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Toyota’s Reliability Lead Has a Worthy Rival: Subaru

Consumer Reports’ latest brand reliability ranking puts Toyota first and Subaru second, but the previous year’s order was different—and another study uses a different measure.
Entry888 Date Time2 min MechanicCarCody Team
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Yes—Subaru is Toyota’s closest rival in Consumer Reports’ latest brand reliability ranking. Consumer Reports’ 2026 report card places Toyota first and Subaru second, while its 2025 ranking put Subaru first and Toyota third. That is evidence of close competition, not a permanent tie or a guarantee that every Toyota or Subaru model will be dependable.

How Toyota and Subaru compare in Consumer Reports’ rankings

Consumer Reports’ 2026 brand report card ranks Toyota first, Subaru second and Lexus third for reliability. The report draws on owner surveys covering about 380,000 vehicles from model years 2000–2025 and early 2026. Consumer Reports describes its reliability results as predictions based on member survey data, not controlled tests of every new vehicle. Consumer Reports’ 2026 report card explains the ranking.

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The order has changed from the preceding report: Consumer Reports’ 2025 reliability ranking placed Subaru first, with Lexus and Toyota behind it. That survey covered about 300,000 vehicles from model years 2000–2024 and early 2025. The shift shows why a brand ranking should be read as a result for a particular survey year and vehicle pool, rather than as a permanent pecking order. Consumer Reports’ 2025 report describes that earlier result.

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Why another reliability study gives a different order

J.D. Power’s 2025 U.S. Vehicle Dependability Study ranked Mazda second among mass-market brands at 161 problems per 100 vehicles (PP100), just ahead of Toyota at 162 PP100. That study measures problems reported by owners of three-year-old vehicles; a lower PP100 score represents fewer reported problems. Its result does not directly overturn Consumer Reports’ Toyota–Subaru ranking because the publishers use different measures and vehicle cohorts. Their positions should not be merged into one scale. J.D. Power’s 2025 study release reports the PP100 figures.

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What the rankings can—and cannot—tell a car shopper

A brand-level position summarizes results across vehicles; it does not prove that every model in that brand performs equally well. The headline does not specify a Toyota model, Subaru model, model year, vehicle class or price range, so it cannot support a particular vehicle-versus-vehicle recommendation. For a purchase decision, compare the specific models and years you are considering, rather than choosing on brand rank alone.

The Consumer Reports results are U.S.-market predictions drawn from member owners’ survey responses. They are useful for comparing reported patterns across brands, but they are not a guarantee about an individual car. J.D. Power’s 2025 result addresses reported problems among three-year-old vehicles, a different question from Consumer Reports’ predicted reliability ranking. Rankings can move as survey years and vehicle cohorts change.

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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