The Toyota Sienna “Swagger Wagon Supreme” was a custom show car Toyota unveiled at the 2010 SEMA Show—not a 2010 production model or a factory Sienna trim. Built with B.A.D. Company from a 2011 Sienna SE V6, it combined a body stretched by 44 inches with a highly customized family-oriented cabin and bespoke suspension, wheels and entertainment equipment.
Why the year can be confusing
“2010” refers to the SEMA Show debut. In its November 1, 2010 release, Toyota identified the build’s base as a 2011-model-year Sienna SE V6, with interior attributes from a 2011 Sienna XLE. The unusual name was selected by Sienna fans invited to offer suggestions and help make decisions; Toyota says the fans also chose the wheel design.
The distinction matters: Toyota presented the Swagger Wagon Supreme as a one-off custom show creation, not a production trim with equipment available on ordinary Siennas. AutoWeek reported at the time that there were no production plans. That historical reporting does not establish the vehicle’s current owner, location or condition.
What Toyota and B.A.D. Company changed
Stretched body, low stance and custom exterior
Toyota said the team lengthened the body by 44 inches and installed an approximately eight-foot custom acrylic roof. An airbag suspension provided a stated ground-clearance range of 2.5 to 6.5 inches. The build rode on 20-inch KMC chrome wheels with Nitto tires: 245/45R20 at the front and 255/40R20 at the rear.
#1 Best Overall
- High-quality toy car: Package size: 8.6×3.7×2.9 in. package weight: 1.3 pounds. Suitable for playing.
- Exquisite design: Four doors can be opened. The hood and Tailgate can also be opened. Made of zinc alloy, plastic and electronics. Safe material. This model car has detailed interior and exterior. Wheels simulates shock absorption.
- Cool light and sound: Press the front of the car to trigger sounds and lights. Press steering wheel to trigger horn sound.
- Pull back model car: Place the toy car on the ground, hold down its body and pull it back, it will drive forward. Very interesting.
- Awesome Gift: It is an ideal gift toy model car for children, also great to use for collection and decoration.
Other custom exterior work included a fabricated rear spoiler, shaved sliding-door handles, custom chrome exhaust tips and a Blue Swagger Opal paint process. These measurements and parts describe this modified show car; they are not standard fitments or specifications for a production 2011 Sienna.
A lounge-like passenger cabin
Toyota’s description emphasized a rear cabin arranged for family use and entertainment rather than an ordinary minivan interior. It featured swiveling captain’s chairs with reversible custom seat cushions and a “Spa Seat” with a programmable massage unit. A fold-away table, cherry-veneer cabinetry, a glass-front refrigerator, a DuPont Corian countertop and a lowered Brazilian cherry floor completed the custom living-space treatment.
Rank #2
- High-quality toy car: Package size: 8.6×3.7×2.9 in. package weight: 1.3 pounds. Suitable for playing.
- Exquisite design: Four doors can be opened. The hood and Tailgate can also be opened. Made of zinc alloy, plastic and electronics. Safe material. This model car has detailed interior and exterior. Wheels simulates shock absorption.
- Cool light and sound: Press the front of the car to trigger sounds and lights. Press steering wheel to trigger horn sound.
- Pull back model car: Place the toy car on the ground, hold down its body and pull it back, it will drive forward. Very interesting.
- Awesome Gift: It is an ideal gift toy model car for children, also great to use for collection and decoration.
Computing, games and JBL sound
The entertainment equipment included a 23-inch HP TouchSmart computer running Windows 7 and an Xbox 360 with DVD player. Toyota also specified a custom JBL installation: ten GTO 428 speakers, two GTO 804 subwoofers and four amplifiers totaling 1,700 watts. Those figures are Toyota’s description of the build, not a factory Sienna audio option.
How it relates to a production 2011 Sienna
Toyota Canada’s historical 2011 Sienna material describes a production range with a 3.5-liter V6 and six-speed automatic, consistent with the show car’s stated donor model. That Canadian model information is useful context, but it is not a precise guide to U.S. trim equipment. More importantly, the show car’s stretched body, altered suspension, cabin furnishings and electronics were custom work layered onto the donor vehicle.
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- High-quality toy car: Package size: 8.6×3.7×2.9 in. package weight: 1.3 pounds. Suitable for playing.
- Exquisite design: Four doors can be opened. The hood and Tailgate can also be opened. Made of zinc alloy, plastic and electronics. Safe material. This model car has detailed interior and exterior. Wheels simulates shock absorption.
- Cool light and sound: Press the front of the car to trigger sounds and lights. Press steering wheel to trigger horn sound.
- Pull back model car: Place the toy car on the ground, hold down its body and pull it back, it will drive forward. Very interesting.
- Awesome Gift: It is an ideal gift toy model car for children, also great to use for collection and decoration.
For an owner of a standard 2011 Sienna seeking routine maintenance items, Toyota’s current Sienna catalog supports browsing by model year and advises confirming year, trim and driveline for exact fitment. That is ordinary parts shopping, not a Swagger Wagon conversion kit. Toyota Owners also provides general manuals and warranty information for production vehicles; Toyota’s material does not establish special owner documentation for this show car.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What Toyota said about the “Swagger Wagon”
Toyota’s November 2010 release said the Swagger Wagon video had attracted over seven million views at that time. That is a dated figure reported by Toyota, not a current view count. The same release used the slogan “always for kids, now for parents too.”
Rank #4
- 【Collector Car & Toy Car】The toy car with base can be used as a collector car for viewing or can be removed from the base to be used as a pull back toy car, with a variety of functions for different people.
- 【High-grade texture】 Made of zinc alloy and excellent ABS material, it is stronger and more resistant to fall than ordinary plastic. Designed according to the prototype of the RAV4 car 1:32, fully satisfying children to explore the fun of experiencing vehicles.
- 【Pull back the toy car】After removing the base，pull the toy car backwards and let go, the toy car will slide forward for some distance. Press the front of the caravan or open the door to trigger sound and light effects.
- 【Safety Guarantee】This 1/32 pull back model has passed the American Toy Standard CPC, CPSIA. safe for children over 3 years old. If you have any questions about this product, please feel free to contact us.
- 【FUN AND UNIQUE GIFT】: This toy car is the perfect educational toy gift for any kid interested in science, Construction vehicle, and more! It's the perfect gift for kids on birthdays, Christmas, Thanksgiving, Easter and more. Equally suitable for toy car collectors.
The slogan captures the build’s intent: keep the family-minivan setting, then rework the cabin into an entertainment-focused lounge. The listed computer, game console, refrigerator, massage seat and elaborate audio system make clear that the Supreme was a showpiece interpretation of that idea, rather than a practical package Toyota offered across the Sienna range.
Quick Recap
Best Value
- Product size: 7.9 * 3.5 * 3 inches, weight: 1.06 pounds, outer packaging: exquisite colored translucent packaging box.
- Materials: die-cast car models, zinc alloy, plastic parts, rubber tires, detailed interior and exterior decorations.
- Function: It can open four doors, front hood, and luggage compartment; Pressing firmly on the middle of the engine front cover can trigger the sound of the engine and headlights; The front wheels can turn and have shock absorption function; Place the car on a flat surface, press the body and pull it backwards, the car will move forward by about 10 meters.
- This 1/24 car is very suitable for children to play with. The paint is good, the feel is good, and it is heavy to handle. It is also very suitable as a decoration for car model enthusiasts.
- Accessories and collections: This product is very suitable for static accessories and can be used as an accessory next to a computer. For those who are passionate about collecting model car models, this is a great art collection.
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