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The Packard Excellence is a one-off luxury sedan commissioned by a private client, not a production car or the return of Packard as an operating automaker. Built by Dutch coachbuilder JB Classic & Bespoke on a second-generation Bentley Flying Spur, it combines Packard-inspired exterior details with largely standard Bentley interior specification.
What is the Packard Excellence?
The Packard Excellence was commissioned by a private client and built by JB Classic & Bespoke, a Dutch restoration and coachbuilding specialist. Dutch firm Cinovara Design handled its design and engineering. It was unveiled at the Wheels Mariënwaerdt concours in the Netherlands, held September 12–14, 2025, according to Octane Magazine.
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Despite its Packard identity, the car does not represent a corporate relaunch, a new production model, or a revived Packard automaker. It is a bespoke interpretation of the historic marque based on a modern Bentley.
How it combines Packard design and Bentley underpinnings
| Area | Reported details |
|---|---|
| Project | One-off private commission built by JB Classic & Bespoke |
| Design and engineering | Cinovara Design |
| Donor car | Second-generation Bentley Flying Spur |
| Exterior | Packard-inspired grille and Goddess of Speed ornament, rear-hinged doors, custom headlights, and stainless-steel trim |
| Interior | Reportedly standard Bentley specification apart from Packard badges and motifs |
| Engine | Octane reports a standard-specification 6.0-litre twin-turbo W12; an early Carscoops report said the engine was unclear |
The bespoke work is concentrated in the exterior. The Packard-inspired grille and Goddess of Speed ornament provide historic references, while the rear-hinged doors, custom headlights, and stainless-steel trim distinguish the car from its donor. The reports do not support claims that its cabin was extensively redesigned: Octane and Classic Driver say the owner requested standard Bentley interior specification apart from Packard badges and motifs.
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The powertrain detail also warrants caution. Octane reports that the car retains a 6.0-litre twin-turbocharged W12 in standard Bentley specification. Carscoops, reporting earlier, said the engine was unclear and noted that the second-generation Flying Spur was offered with both a twin-turbo 4.0-litre V8 and a 6.0-litre W12. The reviewed coverage did not include a primary technical sheet, so the W12 identification should be understood as Octane’s report rather than independently confirmed specification.
Packard and the Facel Vega connection
The design is described as a tribute to an unrealized Packard and Facel Vega connection, not a direct copy of a historic Packard production car. Motor Illustrated’s account says the French luxury sedan Facel Vega Excellence nearly carried a Packard badge in the late 1950s. The modern Packard Excellence draws on that idea while using a Bentley donor car; it does not recreate an actual Packard model.
Build effort, price, and availability
JB Classic & Bespoke reported more than 17,000 hours of work on the project, a figure reported by Octane Magazine and repeated by Classic Driver. It is a builder-reported total, not an independently audited figure.
The 2025 reports reviewed did not disclose a price. Octane also said at the time of its publication that the builder had given no indication additional commissions were planned. Those are time-bound reports, not confirmation of current pricing or availability.
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FAQ
Has Packard returned as a car company?
No. The Packard Excellence is a one-off private commission, not evidence of a revived production automaker.
Who built the Packard Excellence?
Dutch coachbuilder JB Classic & Bespoke built the car, and Cinovara Design handled design and engineering, according to Octane Magazine.
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Is the Packard Excellence based on a Bentley?
Yes. Reports identify a second-generation Bentley Flying Spur as its donor car.
What engine does it use?
Octane reports a standard-specification 6.0-litre twin-turbo W12. An earlier Carscoops report said the engine was unclear, and the reviewed sources did not include a primary technical sheet.
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How much does it cost, and can someone commission another?
The cited 2025 coverage did not disclose a price. Octane said at publication that JB Classic & Bespoke had not indicated whether it planned further commissions; neither point establishes current pricing or availability.
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