are planned from 2027, but the first car’s production name and consumer specifications are not yet confirmed.
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