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Erling Haaland has reportedly acquired a Mercedes-Maybach S 680 Virgil Abloh edition, a special Maybach S-Class said to have been limited to 150 cars. Auto Motor und Sport estimates its price at around £400,000, but neither Haaland nor Mercedes-Benz has directly confirmed the purchase or its price.
What car did Erling Haaland reportedly buy?
The car identified in reports is the Mercedes-Maybach S 680 Virgil Abloh edition. Auto Motor und Sport describes it as a Maybach S-Class developed around the design work of Virgil Abloh, the former Louis Vuitton creative director. The outlet says the vehicle’s design was completed during Abloh’s lifetime, before his death in 2021. Auto Motor und Sport
The reported purchase should not be treated as a confirmed transaction: the sources reporting it do not include direct confirmation from Haaland or Mercedes-Benz. Dagbladet attributes the £400,000 price and 150-car production-run claim to an earlier report by The Sun. Dagbladet also cautions that the car shown in an image may not be the exact color of Haaland’s vehicle. Dagbladet
How much is the Maybach said to cost?
Auto Motor und Sport puts the estimated price at around £400,000, or about €460,000 using its March 2026 conversion. SportMediaset gives an estimate of about €400,000 in its March 2026 report. These are media estimates, not a verified sale price or independent record of Haaland’s individual transaction. Auto Motor und Sport; SportMediaset
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What makes the Virgil Abloh edition rare?
Reports describe the edition as a 150-car production run, making the limited series the defining point of its rarity. The figure is reported by Auto Motor und Sport and attributed by Dagbladet to The Sun’s earlier coverage; it is not presented here as a manufacturer-confirmed production record. Auto Motor und Sport; Dagbladet
Design and technical details reported for the car
Auto Motor und Sport describes a two-tone exterior, with a black upper section over a sand-colored lower body and wheels. The cabin reportedly uses Nappa leather, matching trim and edition logos. It identifies the technical basis as a Maybach S-Class with a 6.0-litre V12 biturbo engine and all-wheel drive. Auto Motor und Sport
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SportMediaset also describes Obsidian Black and sand-colored details, and reports a 6.0-litre V12 and a 0–100 km/h time of 4.5 seconds. These specifications are outlet-reported details rather than independent confirmation of the particular car attributed to Haaland. SportMediaset
Is there a scale model of the edition?
Auto Motor und Sport says the edition accessories included a 1:18 scale model car. That makes “Mercedes-Maybach Virgil Abloh 1:18 model” a useful search phrase for collectors, but the report does not establish that the model is sold separately or that a listing is currently available. Auto Motor und Sport
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What Haaland has said about cars
In a YouTube video discussed by Dagbladet, Haaland is quoted in Norwegian as saying: “Jeg liker vakre biler, la oss si det på den måten.” Dagbladet identifies Haaland as the speaker. Dagbladet
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