Super Bowl MVPs have sometimes received cars, but a vehicle was never a guaranteed part of the NFL award. The prizes came through a changing promotional custom, and the surviving accounts document selected cars rather than a complete list for every Super Bowl. The last new car reported as an MVP giveaway was associated with Super Bowl XLIX in 2015—and MVP Tom Brady gave his truck to Malcolm Butler.
How the car-prize tradition began
The car giveaways grew from a magazine promotion, not from a standing NFL award rule. Sports magazine Sport had awarded cars to sports honorees before the Super Bowl existed. It later extended a “Top Performer” award to the NFL championship: Johnny Unitas received a car after the 1958 championship game, which predates the Super Bowl and should not be counted as a Super Bowl MVP prize. Sports Illustrated’s account traces that promotional lineage.
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The first Super Bowl was played in 1967, and Bart Starr was its MVP. The NFL’s Super Bowl history and 2024 NFL Record & Fact Book document the award winners, but neither provides a complete year-by-year record of MVP cars. The table below is therefore a selection of documented prizes and exceptions, not a roster of every winner.
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| Super Bowl | MVP recipient(s) | Documented vehicle | Prize source | What happened to it |
|---|---|---|---|---|
| III (1969) | Joe Namath | Blue Dodge Charger R/T | Not specified in source | Namath gave it to his mother, Rose, who had never owned a car and did not know how to drive. The feature also notes that the prize came with a tax bill. |
| VI (1972) | Roger Staubach | Dodge Charger; he asked instead for a station wagon | Not specified in source | He requested a wagon because he had three children; the resulting vehicle is not specified in source. |
| VII (1973) | Jake Scott | Dodge Charger; he exchanged it for a Dodge Ram pickup | Not specified in source | He already owned a Charger, so he reportedly traded it for the pickup. |
| IX (1975) | Franco Harris | Jeep Cherokee | American Motors Company range | Harris said he kept it for many years before eventually letting it go. |
| XII (1978) | Randy White and Harvey Martin (co-MVPs) | Two Ford Thunderbirds; White’s was a baby-blue 1978 Thunderbird | Ford furnished two cars | Two cars addressed the co-MVP situation; individual disposition is not specified in source. |
| XXII (1988) | Doug Williams | Subaru XT coupe | Not specified in source | Williams said he drove it for about six months, then signed it over to his brother. |
| XL (2006) | Hines Ward | New 2007 Cadillac Escalade | Not specified in source | Disposition is not specified in source. |
| XLIV (2010) | Drew Brees | No car reported | — | The feature says he did not receive a car. |
| XLV (2011) | Aaron Rodgers | New 2011 Chevrolet Camaro Convertible | Not specified in source | Disposition is not specified in source. |
| XLVII (2013) | Joe Flacco | New 2014 Corvette Stingray | Not specified in source | Disposition is not specified in source. |
| XLVIII (2014) | Malcolm Smith | Chevrolet High Country truck | Not specified in source | He gave it to his mother, who wanted it. |
| XLIX (2015) | Tom Brady | 2015 Chevrolet Colorado pickup | Not specified in source | Brady gave his intended MVP prize to Malcolm Butler, whose interception secured the win. Butler was not the MVP. |
The car details and anecdotes in the table come from Andrew Lawrence’s Sports Illustrated feature; the co-MVP status for Super Bowl XII is also confirmed in the NFL record book. The award list itself does not establish that every MVP received a car.
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Why the cars—and sponsors—changed
The prize was promotional, so its make and model varied with the sponsor and the individual winner’s choices. Staubach’s request for a station wagon and Scott’s reported trade for a pickup show that the car was not always a fixed, identical reward. The Super Bowl XII co-MVPs raised a practical question about a single prize; Ford furnished two Thunderbirds. The NFL record book confirms that a defensive end and a defensive tackle shared that MVP award.
Some winners passed their vehicles to family, while others kept or exchanged them. The prize also was not necessarily cost-free in a practical sense: Namath’s account notes a tax bill. That detail is not tax advice; a prize’s tax treatment depends on the circumstances and applicable rules.
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When did Super Bowl MVP car giveaways stop?
The custom was not uninterrupted: Sports Illustrated says Drew Brees received no car after Super Bowl XLIV in 2010, amid the global financial crisis and pressure on the auto industry. A February 2026 AS USA report says no Super Bowl MVP has received a new car since 2015. That describes the reported end of the customary giveaway, not a formal NFL policy banning future car prizes. The final widely reported example was Brady’s 2015 Colorado, which he gave to Butler.
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