Donut Media began in 2015 as a company making automotive content accessible to a broad audience. Its path from viral videos to recurring shows included the launch of Up to Speed in 2017, followed by a broader slate of video, podcast, merchandise, and collectibles businesses documented when Recurrent Ventures acquired the company in 2021.
That acquisition announcement is the clearest sourced snapshot of Donut’s scale and programming, but its figures describe 2021, not today. A later Recurrent listing records one further distribution milestone: HiLow began streaming on Tubi in May 2026.
From a 2015 startup to recurring car shows
Donut Media was founded in 2015 by Ben Conrad, Matthew Levin, and Nick Moceri. Recurrent Ventures described the company as a multi-platform business focused on making automotive content accessible to a broad audience.
Recurrent’s 2021 announcement identifies the 2016 video “Two Grannies, One Lamborghini” as an early breakout and reports that it received 10.5 million views. That figure is the acquiring company’s account of the video’s performance, not an independently verified measurement in the sources reviewed.
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The move from viral one-off videos to recurring programming came with Up to Speed, which Recurrent dates to summer 2017. The series explored the history and significance of iconic cars. Recurrent said its success helped Donut’s audience grow by 439 percent in 2017; that, too, is a company-reported figure in the 2021 announcement.
Donut Media before and at the 2021 acquisition
By the time Recurrent announced its acquisition on November 9, 2021, Donut had expanded beyond individual videos into recurring series and other products. Recurrent described a lineup that included Up to Speed, Money Pit, which followed project cars, and HiLow, which compared cheaper and more expensive parts.
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| Period | What the sources document |
|---|---|
| Before the acquisition announcement | A 2016 viral video, followed by recurring shows including Up to Speed. The documented formats also included project-car and parts-comparison series. |
| November 2021 company snapshot | Recurrent described seven additional YouTube series, two podcasts, more than 30 full-time staff members, merchandise, car collectibles, and the STOCKY collectibles brand. |
| Ownership and leadership in November 2021 | Recurrent announced that it had acquired Donut. Co-founder Matthew Levin was to remain in day-to-day leadership and also oversee Recurrent’s video strategy as SVP of Video. |
| May 2026 distribution marker | Recurrent’s news listing says HiLow began streaming on Tubi on May 27, 2026. This does not establish that Donut’s full catalog moved to Tubi. |
Recurrent also reported that Donut had 78 million monthly video views, 5.8 million YouTube subscribers, 4 million Facebook followers, and 1.2 million Instagram followers at the time of its November 2021 announcement. These are historical company-reported figures, not current audience counts.
The announcement said Donut operated a merchandise collection and car-collectibles line. It also described STOCKY as a wholly owned brand whose collectible cars had secured nearly half a million dollars in pre-sales. Those details document the business at acquisition; they do not establish current product availability.
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How Donut went from viral videos to a slate of shows
- Build an accessible automotive-media company. Donut was founded in 2015 by Ben Conrad, Matthew Levin, and Nick Moceri with a stated focus on automotive content for a broad audience.
- Reach viewers with a viral video. Recurrent’s 2021 announcement says “Two Grannies, One Lamborghini” was an early breakout in 2016 and reports 10.5 million views.
- Develop recurring formats. Recurrent dates Up to Speed to summer 2017. The acquisition announcement also documents Money Pit and HiLow among Donut’s formats.
- Expand beyond video. At acquisition, Recurrent described additional YouTube series, podcasts, merchandise, and collectibles alongside Donut’s video programming.
FAQ
Who founded Donut Media?
Donut Media was founded in 2015 by Ben Conrad, Matthew Levin, and Nick Moceri, according to Recurrent Ventures’ 2021 acquisition announcement.
What was Donut Media’s early breakout video?
Recurrent’s announcement identifies the 2016 video “Two Grannies, One Lamborghini” as an early breakout and reports 10.5 million views. The figure is attributed to Recurrent’s 2021 account.
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When did Up to Speed start?
Recurrent dates the launch of Up to Speed to summer 2017. The show covered the history and significance of iconic cars.
When did Recurrent acquire Donut Media?
Recurrent Ventures announced the acquisition on November 9, 2021. Its announcement said co-founder Matthew Levin would remain in day-to-day leadership and become SVP of Video for Recurrent.
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Is Donut Media’s 2021 audience size its current audience?
No. The views and follower counts in Recurrent’s acquisition announcement are a November 2021 company snapshot. The sources reviewed do not establish current audience metrics.
Where can viewers watch HiLow?
Recurrent’s news listing says HiLow began streaming on Tubi on May 27, 2026. The listing does not establish geographic availability or the current catalog status.
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