MoMA and Mattel announced a multi-year global partnership on October 7, 2025, with a first capsule of seven products inspired by MoMA’s collection. Hot Wheels is one part of that capsule: its announced models include replicas of a Jaguar E-Type Roadster and a Citroën DS 23 Sedan. The partnership also includes Mattel sponsorship of MoMA’s Samuel and Ronnie Heyman Family Art Lab.
What the MoMA and Mattel partnership includes
MoMA’s announcement describes a collaboration with Mattel Creations for the 2025 holiday season. The seven-product capsule spans several Mattel brands; it is not solely a Hot Wheels collection. MoMA also said Mattel would sponsor the Samuel and Ronnie Heyman Family Art Lab, an interactive space for children and adults to explore modern and contemporary art.
MoMA Chief Retail Officer Jesse Goldstine said the partnership would invite new audiences to experience the museum’s collection through creative play and design. Mattel SVP of Entertainment Partnerships Nick Karamanos described it as “more than a product launch” and “a global design partnership.”
Hot Wheels x MoMA models
MoMA’s launch announcement names two Hot Wheels products: a Jaguar E-Type Roadster and a Citroën DS 23 Sedan. Mattel’s collection page also presents a VW Beetle Type 1 Sedan. The collection page may change over time, so that Beetle should be distinguished from the two models named in the original launch announcement.
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| Model | Vehicle represented | Details stated by official sources |
|---|---|---|
| Hot Wheels x Jaguar | 1963 Jaguar E-Type Roadster | Mattel lists 1:64 scale, a ZAMAC body, custom Real Riders wheels, and an acrylic display case. A slide-out drawer contains a booklet about the car. |
| Hot Wheels x Citroën | Citroën DS 23 Sedan | Named in MoMA’s launch announcement. The cited research does not establish further product specifications. |
| Hot Wheels x Volkswagen | 1959 Volkswagen Type 1 Sedan | Mattel’s UK page describes a 1:64 replica with an opening rear hood, Mignonette green body, custom Real Riders wheels, die-cast chassis, and acrylic display case. |
The Jaguar and Beetle descriptions above are manufacturer specifications, not independent assessments. Mattel describes the Jaguar case as simulating a car displayed in a MoMA gallery and the Beetle case as inspired by gallery display.
What the collaboration says about design
Mattel’s collection page frames the partnership as a meeting of art and play through collectible objects. Its accompanying copy discusses MoMA’s interest in automobiles as design objects, including the museum’s Automania exhibition. That is the partners’ interpretation of the project; it does not mean MoMA redesigned the Hot Wheels models.
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The products connect miniature cars with MoMA’s collection and design context, while the Art Lab sponsorship provides a separate museum-program element. The official sources establish the partnership and product descriptions, but do not establish independent judgments about model accuracy, build quality, collector demand, or sales.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.FAQ
When did MoMA and Mattel announce their partnership?
MoMA and Mattel announced the multi-year partnership on October 7, 2025, according to MoMA’s announcement.
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How many products were in the first capsule?
MoMA announced a first capsule of seven products inspired by its collection, across several Mattel brands.
Which Hot Wheels cars were named in the launch announcement?
MoMA’s announcement named a Hot Wheels x Jaguar E-Type Roadster and a Hot Wheels x Citroën DS 23 Sedan. Mattel’s collection page also presents a VW Beetle Type 1 Sedan.
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What are the Jaguar model’s listed specifications?
Mattel lists the Jaguar as a 1:64-scale collectible replica inspired by the 1963 E-Type Roadster, with a ZAMAC body, custom Real Riders wheels, an acrylic display case, and a booklet in a slide-out drawer.
What else is included in the partnership?
Mattel is sponsoring MoMA’s Samuel and Ronnie Heyman Family Art Lab, an interactive space for children and adults to explore modern and contemporary art.
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