Overview

MyGeotab is Geotab’s web-based fleet management software, bringing vehicle and driver data into one place to inform business decisions. It gives fleet teams real-time GPS tracking, live maps, trip histories and dashboards, alongside tools for maintenance, fuel, driver safety and compliance.

Geotab was founded in 2000 and is headquartered in Oakville, Ontario, Canada. The company describes its customers as small and mid-size fleets, large enterprises and public-sector organizations. Buyers comparing options can browse Fleet management software.

Key features

Fleet visibility and daily operations

Live tracking, maps and trip history help managers follow vehicle activity. Dashboards bring fleet information together, while alerts can flag speeding, harsh braking and aggressive acceleration. GO Core includes basic routing, maintenance scheduling, inspections and work orders, plus basic fuel-economy visibility and IFTA reporting.

Safety, compliance and vehicle insights

The GO Plan adds advanced collision risk management and AI safety scoring. It also includes HOS/ELD and tachograph compliance, predictive maintenance, fuel monitoring, EV analytics, emissions reporting and video telematics. These capabilities are relevant to fleets managing driver safety, regulatory duties, fuel use or electric vehicles.

Integrations and data access

The Geotab Marketplace offers third-party and Geotab-developed solutions. Data-feed APIs and the MyGeotab SDK let customers retrieve fleet data and build custom applications or Add-Ins, supporting integrations tailored to a fleet’s requirements.

Security, privacy and support

Geotab says its device cryptographic modules are FIPS 140-3 validated and that device-to-server communications use AES-256 encryption. The company says customer data is accessed only by personnel who need it for technical support or maintenance and is not shared with third parties.

Support is available for setup, data issues, compliance and other product questions. Geotab’s support guide says partners handle support for their respective customers, so buyers should clarify their support route with their provider.

Pricing

Geotab is paid software, with pricing available on request; there is no free plan. Neither the GO Plan nor the GO Core Plan has a listed price. The packages page says volume discounts and custom configurations are available for larger fleets.

Both listed plans include Geotab hardware in the subscription price, with no upfront device cost or installation fee. Buyers should request a quote to establish the subscription cost and confirm which plan and configuration fit their fleet.

Platforms

MyGeotab is web-based, and listed platform support includes Android, iOS, Linux and Windows, as well as API access. The SDK and data-feed APIs support custom applications and integrations.

Who it's for

Geotab is aimed at organizations from small and mid-size fleets to large enterprises and public-sector operators. GO Core covers core tracking, trip records, alerts, basic routing, maintenance workflows and basic IFTA reporting. The GO Plan is the listed option for fleets needing advanced safety scoring, HOS/ELD and tachograph compliance, predictive maintenance, EV analytics, emissions reporting or video telematics.

Its marketplace and development tools may also suit businesses that need to connect fleet data with other systems or build custom applications. Since pricing is quote-based and partner support varies by customer, prospective buyers should establish both details before choosing a configuration.

Pros and cons

Pros: Combines real-time tracking, trip history, maintenance, fuel and safety tools in one platform.
Pros: Offers APIs, an SDK and a marketplace for integrations and custom applications.
Pros: Hardware is included in both listed plans without an upfront device cost or installation fee.
Cons: Plan prices are not listed, so buyers need to request a quote.
Cons: Customer support is handled by partners for their respective customers.

Alternatives

Other options to compare include Webfleet, Wialon, EROAD, Whip Around, RTA Fleet360, Fleetio, Mapon and Fleet Service 365.

Verdict

Geotab brings fleet visibility together with maintenance, fuel, safety and compliance tools, with broader capabilities in the GO Plan and integration options through its marketplace, APIs and SDK. Its quoted pricing and partner-based support mean the total cost and support arrangement need to be confirmed with the seller. For fleets whose needs match its listed capabilities, comparing the two plans and requesting a tailored quote is the practical next step.

	Geotab	Powerfleet Unity
Free plan	No	No
Free trial	No	No
Paid from	—	—
Open source	No	No
Platforms	Android, api, iOS, Linux, Web, Windows	Web
Free plan	No	—
GPS tracking	Yes	Yes
Maintenance management	Yes	Yes
Fuel tracking	Yes	Yes
Driver safety tools	Yes	Yes
Compliance tracking	Yes	Yes

Geotab vs Powerfleet Unity

Geotab

Powerfleet Unity