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A sign reading “We Hate Him Too” appeared in a second-floor window above Tesla’s showroom at or near 999 Van Ness Avenue in San Francisco on February 17, 2025, as demonstrators protested Elon Musk, Donald Trump and the Department of Government Efficiency (DOGE).
The message quickly went viral because it appeared to align someone inside—or immediately above—the Tesla property with the crowd outside. But the available reporting does not establish who posted the sign, whether that person worked for Tesla, or even whether the window belonged to Tesla rather than another business in the building.
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What happened at the Tesla showroom?
Hundreds of demonstrators gathered outside Tesla’s Van Ness Avenue showroom in San Francisco on Monday, February 17, 2025. The protest was part of a wider series of demonstrations at Tesla locations and other sites associated with Musk.
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According to The San Francisco Standard’s contemporaneous report, protesters carried signs criticizing Musk, President Donald Trump, oligarchy and DOGE. Some encouraged passing drivers to honk in support.
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The San Francisco Standard also reported that several Tesla employees were effectively kept inside the showroom while the demonstration took place. A security guard prevented the publication from interviewing employees at the site, and Tesla representatives did not respond to the newspaper’s request for comment.
During the protest, observers noticed the handwritten-style message “We Hate Him Too” taped to a second-floor window above the showroom. In context, “him” was widely understood to refer to Musk.
Was the sign posted by Tesla employees?
That has not been verified. The strongest available reporting confirms the sign’s wording, its appearance during the protest and its location above the showroom. It does not identify the person who made or posted it.
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Some activist and independent accounts described the message as having been posted by Tesla employees. Those accounts should be treated as claims or interpretations rather than established fact because they did not provide independently verifiable identification of the sign’s author.
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What can—and cannot—be said confidently
- Verified: The sign existed and was visible during the February 17 protest.
- Verified: It read “We Hate Him Too” and appeared in a second-floor window above or associated with Tesla’s Van Ness Avenue showroom.
- Not verified: That Tesla employees posted it.
- Not verified: That the sign came from inside the Tesla showroom itself.
- Not verified: The identity, employment status or political motives of the person who placed it there.
Why the image attracted so much attention
The sign’s impact came from its ambiguity. A short message in a window associated with Tesla seemed to provide an inside response to a protest directed at Musk, the company’s chief executive and most visible public representative.
Viewers could interpret it as an employee protest, an anonymous act of dissent, an inside joke or a message from an unrelated business in the building. Each interpretation changed the meaning of the photograph, even though the underlying facts remained limited.
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What were protesters demonstrating against?
The San Francisco event took place on Presidents Day amid a broader wave of opposition to the Trump administration’s policies and Musk’s role in DOGE, the government-restructuring initiative associated with the administration.
Protesters directed their criticism at Musk’s political activity, his influence in Washington and the connection between those activities and Tesla’s public identity. The demonstrations did not necessarily represent the views of every Tesla owner, employee or customer.
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Later reporting by The San Francisco Standard found that Tesla drivers held varied views. Some separated their opinion of the vehicles from their opinion of Musk, while others regarded Tesla increasingly as a political symbol. That reporting provides context for the public debate, but it cannot establish the beliefs of the unknown person who posted the window sign.
The important distinction between an apparent message and an employee statement
It is reasonable to describe the sign as an anti-Musk message that appeared in a window above a Tesla showroom during an anti-Musk protest. It is not reasonable to convert that observation into a documented statement by Tesla workers.
There is no reliable evidence in the available reporting that Tesla employees collectively—or even one identified Tesla employee—said they hated Musk. The sign also cannot prove that the company’s workforce opposed Musk’s politics or that Tesla management knew who placed it there.
This distinction matters because the most memorable version of a viral image is often more specific than the evidence supports. “Tesla employees put up the sign” is a claim about authorship and employment. The documented facts support only the sign’s presence, wording, approximate location and timing.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What happened to the claim afterward?
The image continued circulating online after the protest, with some posts presenting it as proof of internal opposition at Tesla. Contemporary coverage was more cautious. The San Francisco Standard reported the physical circumstances and the uncertainty over the window’s ownership, while Futurism emphasized that the author was unknown.
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The lower-confidence employee attribution appeared in activist coverage such as an Indybay account, but that report did not independently document who posted the sign. It is therefore best cited as a claim made by some participants or observers, not as a confirmed finding.
For readers interested in the protest-sign format
The sign in the photograph was not identified as a commercially available product, and no retailer can be confirmed as its source. Readers organizing a lawful demonstration or civic event may nevertheless want blank protest sign materials such as poster board, markers and weather-resistant tape. Those supplies are for making a new sign and should not be confused with the anonymous message seen at the Tesla property.
Anyone planning a protest should check local rules, avoid blocking entrances or traffic, and follow instructions from property owners and law enforcement.
Frequently Asked Questions
What did the sign above the Tesla showroom say?
It said “We Hate Him Too.” The word “him” was widely understood in context to refer to Elon Musk, who was the target of the protest.
Did Tesla employees put up the “We Hate Him Too” sign?
That remains unverified. Reporting confirmed the sign’s presence in a second-floor window above or associated with the showroom, but did not identify its author or establish that the person worked for Tesla.
Where did the sign appear?
It appeared in a second-floor window at or associated with Tesla’s showroom at 999 Van Ness Avenue in San Francisco. The available reporting did not conclusively establish that the window itself belonged to Tesla rather than another business in the building.
The Bottom Line
The defensible account is narrower than the viral claim: an anti-Musk sign appeared above Tesla’s San Francisco showroom during a February 17, 2025 protest and seemed to echo the demonstrators outside. Its author—and any connection to Tesla employees—was never established by the strongest available reporting.
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