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Luxury Car Brand Guide: Which Automaker Owns Who

Volkswagen Group includes Audi, Bentley, Lamborghini and Porsche; BMW Group includes BMW, MINI and Rolls-Royce Motor Cars; and Mercedes-Benz Group includes Mercedes-Benz, AMG and Maybach. Bugatti's ownership changed in September 2026, when a HOF Capital-led consortium completed its acquisition of Porsche's holdings in Bugatti Rimac and Rimac Group.
Entry393 Date Time3 min MechanicCarCody Team
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Volkswagen Group includes Audi, Bentley, Lamborghini and Porsche; BMW Group includes BMW, MINI and Rolls-Royce Motor Cars; and Mercedes-Benz Group includes Mercedes-Benz, Mercedes-AMG and Mercedes-Maybach. Bugatti’s ownership changed in September 2026: a HOF Capital-led consortium completed its acquisition of Porsche’s holdings in Bugatti Rimac and Rimac Group.

These are verified examples, not a complete directory of luxury automakers. A marque can retain its own identity within a larger group, and a group relationship does not always mean a wholly owned, unlisted division.

Luxury car ownership at a glance

Parent group or structure Verified marques Ownership note
Volkswagen Group Audi, Bentley, Lamborghini and Porsche Porsche AG is listed; describe it as a listed company within Volkswagen Group, not simply as an unlisted brand division.
BMW Group BMW, MINI and Rolls-Royce Motor Cars BMW says it took on full responsibility and rights for Rolls-Royce Motor Cars at the end of 2002.
Mercedes-Benz Group Mercedes-Benz, Mercedes-AMG and Mercedes-Maybach The group describes its shareholders as European, U.S. and other international investors.
Bugatti Rimac / Rimac Group and new investors Bugatti A HOF Capital-led consortium completed the acquisition of Porsche’s holdings in Bugatti Rimac and Rimac Group in September 2026.

Which car brands does Volkswagen own?

Volkswagen AG is the parent company of Volkswagen Group. Its 2025 annual report places Audi, Bentley and Lamborghini in the Progressive brand group and Porsche in Sport Luxury. Porsche AG is listed, so its relationship to Volkswagen Group should not be described as though it were an unlisted brand division.

Shared group resources do not mean every marque has the same positioning. Volkswagen Group says each brand develops and refines its own global positioning and strategic focus.

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Who owns Rolls-Royce cars?

BMW Group’s portfolio includes BMW, MINI and Rolls-Royce Motor Cars. BMW says it took on full responsibility and all rights for Rolls-Royce Motor Cars at the end of 2002. This refers to the car marque, not other businesses using the Rolls-Royce name.

Who owns Mercedes-AMG and Mercedes-Maybach?

Mercedes-Benz Group’s current portfolio includes Mercedes-Benz, Mercedes-AMG and Mercedes-Maybach. The parent group is publicly listed and says its shareholders include European, U.S. and other international investors.

Who owns Bugatti now?

Bugatti’s ownership changed in 2026. Bugatti Rimac announced on 9 September 2026 that a HOF Capital-led consortium had completed the acquisition of Porsche’s shareholdings in Rimac Group and Bugatti Rimac.

The announcement described the prior Bugatti Rimac joint venture as 55% Rimac Group and 45% Porsche. Those percentages refer to the previous structure, not the completed ownership arrangement.

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What does automotive group ownership mean?

A marque can keep a distinct identity while benefiting from group cooperation and shared resources. Volkswagen Group explicitly describes both individual brand characteristics and group synergies. Ownership charts should distinguish a vehicle marque from its corporate parent, a listed company, an investment stake or a joint venture.

This guide covers only the prominent ownership relationships verified in the research snapshot dated 5 October 2026. It is not an exhaustive global directory; ownership can change, so check current company disclosures before relying on older summaries.

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FAQ

Are Audi, Bentley and Lamborghini owned by the same company?

They are all part of Volkswagen Group, alongside Porsche. Volkswagen AG is the parent company of the group.

Is Porsche an unlisted Volkswagen brand division?

No. Porsche AG is listed. It is within Volkswagen Group, but should not be described as an unlisted division.

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Is Rolls-Royce Motor Cars part of BMW Group?

Yes. BMW Group names Rolls-Royce Motor Cars in its portfolio and says it took on full responsibility and rights for the car company at the end of 2002.

Does Mercedes-Benz Group include AMG and Maybach?

Yes. Mercedes-Benz Group’s current portfolio includes Mercedes-Benz, Mercedes-AMG and Mercedes-Maybach.

Who owns Bugatti after the 2026 transaction?

A HOF Capital-led consortium completed its acquisition of Porsche’s holdings in Bugatti Rimac and Rimac Group in September 2026. The 55% Rimac Group and 45% Porsche split described in the announcement was the prior joint-venture structure.

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