Jaguar unveiled a reimagined identity on 19 November 2024—not just a replacement badge, but four coordinated elements: a new Signature wordmark, the retained Leaper as a maker’s mark, an “Artist’s Mark” monogram and a graphic device called Strikethrough. Jaguar links the system to its “Copy Nothing” ethos and an all-electric modern-luxury direction. The “six-figure” positioning, however, is reported strategy, not a confirmed price for Jaguar’s upcoming Type 01.
What are Jaguar’s new logos?
Jaguar’s 19 November 2024 announcement presented the rebrand as a transformed identity built around four elements. The company describes them as a coordinated system, with distinct roles rather than four interchangeable versions of a car badge.
| Identity element | Jaguar’s stated role |
|---|---|
| Signature | The brand’s device mark, presented as a distinctive wordmark. |
| Leaper | The Maker’s Mark: the leaping cat is retained as a hallmark in the new system. |
| Artist’s Mark | A monogram combining a “J” and an “r.” |
| Strikethrough | A graphic device made of linear lines. |
These names and descriptions come from Jaguar’s 19 November 2024 announcement and its Copy Nothing identity page. The Leaper’s inclusion matters: Jaguar did not simply discard the cat symbol, but assigned it a continuing maker’s-mark role.
Why did Jaguar change its logo?
Jaguar framed the redesign as part of a broader brand reset, not an isolated logo refresh. Its announcement tied the work to “Copy Nothing,” an ethos the company attributes to founder Sir William Lyons, and to the idea it calls “Exuberant Modernism.” Those are Jaguar’s descriptions of its intended character and creative direction—not independent proof that the change will succeed.
Recommended Free Tools
#1 Best Overall
- 1/18 Diecast Model Car, This is Collectible Diecast Model Car, not toy, intended for ages 15 years and older
- Officially licensed
- Steerable wheels and rubber tires
- Made of Diecast with some plastic parts
- Dimensions approximately L-9.5, W-5, H-4 inches.
The company connected the new identity to a future as an all-electric modern-luxury brand. Its November announcement also said the next transformation stage, including a Design Vision Concept, would be shown during Miami Art Week. In December 2024, Jaguar presented the Type 00 as a design-vision concept; that concept should not be confused with a production car.
What does Jaguar’s “six-figure future” mean?
The phrase refers to reported strategic positioning, not a published price list. An Associated Press report on 25 November 2024 said the approach was thought to aim for fewer cars at a six-figure price point while reaching a more diverse customer base. That is reporting about the strategy, not confirmation of the price of a particular vehicle or a promise that every future Jaguar will cost six figures.
Rank #2
- Plastic model to build to stick and paint on scale 1/24
- 110 pieces to assemble, difficulty level 3/5 for beginner model makers
- High level of detail, decal board included
- Paints, glue and accessories not included
- Multilingual and detailed instructions in color type BD. Other collectible vehicles
Jaguar’s current UK page identifies the forthcoming Type 01 as a four-door GT “Coming Soon.” The reviewed official sources do not state a confirmed retail price or sale date for Type 01. Jaguar’s current model framing is therefore Type 01; Type 00 was the earlier design-vision concept announced in December 2024. See the current Jaguar UK Copy Nothing page and the Type 00 concept announcement.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How did people react to Jaguar’s rebrand?
Early online response included criticism, bewilderment and hostility, according to Associated Press coverage on 20 November 2024. One report noted that the launch video showed models and no car. A later AP account documented a range of reactions alongside Jaguar’s stated rationale. These reports establish that the launch drew a visible negative and puzzled response; they do not measure how all customers felt or establish a universal consensus. See AP’s 20 November report on the campaign reaction and 25 November report on heritage and positioning.
Quick Recap
Best Value
- JAGUAR CAR MODEL FOR ADULTS – Recreate a legend of automotive innovation with the LEGO Icons Jaguar E-Type (11381) building set for adults ages 18 and up, which offers a rewarding creative experience for sports car fans
- AUTHENTIC DETAILS – This highly detailed replica captures the E-Type’s sleek silhouette and elegant curves, with a classic green body and wire-style rims
- REALISTIC VEHICLE FUNCTIONS – This set features a fold-back textile roof, a detailed cockpit with working steering, an opening trunk, doors and hood, plus an authentic re-creation of the iconic inline-6 engine
- PREMIUM SPORTS CAR DECOR – Enjoy constructing a captivating display that's sure to brighten up your home or office with this collectible vehicle model
- GIFT IDEA FOR CAR LOVERS – Thrill an adult classic car enthusiast with this thoughtful gift idea, perfect for birthdays, holidays or any special occasion
Rank #4
- 24 Hours of Le Mans Collection
- 1:43 scale metal vehicle
- Each vehicle is screwed onto a base and presented in a display box
- A nice gift for collectors
Rank #3
- Brand new box, Comes in a blister pack.
- Real rubber tires, Authentic detail.
- Detailed interior, Exterior.
- Authentic Paint & Graphics
- Die-cast metal body and chassis
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
