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1Repair Windows errors before they cause bigger problems2Fix the driver behind crashes, sound loss and screen glitches3Clear out junk files and repair common Windows errorsIn 2023, Swedish electric-motorcycle maker Cake held talks with Harley-Davidson and other automakers while it struggled to stay in business. According to an account attributed to founder and CEO Stefan Ytterborn, those talks did not produce a deal. Cake instead focused on extending its cash runway, with support from its Series B lead investor, a Swedish pension fund.
What was reported
The account comes from a Yahoo Autos article summarizing an interview Ytterborn gave to TechCrunch. The summary is the only version of the story available for this piece, and the original Yahoo Autos page could not be opened to check the full wording, so the details below are reported with that limit in mind.
- Who was approached: Harley-Davidson, plus other automakers that were not named in the summary.
- When: The talks took place in 2023.
- Outcome: No deal came together, according to Ytterborn’s account.
- What Cake did next: It concentrated on extending its runway, meaning the length of time it could keep operating on the cash it had.
- Who helped: The Series B lead investor, described only as a Swedish pension fund, supported the company during that effort.
Why the talks were about survival
Cake makes electric motorcycles, not cars, so a deal with Harley-Davidson, a motorcycle company, fits its product line. The approach to automakers should be read as a search for outside partners or capital during a difficult period, not as a sign that a specific transaction was agreed or close to closing. The summary frames the company’s problems against a backdrop of high interest rates and repeated closures of micromobility companies. It does not offer market statistics or a breakdown of how those conditions affected Cake specifically, so that context should be treated as background rather than as measured cause.
What the account does not establish
Several points that a reader might expect to find are not covered by the available reporting:
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- The names of the automakers other than Harley-Davidson.
- The structure of any proposed deal, such as whether it involved an investment, a licensing arrangement, or an acquisition. Sources should not be read as describing any of these unless they say so.
- How far each set of talks progressed, and why each one ended.
- The name, funding instrument, or amount of the pension fund’s support.
- The date of any bankruptcy filing, the court process, or Cake’s ownership and operating status after the period described.
How to read the headline
The headline places the talks “before bankruptcy.” The phrase tells readers that the approaches came before the company’s insolvency, but the available summary does not give a filing date or describe how the bankruptcy unfolded. The most reliable reading is the sequence the account does give: talks in 2023, no deal, and a shift toward stretching cash with existing investor backing. Any claim about a specific later date or outcome needs its own primary source.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Why the story matters for readers
For anyone following electric two-wheelers or the wider mobility sector, the account shows how a small electric vehicle company can look outside its own balance sheet for partners and still fail to close a deal. It also shows that bringing in an established vehicle brand is not a guaranteed route to funding. Readers who want to confirm the figures and wording should start with the original TechCrunch interview and the Yahoo Autos piece, and compare them against any later reporting on Cake’s financial status.
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